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Report updated Apr 17, 2026

Game of Thrones: Conquest ™ is a challenged games app that is free with in-app purchases. With a 4.3/5 rating from 414.8K reviews, it faces significant user friction. Users particularly appreciate engaging franchise theme, though aggressive pay-to-win mechanics remains a common concern.

What is Game of Thrones: Conquest ™?

Game of Thrones: Conquest is a 4X strategy game leveraging the HBO franchise IP to drive high-stakes kingdom building and dragon rearing. While it maintains a strong niche among franchise fans, it is currently experiencing a decline in grossing ranks and suffers from significant technical instability. Its primary differentiator is the deep integration of Westeros lore and a unique dragon-progression system that serves as a core war asset.

Current Momentum

v26.3 · 3w ago

Active

Game of Thrones: Conquest introduced the Tourney at Ashford Meadow featuring new heroes Ser Duncan the Tall and Egg the Errant Squire. The app maintains an active development cycle with monthly major content drops.

Active Nemesis

Rise of Kingdoms

Rise of Kingdoms

By Lilith Games

Other Rivals

Evony
Whiteout Survival
Lords Mobile: Kingdom Wars
Vikings: War of Clans PvP
State of Survival: Zombie War
Age of Origins - حرب الزومبي
Stormshot: Isle of Adventure
Total Battle: Strategy Game

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Dragon Rearing & CustomizationDifferentiator

Hatch, name, train, and customize a dragon to serve as a powerful war weapon and kingdom protector.

Hero Collection SystemDifferentiator

Collect and level up over 100 iconic characters from Game of Thrones and House of the Dragon to boost stats.

Kingdom Building & Resource ManagementStandard

Construct castle defenses, research technologies at the Maester’s Tower, and craft gear at the Forge.

How much does it cost?

Freemium
  • Free to play base access
  • In-app purchases for resources, speed-ups, and exclusive heroes/gear

Monetization is aggressive and focused on high-spending 'whales' who purchase packs to maintain dominance in PvP and accelerate long-term progression.

What do users think recently?

High confidence · Latest 100 of 414.8K total reviews analyzed

How did the latest release land?

Overall
4.3/ 5
(414.8K)
Current version
4.4/ 5
+0.0 vs overall
(89.2K)
Main signal post-update: engaging Franchise Theme.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate engaging franchise theme, but report aggressive pay-to-win mechanics and technical bugs and stability.

What Users Love

Engaging Franchise Theme

What Frustrates Users

Aggressive Pay-to-Win Mechanics
Technical Bugs and Stability

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Game of Thrones: Conquest ™?

Where is it available?

Localized markets (18)

United StatesAustraliaBrazilCanadaGermanySpainFranceUnited KingdomIndonesiaIndiaItalyJapanSouth KoreaMexicoPortugalSwedenSingaporeTurkey

How's The Games Market?

How does it evolve in the Games market?

Rank progression

204 active rankings tracked — 30-day window

The rivals identified

The outtake for Game of Thrones: Conquest ™

Strengths to defend, gaps to attack

Core Strengths

  • Official HBO IP integration (GoT/House of the Dragon)
  • Unique Dragon-rearing progression pillar
  • High-prestige conquest goals (Seats of Power)

Critical Frictions

  • Severe technical instability and frequent crashes
  • Aggressive P2W barrier causing high churn
  • Poorly rated customer support team

Growth Levers

  • Rebalancing PvP matchmaking to protect new/mid-tier players
  • Technical engine update to match modern 4X standards

Market Threats

  • Rise of Kingdoms' superior technical performance
  • Whiteout Survival's more accessible early-game loop
  • Declining grossing ranks across all US categories

What are the next best moves?

high

Prioritize Technical Stability Sprint

Users report the game works as intended 'less than 10% of the time,' making technical debt the primary driver of negative sentiment.

high

Implement PvP Matchmaking Protection

Top complaint theme highlights that 'whales' can wipe the map, discouraging mid-tier spenders and new users.

medium

Overhaul Customer Support Workflow

Specific feedback labels the support team as the 'worst in history,' indicating a failure in the post-purchase experience.

Feature Gaps vs Competitors

  • Seamless 'infinite zoom' map technology (available in Rise of Kingdoms)
  • Real-time troop movement and manual battle control (available in Rise of Kingdoms)
  • Puzzle-solving mini-games for UA/engagement (available in Evony and Stormshot)

Key Takeaways

Game of Thrones: Conquest is currently being carried by its IP strength while its technical foundation crumbles. To stop the decline in grossing ranks, the PM must pivot from pure content expansion to a 'stability-first' roadmap and address the predatory matchmaking that is hollowing out the mid-tier player base.

Where Is It Heading?

Declining

Grossing ranks are falling across multiple categories (e.g., ↓7 in Cat 7014) — indicates monetization fatigue.

Frustrated user base citing '10% uptime' — technical debt is outpacing live-ops value.

Active content pipeline with new heroes (Ser Duncan) and gear — shows continued investment in IP depth.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Game of Thrones: Conquest ™, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The report indicates a transition from a stable 4X strategy title to one struggling with severe technical debt and aggressive monetization, resulting in a declining market trend.

declined

Market Performance Decline

added

New Competitive Threats

declined

Escalation of Technical Complaints

improved

Hero Collection Repositioning

shifted

Whale-Centric Monetization Focus

Cite this report

Marlvel.ai. “Game of Thrones: Conquest ™ Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/apps/com-wb-got-conquest

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