Wikiloc is a navigation app for outdoor activities like hiking and cycling, providing community-verified GPS trails on iOS and Android.
Product velocity
Intense
Daily rank 🇺🇸
#198
▼19Navigation · free
Sentiment
4.5
153k reviews
Nemesis
AllTrails: Hike, Bike & Run
The App DNA
What makes this app unique?
Users hire Wikiloc for reliable off-grid navigation and access to a massive, community-sourced trail database that commercial map providers lack.
For Outdoor enthusiasts including hikers, cyclists, and trail runners who require GPS navigation and community-verified route data.
What does it look like?
Key features
Generates custom routes by connecting user-selected waypoints using popular trail segments.
Downloads vector-based topographic map data for offline navigation.
Broadcasts real-time GPS coordinates to designated contacts.
Pushes recorded or planned routes to Garmin, Suunto, COROS, and Apple Watch.
How much does it cost?
Freemium model gates advanced navigation, planning, and safety tools behind a subscription to fund infrastructure and 1% for the Planet contributions.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate reliable trail navigation and offline map access provide confidence for outdoor exploration.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Reliable trail navigation and offline map access provide confidence for outdoor exploration
- GPS tracking inaccuracies and straight-line rendering issues disrupt the utility of recorded routes
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Wikiloc - Trails of the World
How's the Navigation market?
Wikiloc maintains a strong category presence, holding the #6 Grossing position in over 20 international markets. The consistent top-10 grossing rank despite a 0.3-point rating gap between iOS and Android signals that the technical utility of the trail database remains the primary driver of user retention.
Read the market outlookThe rivals identified
By AllTrails, Inc.
Dominates the outdoor navigation category with over 1 million reviews and a massive, highly active community-driven trail database.
- Aggressive release cadence of 23 updates in six months signals rapid feature iteration and testing.
- Massive user-generated content flywheel creates a high barrier to entry for smaller navigation apps.
- Stronger focus on social discovery and curated trail lists compared to Wikiloc's technical GPS focus.
Gaia GPS: Mobile Trail MapsContender
komoot - hike, bike & runContender
Avenza Maps: Offline MappingContender
Bikemap: Cycling Tracker & GPSContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Wikiloc - Trails of the World
Where is it heading?
Users report: The outdoor navigation market is consolidating around social-discovery features, leaving Wikiloc's technical-first approach exposed to churn. The app must pivot toward privacy-centric defaults to retain its core user base, as the current public-by-default model is increasingly misaligned with user expectations.
- Public-by-default activity sharing creates a security friction that drives negative sentiment, which compounds the churn risk against social-first competitors.
- Hardware integration with Garmin and COROS maintains high switching costs for power users, providing a stable revenue floor despite UI complaints.
The SWOT
- 77 million trail database creates a high barrier to entry
- Hardware-integration partnerships with Garmin and COROS lock in power users
- Untapped B2B education partnerships
- Granular privacy toggles could convert security-conscious users into subscribers
Next best moves
Ship granular privacy toggles for activity uploads because public-by-default sharing is the top security complaint → reduce churn risk
+ 1 more prioritized moveThe counter-intuitive read
The 'social discovery' focus of rivals like AllTrails is a distraction…
Read the full takeFeature gaps
Social discovery based on community photos (available in AllTrails but missing here)
Since the last report: Wikiloc has pivoted its market positioning toward technical GPS utility while encountering significant user friction regarding privacy defaults and GPS rendering accuracy.
Bottom line
Wikiloc defends its category lead through a massive trail database, but the public-by-default privacy model creates a churn risk that competitors are actively exploiting, so the PM must prioritize granular privacy controls to protect the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated