Game of Thrones: Conquest is a strategy building game for iOS and Android that tasks players with kingdom management and dragon training.
Product velocity
Live Ops
Daily rank 🇺🇸
#169
▲1Games · grossing
Sentiment
4.3
415k reviews
Nemesis
Lords Mobile: Kingdom Wars
The App DNA
What makes this app unique?
Players use the app to experience franchise-themed warfare, but the current lack of defensive balance forces them to seek more stable, competitive alternatives.
For Fans of the Game of Thrones and House of the Dragon franchises who enjoy competitive strategy and kingdom-building mechanics.
Key features
Hatch, name, and customize dragons in a dedicated dragon pit to serve as combat units
Construct and upgrade castle defenses, research technologies at the Maester’s Tower, and craft gear at the Forge
Form social groups to coordinate attacks, share resources, and participate in group-based tournaments
How much does it cost?
Freemium model relies on IAP-driven acceleration of building and combat progression cycles.
Velocity
Live Ops developmentnew contentseasonal eventsmonetizationShow more...
The app ships approximately one release every 4 to 5 weeks, reflecting a stable cadence focused on recurring live operations. Development is heavily centered on seasonal events, new hero introductions, and gear set expansions to drive ongoing engagement. The publisher operates the title as a service, consistently layering new content into the game to maintain player interest between major milestones. With 9 distinct versions released in the observed window, the app demonstrates a clear commitment to active content updates.
Who built it?
Warner Bros.
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Heads Up!
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Heads Up! Charades for KidsUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate core gameplay loop provides an engaging experience for fans of the franchise who enjoy base building, but report aggressive pay-to-win mechanics allow high-spending players to repeatedly destroy the progress of free-to-play users.
How are ratings & reviews evolving?
What users say, by theme
- Core gameplay loop provides an engaging experience for fans of the franchise who enjoy base building
- Aggressive pay-to-win mechanics allow high-spending players to repeatedly destroy the progress of free-to-play users
82 of 124 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Game of Thrones: Conquest ™
How's the Games market?
The app holds a #38 Strategy rank in the US, but the 107-day update gap and high-frequency complaints about matchmaking balance suggest a weakening competitive position.
Read the market outlookThe rivals identified
By IGG SINGAPORE PTE. LTD.
This title dominates the strategy-building niche with a massive user base and consistent feature updates that maintain high engagement.
- Integrates hero-based RPG combat mechanics that provide deeper character progression than standard empire builders
- Features a robust guild-warfare system that creates stronger social retention loops than this app
- Maintains a high-frequency event calendar that keeps the player base active through recurring seasonal challenges
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Game of Thrones: Conquest ™
Where is it heading?
Casual strategy traffic is consolidating around rivals with more active live-ops and guild-warfare mechanics. This app's reliance on franchise lore is insufficient to offset technical and balance frustrations, and the lack of feature expansion will likely accelerate user churn through Q3.
- Technical instability and lack of matchmaking balance continue to drive negative sentiment, which compounds the churn pressure on non-spending players.
- The 107-day update gap suggests a maintenance-only cadence, leaving the app exposed to rivals with more frequent live-ops cycles.
The SWOT
- Franchise intellectual property sustains brand recognition
- Defensive mechanics for new players reduce churn
Next best moves
Ship defensive shields for lower-level keeps because matchmaking imbalance is the #1 complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The franchise theme is a liability…
Read the full takeFeature gaps
Robust guild-warfare system (available in Lords Mobile but missing here)
Since the last report: Development activity has stalled, with a 107-day update gap shifting the outlook toward maintenance-mode status. This stagnation has intensified user complaints regarding matchmaking balance and the lack of defensive recourse for non-spending players.
Bottom line
Implementing defensive shields for lower-level players would address the matchmaking imbalance driving the current churn. This move would protect the early-game funnel and improve retention metrics, which are currently suppressed by high-spending attackers.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Game of Thrones: Conquest worth playing for free?
How does Game of Thrones: Conquest compare to Lords Mobile?
Is the game safe for children?
What are some alternatives to Game of Thrones: Conquest?
Sources
- [1] Play Store listing, source
Report last updated