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Find my Phone - Family Locator vs its rivals

Side-by-side comparison against Find my Phone - Family Locator's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Find my Phone - Family Locator
This App
iSharing: GPS Location Tracker
Nemesis
FamilyWall: Family Organizer
Contender
Glympse -Share your location
Contender
Snapchat
Peer
Google Maps
Peer
FamiSafe: Parental Control App
New Kid
Core Identity
DeveloperGeoTracks labs LTDISHARINGSOFT, INC.Family & CoGlympse Inc.Snap, Inc.GoogleShenzhen Wondershare Software Co., Ltd
CategoryNavigationSocial NetworkingProductivityNavigationPhoto & VideoNavigationLifestyle
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOSiOS, AndroidAndroid, iOSiOS
Store Metrics
Rating4.5 / 54.8 / 54.8 / 54.8 / 54.5 / 54.7 / 54.0 / 5
Ratings Count67,46735,12417,87948,7035,752,2757,256,1744,266
PriceFreeFreeFreeFreeFreeFreeFree
Release DateJan 8, 2013Jan 29, 2011Jan 28, 2012Oct 12, 2009Jul 13, 2011Dec 13, 2012Aug 5, 2018
Last UpdatedApr 27, 2026Jun 22, 2026Apr 14, 2026Feb 23, 2026Apr 29, 2026Jun 29, 2026Mar 27, 2026
Sentiment & Reviews
Sentimentterriblemixed--mixednegative-
Score25/10035/100--45/10035/100-
Praises
  • Core location tracking functionality provides utility for finding misplaced personal items like headphones
  • Real-time location tracking provides peace of mind for parents monitoring children and family members
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  • Core messaging and photo sharing features maintain strong social connectivity for friends and family
  • Authentic local business discovery remains a core utility for users seeking reliable services
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Complaints
  • Unauthorized auto-debit charges and subscription billing practices trigger widespread user distrust and refund demands
  • Inaccurate location reporting and delayed updates cause significant frustration regarding the reliability of tracking data
--
  • Aggressive account locking and lack of transparent appeal processes frustrate long-term active users
  • Navigation accuracy and routing logic failures cause significant frustration during daily travel
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Requests
  • Transparent and accessible subscription cancellation mechanisms are required to stop recurring unauthorized charges
  • Transparent pricing models and one-time purchase options to avoid recurring subscription fees
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  • Improved technical support and human-led appeal processes for locked or restricted user accounts
  • Dedicated altitude measurement tool requested to provide precise elevation data without third-party apps
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Strategic Intel
Strengths
  • Lightweight interface minimizes battery drain
  • Private circle architecture ensures consent
  • 365-day location history creates a data-retention moat [Premium Tier]
  • Cross-platform web access increases multi-device household stickiness [Premium Tier]
--
  • Ephemeral messaging creates high-frequency session habits
  • AR Lenses drive viral content reach
  • Friendship Profiles increase user switching costs
  • Massive ecosystem of business reviews and photos creates a high-barrier discovery moat
  • Editors' Choice badge across five markets sustains organic install velocity
  • System-level integration with local business discovery drives high-volume ad-impression inventory
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Weaknesses
  • Unauthorized auto-debit charges trigger refund demands
  • Lack of responsive customer support channels
  • Technical failures in primary tracking service
  • Premium tier pricing lacks transparency [User Reviews]
  • Inaccurate transit tracking causes high user churn [User Reviews]
  • Aggressive ad frequency degrades free-tier experience [User Reviews]
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  • Premium tier pricing exceeds category median
  • No cloud-save functionality for non-subscribers
  • 0.7★ Android-iOS rating gap
  • 0.7★ Android-iOS rating gap on majority Android base
  • Navigation logic failures reported in high-frequency user reviews
  • Post-update UI regressions hide essential navigation settings
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Pricingfreemiumsubscriptionfreemiumfreemiumfreemiumfreefreemium
MomentumMaintenanceIntenseIntenseActiveIntenseIntenseIntense
Update Cadence5 versions, ~22d avg5 versions, ~2d avg5 versions5 versions4 versions, ~2d avg5 versions, ~5d avg5 versions

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Find my Phone - Family Locator, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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