Report updated May 5, 2026
Withings
For health-conscious individuals and families using connected medical-grade devices to monitor chronic conditions or fitness goals.
Withings is a struggling health & fitness app that is free with in-app purchases. With a 4.4/5 rating from 565.8K reviews, it struggles with user retention. Users particularly appreciate long-term hardware reliability and consistent data tracking for legacy users, though post-update connectivity failures prevent devices from syncing health data to the app remains a common concern.
What is Withings?
Withings is a health management app that syncs data from proprietary medical-grade devices for weight, sleep, and cardiovascular monitoring on iOS and Android.
Users hire Withings to centralize clinical-grade health metrics for long-term condition management, replacing fragmented manual tracking with a unified, hardware-backed dashboard.
Current Momentum
v8.6 · 3w ago
Active- Shipped Body Scan 2 scale compatibility
- Added Vitalité Indicator for rest tracking
- Expanded support to 7 additional languages
Active Nemesis
Fitbit: Health & Fitness
By Google
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Premium service providing AI-driven health insights, clinical reviews, and personalized coaching
ECG data reviewed by board-certified cardiologists within 24 hours
Allows multiple household members to track health data from a single device
How much does it cost?
- Free data visualization
- Withings+ premium subscription
Freemium model leveraging hardware sales as the primary acquisition channel, with subscription gating for advanced AI and professional clinical services.
Who Built It?
Withings
Unifying medical-grade hardware and data insights to help users manage weight, heart health, and sleep through a connected ecosystem.
Portfolio
4
Apps
What other apps does Withings make?
Explore the full Withings report
Portfolio breakdown, audience, momentum, and every app published by Withings.
What do users think recently?
High confidence · Latest 100 of 197 total reviews analyzed · Based on 197 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate long-term hardware reliability and consistent data tracking for legacy users, but report post-update connectivity failures prevent devices from syncing health data to the app.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Withings?
How's The Health & Fitness Market?
Withings occupies a premium niche in the Health & Fitness category, focusing on medical-grade precision rather than casual fitness tracking. The app currently holds the #93 Grossing position in its category, signaling that while the hardware-subscription model generates revenue, the conversion funnel is hindered by technical instability.
How does it evolve in the Health & Fitness market?
Withings holds the #93 Grossing position in the US Health & Fitness category. The gap between its hardware-driven discovery and its current grossing rank indicates that technical friction is limiting the conversion of hardware owners into high-value subscribers.
Rank progression
123 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Fitbit operates as the primary ecosystem-wide rival, matching Withings' holistic approach to clinical health data and hardware integration.
Differentiators
- Deep integration with Google Health Connect provides a massive data-sharing advantage over Withings' standalone ecosystem.
- Social community features like challenges and leaderboards drive daily retention that Withings currently lacks.
- Subscription-based 'Premium' model offers personalized daily readiness scores that go beyond Withings' raw data reporting.
Head to head
Withings must pivot toward community-driven engagement or deeper third-party ecosystem interoperability to prevent user churn to Fitbit's platform.
Contenders(2)
Noom challenges Withings' weight management vertical by focusing on behavioral psychology rather than just hardware-based tracking.
Differentiators
- Psychology-based coaching curriculum provides a structured weight-loss journey that hardware-only apps cannot replicate.
- Integrated food logging system offers a more comprehensive calorie-tracking experience than Withings' current feature set.
Oura competes directly for the premium health-conscious user who prioritizes sleep and recovery metrics.
Differentiators
- Form-factor innovation with the ring sensor creates a significantly lower barrier to 24/7 wearability.
- Aggressive 25-release cadence in six months demonstrates a rapid pace of algorithmic refinement for sleep tracking.
Same space(2)
The industry standard for nutrition tracking, serving as a necessary utility for any comprehensive health ecosystem.
Differentiators
- Massive, crowdsourced food database provides unmatched accuracy for global calorie and macro-nutrient tracking.
- Deep integration with virtually every fitness app makes it the central hub for nutrition data.
Strava dominates the activity tracking space, serving as the primary destination for performance-oriented athletes.
Differentiators
- Segment-based social competition creates a unique gamification layer that Withings' platform currently lacks.
- Robust third-party hardware support allows users to sync data from almost any wearable device.
New entrants(2)
Rapidly growing fitness app targeting casual users with low-friction, home-based workout routines.
Differentiators
- Curates short, high-impact workout sessions designed specifically for users with limited time and equipment.
- Personalized workout plans adapt based on user feedback, mimicking a digital personal trainer experience.
Emerging AI-first approach to nutrition tracking that simplifies user input through image recognition.
Differentiators
- Uses computer vision to estimate calorie counts from photos, drastically reducing the friction of manual logging.
- Lean, AI-centric interface prioritizes speed over the complex data dashboards found in legacy health apps.
Compare Withings against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Withings
Strengths to defend, gaps to attack
Core Strengths
- Clinical-grade hardware accuracy creates high switching costs
- Multi-user device management increases household-wide dependency
- Third-party app integration reduces user migration friction
Critical Frictions
- Post-update connectivity failures erode daily active habit
- Blocking profile-update loop prevents access to historical data
- Aggressive subscription gating prioritizes marketing over data visualization
Growth Levers
- Clinical partnerships for B2B health distribution
- Behavioral coaching curriculum to compete with Noom
- Battery level alerts to improve hardware retention
Market Threats
- Fitbit's 14-update cadence outpaces Withings' bug resolution
- Oura's form-factor innovation threatens sleep-tracking dominance
- Technical instability accelerating churn to competitor platforms
What are the next best moves?
Ship stability patch for Bluetooth connectivity because sync failures are the #1 complaint → restore daily active habit
Connectivity failures are the top-cited complaint in recent reviews, directly causing churn.
Trade-off: Push the Withings+ AI-coaching feature update to Q3 — stability is the immediate retention priority.
Audit profile-update flow because the current blocking loop bricks app access → reduce support ticket volume
Users report being unable to bypass the profile screen, creating a total service denial.
Trade-off: Pause the new language localization rollout — fixing the core access loop is critical for existing users.
A counter-intuitive read
The aggressive subscription gating is not just a revenue play, but a signal that Withings is pivoting away from hardware-only users toward a high-ARPU clinical service model.
Feature Gaps vs Competitors
- Social community challenges (available in Fitbit but absent here)
- Psychology-based weight loss curriculum (available in Noom but absent here)
Key Takeaways
Withings maintains a strong hardware-based moat through clinical accuracy, but the latest technical regressions and aggressive monetization are actively driving churn, so the PM must prioritize a stability patch for device connectivity to protect the core user base.
Where Is It Heading?
Declining
The health-tech market is consolidating around integrated ecosystems, and Withings' current reliance on hardware-only value is being challenged by Fitbit's social-first retention. Without immediate stability improvements, the brand risks losing its premium positioning to competitors with more reliable software experiences.
Connectivity failures in the latest update erode the daily active habit, which compounds the rating drag already visible on Android.
Aggressive subscription prompts cluttering the dashboard prioritize short-term conversion over long-term retention, increasing the risk of brand erosion.