1. v1.9iOS
    -Verdict-first results -- Strong / Worth a shot / Niche / Avoid -- at the top of every keyword
    -NICHE detection -- quiet, winnable keywords no longer get mislabeled as Saturated. A keyword with low competition and low search volume is a different problem than a crowded one -- and now we say so
    -Stealable keywords in Coverage -- flag every keyword a competitor ranks for but hasn't claimed in their title (the ones a well-titled new entrant can take)
    -Today's Brief on Pulse -- Summary of what moved in the App Store in the last 24 hours
    -Free tier now includes 1 Concept App for validating ideas before you build
    
    WHAT'S BETTER
    -Bulk Search opens with a strong / niche / saturated breakdown + sticky COPY BEST and EXPORT CSV
    -Quick Add brings competitor gaps from your last scan straight into Bulk Search as one-tap chips
    -Methodology link on every analytical surface explains what's measured vs estimated
    -Light mode polish + app icons load reliably across the app
    -One-time purchase. No subscription. Pay once, own it.
  2. v1.7iOS
    Compound Keyword Analyzer
    
    Apple's search engine combines words across your title, subtitle, and keyword field to index you for multi-word search terms — without you ever writing those phrases. This update surfaces which compounds you're already indexed for, scores each one by opportunity, and shows which single words you could add to unlock strong new compounds you're currently missing.
    
    Other improvements in this update:
    
    My App — Studio / Track tabs
    The app detail view is now split into two focused tabs. Studio brings together your ASO workspace: keyword optimizer, compound analysis, competitor intelligence, and listing grader. Track stays focused on rankings and monitoring data.
    
    Smarter keyword suggestions
    The "Try These" suggestions on the search screen are now genre-aware. If you have a tracked app, suggestions pull from your category. The pool rotates daily and always replenishes as you tap through items.
    
    Explore — better opportunity detection
    The Opportunities section now surfaces more real candidates. The previous thresholds were too aggressive for most categories and produced empty results.
    
    ASO Snapshot
    Moved to the bottom of Studio tab and is now collapsible. Keeword remembers the collapsed state per app across sessions.
  3. v1.5iOS
    A big update focused on making the free experience more useful and brining even more value to Keyword Pro.
    
      • Market comparison now covers 175+ countries — Pro users see the top 20 markets automatically with lowest and highest competition callouts
      • Competitor Intelligence now shows real pain points before the paywall, with a full blurred preview of the coverage matrix and gap analysis so you know exactly what you're unlocking
      • ASO Studio grading is now fully visible on free — score breakdown, field scores, and keyword table included
      • First ASO optimize is free before locking
      • Onboarding redesigned with a live animated demo and clearer free vs. Pro breakdown
      • Country picker now has a search bar
      • Paywall cleaned up — clearer layout, consistent icon colors throughout

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Keyword Scout — ASO Tool, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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