Report updated Jun 7, 2026
Wikiloc - Trails of the World
For outdoor enthusiasts including hikers, cyclists, and trail runners who require GPS navigation and community-verified route data.
Wikiloc - Trails of the World is an established navigation app that is free with in-app purchases. With a 4.5/5 rating from 153K reviews, it shows polarized user reception. Users particularly appreciate reliable trail navigation and offline map access provide confidence for outdoor exploration, though gps tracking inaccuracies and straight-line rendering issues disrupt the utility of recorded routes remains a common concern.
What is Wikiloc - Trails of the World?
Wikiloc is a navigation app for outdoor activities like hiking and cycling, providing community-verified GPS trails on iOS and Android.
Users hire Wikiloc for reliable off-grid navigation and access to a massive, community-sourced trail database that commercial map providers lack.
Current Momentum
v3.28 · 1d ago
Intense- Shipped 3D map terrain visualization.
- Expanded integration for COROS devices.
- Added personalized route planner tool.
Active Nemesis
AllTrails: Hike, Bike & Run
By AllTrails
Other Rivals
7-Day Rank Pulse 🇺🇸
NavigationNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Generates custom routes by connecting user-selected waypoints using popular trail segments.
Downloads vector-based topographic map data for offline navigation.
Broadcasts real-time GPS coordinates to designated contacts.
Pushes recorded or planned routes to Garmin, Suunto, COROS, and Apple Watch.
How much does it cost?
- Free tier
- Premium tier (quarterly/annual)
Freemium model gates advanced navigation, planning, and safety tools behind a subscription to fund infrastructure and 1% for the Planet contributions.
Who Built It?
Empowering outdoor enthusiasts to discover and share community-verified trails for hiking, cycling, and over 80 other activities worldwide.
Portfolio
1
Apps
Explore the full Wikiloc Outdoor SL report
Portfolio breakdown, audience, momentum, and every app published by Wikiloc Outdoor SL.
What do users think recently?
Medium confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate reliable trail navigation and offline map access provide confidence for outdoor exploration, but report gps tracking inaccuracies and straight-line rendering issues disrupt the utility of recorded routes.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Wikiloc - Trails of the World?
Where is it available?
Localized markets (11)
How's The Navigation Market?
How does it evolve in the Navigation market?
Wikiloc maintains a strong category presence, holding the #6 Grossing position in over 20 international markets. The consistent top-10 grossing rank despite a 0.3-point rating gap between iOS and Android signals that the technical utility of the trail database remains the primary driver of user retention.
Rank progression
184 active rankings tracked — 30-day window
Which niche is Wikiloc - Trails of the World in?
Explore the full Hiking Navigators niche
Every app in this space — 24 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Dominates the outdoor navigation category with over 1 million reviews and a massive, highly active community-driven trail database.
Differentiators
- Aggressive release cadence of 23 updates in six months signals rapid feature iteration and testing.
- Massive user-generated content flywheel creates a high barrier to entry for smaller navigation apps.
- Stronger focus on social discovery and curated trail lists compared to Wikiloc's technical GPS focus.
Head to head
Wikiloc must pivot toward enhancing its social discovery layer to compete with AllTrails' community-driven growth, while doubling down on its technical GPS superiority to retain power users.
Contenders(4)
Specialized competitor that captures the cycling-specific niche with a dedicated feature set for bike commuters.
Differentiators
- Includes bike-specific safety features like hazard reporting and real-time path condition updates for cyclists.
- Optimized for urban cycling navigation, contrasting with Wikiloc's broader multi-activity outdoor focus.
The industry standard for professional and recreational users requiring high-fidelity, georeferenced PDF map support.
Differentiators
- Supports specialized georeferenced PDF maps that are not available in standard community-driven trail apps.
- Focuses on utility and precision for forestry, surveying, and off-grid navigation rather than social discovery.
Strong European market presence with a focus on sport-specific route planning and turn-by-turn navigation.
Differentiators
- Advanced sport-specific routing algorithms that prioritize surface type and difficulty for cyclists and hikers.
- Deep integration with third-party cycling computers and wearable devices for seamless navigation handoffs.
Direct competitor in the technical navigation space, favored by backcountry users for advanced mapping layers.
Differentiators
- Offers specialized map layers like public land boundaries and slope angle shading for backcountry safety.
- Targets prosumer and professional outdoor users who require high-precision offline mapping capabilities.
Same space(2)
Adjacent gamified outdoor experience that utilizes similar GPS navigation technology to drive user engagement.
Differentiators
- Gamification mechanics turn outdoor navigation into a treasure hunt, driving higher session frequency than standard apps.
- Stronger focus on real-world interaction and physical location discovery rather than just trail recording.
Offers a unique 'snap-to-path' drawing interface that simplifies route creation for casual users.
Differentiators
- Innovative gesture-based route drawing allows users to create custom paths faster than traditional point-and-click tools.
- Focuses on ease of use and rapid planning rather than the extensive community database model.
New entrants(1)
Goldlab Applications Yazilim Bilişim Anonim Şirketi
Recent market entrant showing strong growth in the navigation category with a focus on radar-based discovery.
Differentiators
- Integrates radar-style visual discovery to help users find nearby points of interest in real-time.
- Simplified UI design targets users who find traditional, feature-heavy navigation apps overwhelming.
Compare Wikiloc - Trails of the World against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Wikiloc - Trails of the World
Strengths to defend, gaps to attack
Core Strengths
- 77 million trail database creates a high barrier to entry
- Hardware-integration partnerships with Garmin and COROS lock in power users
Critical Frictions
- Public-by-default activity sharing drives privacy complaints
- 0.7★ Android-iOS rating gap indicates platform-specific UI/UX neglect
Growth Levers
- Untapped B2B education partnerships
- Granular privacy toggles could convert security-conscious users into subscribers
Market Threats
- AllTrails' 23-update cadence threatens to outpace feature parity
- EU data-minimization regulations may force a costly overhaul of the public-by-default sharing model
What are the next best moves?
Ship granular privacy toggles for activity uploads because public-by-default sharing is the top security complaint → reduce churn risk
Privacy concerns arise from public-by-default activity sharing that exposes user home locations.
Trade-off: Pause the 3D map feature expansion — privacy remediation has higher retention impact than visual upgrades.
Audit Android GPS rendering logic because straight-line rendering is a top-cited utility failure → improve rating baseline
Users report that recorded trails appear as straight lines rather than accurate paths.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The 'social discovery' focus of rivals like AllTrails is a distraction; Wikiloc's moat is its technical GPS fidelity and hardware integration, which are harder to replicate than a feed of user photos.
Feature Gaps vs Competitors
- Social discovery based on community photos (available in AllTrails but missing here)
Key Takeaways
Wikiloc defends its category lead through a massive trail database, but the public-by-default privacy model creates a churn risk that competitors are actively exploiting, so the PM must prioritize granular privacy controls to protect the user base.
Where Is It Heading?
Mixed Signals
The outdoor navigation market is consolidating around social-discovery features, leaving Wikiloc's technical-first approach exposed to churn. The app must pivot toward privacy-centric defaults to retain its core user base, as the current public-by-default model is increasingly misaligned with user expectations.
Public-by-default activity sharing creates a security friction that drives negative sentiment, which compounds the churn risk against social-first competitors.
Hardware integration with Garmin and COROS maintains high switching costs for power users, providing a stable revenue floor despite UI complaints.