High confidence · Latest 99 of 197 total reviews analyzed · Based on 197 reviews. Signal may be noisy.

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate friendly and professional staff interactions during travel remain a consistent highlight for loyal passengers, but report assigned seating policy creates frustration and perceived unfairness for families and loyal cardholders.

Rating: 4.8

Reviews: 197

Confidence: high

How did the latest release land?

Overall
4.8/ 5
(7.2M)
Current version
4.8/ 5
+0.0 vs overall
(7M)
Main signal post-update: friendly and professional staff interactions during travel remain a consistent highlight for loyal passengers.

Sentiment over time

Weekly average rating and review volume across stores, last 90 days.

How have ratings & review volume moved?

Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.

Rating over time

Vertical markers = app releases. Hover any release for the post-release impact delta.

Releases:MajorMinorPatch2 releases in range

Review themes

Praise

What users love

  • Friendly and professional staff interactions during travel remain a consistent highlight for loyal passengers
    • Passengers frequently commend the helpful and kind demeanor of the airline staff
    • Staff professionalism is cited as a reason for long-term loyalty
Complaint

Common complaints

  • Assigned seating policy creates frustration and perceived unfairness for families and loyal cardholders
    • Users report being separated from family members despite checking in on time
    • Loyal customers feel the algorithm intentionally assigns poor seats to force upgrade purchases
Request

Most requested

  • Improved seat selection logic to keep families and travel companions together without extra fees
    • Users request a way to link reservations to ensure group seating
    • Passengers ask for more transparency in how the system assigns seats

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Southwest Airlines: Travel App, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0