Report updated Apr 18, 2026
Toca Hair Salon Me
For children aged 2-6 and their parents who are looking for safe, creative, and open-ended digital play experiences.
Toca Hair Salon Me is an established entertainment app that is a paid app. With a 3.3/5 rating from 357 reviews, it shows polarized user reception.
What is Toca Hair Salon Me?
Current Momentum
v2.3
Bug Fixes :)
Active Nemesis
Barbie Magical Fashion
By Budge Studios
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Allows users to snap photos of friends or use camera roll images to create custom characters for styling
Enables users to import their own photos to serve as backdrops for their style transformations
Comprehensive set of tools including G.R.O. for hair growth, curling, straightening, crimping, shaving, and trimming
Add-on items like hats, sunglasses, mustaches, and hair clips to complete the look
Intuitive, stress-free design with no rules, specifically built for children
How much does it cost?
- One-time purchase of $4.99
The app follows a premium, one-time purchase model with a strong emphasis on being ad-free and having no in-app purchases, positioning it as a safe, high-quality environment for children.
Who Built It?
Toca Boca AB
Creating open-ended digital sandboxes that prioritize creative roleplay and storytelling for children in safe, ad-free environments.
Portfolio
5
Apps
What other apps does Toca Boca AB make?
Explore the full Toca Boca AB report
Portfolio breakdown, audience, momentum, and every app published by Toca Boca AB.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Toca Hair Salon Me?
Where is it available?
Localized markets (11)
How's The Entertainment Market?
How does it evolve in the Entertainment market?
Rank progression
88 active rankings tracked — 30-day window
The rivals identified
The outtake for Toca Hair Salon Me
Strengths to defend, gaps to attack
Core Strengths
- Strong brand equity associated with the Toca Boca name
- Unique photo-integration technology
- Ad-free, premium model builds high trust with parents
- Intuitive, age-appropriate UI/UX design
Critical Frictions
- Limited social sharing or community features
- Static content library may lead to lower long-term retention
- Lack of recent updates to core mechanics
Growth Levers
- Expansion into safe, local-only social sharing features
- Potential for integration into a broader subscription-based ecosystem
- Adding more diverse character customization options
Market Threats
- Rising popularity of 'Avatar World' style apps
- Competitive pressure from free-to-play apps with frequent updates
- Market saturation in the 'Kids Salon' category
Key Takeaways
Toca Hair Salon Me is an established entertainment app that is a paid app. With a 3.3/5 rating from 357 reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon