Report updated Apr 19, 2026
Brain Test 2: Tricky Stories
For casual gamers of all ages seeking riddle-based challenges and lighthearted, story-driven mental exercises.
Brain Test 2: Tricky Stories is a well-regarded games app that is free with in-app purchases. With a 4.8/5 rating from 1.9M reviews, it maintains solid user satisfaction. Users particularly appreciate engaging and addictive gameplay, though excessive ad frequency remains a common concern.
What is Brain Test 2: Tricky Stories?
Current Momentum
v1.24 · 1d ago
MaintenanceThe app is currently in maintenance mode, with the most recent updates limited to bug fixes and performance improvements.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Integrates narrative elements and colorful characters into traditional brain teasers.
Puzzles designed to break common sense and require unconventional solutions.
Allows users to play the full game without an active internet connection.
How much does it cost?
- Free (Ad-supported)
- In-app purchases for hint currency (Light bulbs)
- Subscription for ad removal
Monetization is heavily reliant on high-volume ad impressions, which is currently the primary source of user friction.
Who Built It?
UNICO STUDIO
Providing casual gamers with humorous, narrative-driven brain teasers and logic puzzles designed for short, offline-accessible sessions.
Portfolio
13
Apps
What other apps does UNICO STUDIO make?
Woody Sort: Color Puzzle
Screw Out 3D: Nut Sort Jam
Wiggle Tangle - Thread Puzzle
Brain Test Premium
Water Sort Tubes
Make It 10: Solitaire Puzzle
Explore the full UNICO STUDIO report
Portfolio breakdown, audience, momentum, and every app published by UNICO STUDIO.
What do users think recently?
High confidence · Latest 100 of 160 total reviews analyzed · Based on 160 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate engaging and addictive gameplay and offline playability, but report excessive ad frequency and broken hint/reward system.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Brain Test 2: Tricky Stories?
Where is it available?
Localized markets (13)
How's The Games Market?
How does it evolve in the Games market?
Rank progression
190 active rankings tracked — 30-day window
The rivals identified
The outtake for Brain Test 2: Tricky Stories
Strengths to defend, gaps to attack
Core Strengths
- Strong character-driven IP (Tom, Emily, Agent Smith)
- High organic trust with 1.9M+ ratings
- Robust offline functionality
Critical Frictions
- Aggressive ad-to-gameplay ratio
- Broken reward/hint mechanics
- Lack of hardware-sensor puzzles
Growth Levers
- Integrate device-sensor puzzles to match Brain Out
- Expand into 'Drama' themed story arcs
- Fix hint system to improve IAP conversion
Market Threats
- High-velocity updates from Braindom
- ASMR-hybrid innovation from Brain Wash
- Declining grossing rank (↓7)
What are the next best moves?
Optimize ad-to-gameplay ratio
Excessive ads are the #1 complaint theme and the primary driver of negative sentiment.
Fix broken hint/reward buttons
Medium-frequency complaint that directly blocks user progression and revenue from ad-rewards.
Incorporate hardware-sensor puzzles
Identified as a key differentiator for the Nemesis (Brain Out) that the target app currently lacks.
Feature Gaps vs Competitors
- Hardware-level interactions (shaking, volume, sensors) — available in Brain Out
- ASMR/Cleaning mechanics — available in Brain Wash
- 3D-rendered assets — available in Help Me
Key Takeaways
Brain Test 2 is a category leader in narrative puzzles, but it is currently over-monetizing at the expense of user experience. To maintain its top-50 free ranking, the PM must fix the broken reward loop and reduce ad friction before competitors with higher update velocities erode its market share.
Where Is It Heading?
Stable
v1.24.05 updated April 2026 — indicates active maintenance but a lack of new feature expansion.
Rankings show a downward trend in both Free (↓3) and Grossing (↓7) positions.
Positive mood regarding 'addictive' gameplay suggests strong core retention mechanics.