Filmora: AI Video Editor&Maker vs its rivals

Side-by-side comparison against Filmora: AI Video Editor&Maker's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperShenzhen Wondershare Software Co., LtdArthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.1 Second Everyday, P.B.C.TechSmith CorporationShureApp of the Year
CategoryPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoSocial NetworkingPhoto & VideoPhoto & VideoPhoto & VideoPhoto & VideoPhoto & Video
PlatformAndroid, iOSiOSiOSiOSiOSiOSiOSiOSiOSAndroid, iOS
Store Metrics
Rating4.7 / 54.7 / 54.7 / 54.5 / 54.4 / 54.3 / 54.2 / 54.6 / 54.6 / 54.5 / 5
Ratings Count88,2165375022891052613610,1082,46029,640
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateApr 28, 2016Nov 21, 2022Jan 9, 2021Jun 24, 2021Sep 20, 2020Aug 28, 2020May 11, 2023Sep 21, 2017Jan 25, 2018Sep 18, 2019
Last UpdatedMay 1, 2026May 4, 2026May 4, 2026May 4, 2026May 4, 2026May 4, 2026Jan 19, 2026Nov 10, 2021May 21, 2026May 5, 2026
Sentiment & Reviews
Sentimentmixed-----mixedpositivepositiveterrible
Score65/100-----55/10085/10085/10025/100
Praises
  • Advanced AI editing tools
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  • Simple one-tap video creation workflow allows for rapid content assembly without complex editing requirements
  • Reliable screen capture functionality
  • Professional audio fidelity
  • Simple screen recording functionality provides value for casual content creation needs
Complaints
  • Aggressive subscription gating
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  • Technical instability during project management prevents users from deleting or finalizing their video montages
  • Lack of mobile-native editing tools
  • Limited camera switching
  • Aggressive paywalls prevent exporting or saving videos longer than a few seconds
  • Technical instability causes random recording pauses and failure to save long sessions
Requests
  • Simplified casual editing modes
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  • Expanded audio customization options including the ability to retain original video sound and external music
  • Mobile-native editing features
  • Advanced editing tools
  • Expanded free recording limits to allow for longer gameplay sessions without subscription
Strategic Intel
Strengths
  • Professional-grade AI Smart Cutout enables high-fidelity output
  • Multi-track timeline editing supports complex project workflows
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  • Low-friction montage engine enables rapid content assembly
  • Freemium gate effectively monetizes watermark removal
  • Direct workflow integration into Camtasia sustains professional user retention
  • Established brand trust in the corporate documentation space
  • Shure brand reputation for professional audio fidelity
  • Hardware-integrated DSP controls for Shure microphones
  • High-resolution metering for real-time signal tracking
  • Floating toolbox simplifies recording workflow
  • Internal audio capture addresses core gamer pain points
  • Multi-camera recording differentiates from basic system tools
Weaknesses
  • Subscription-first model gates core features behind a paywall
  • Interface complexity creates a steep learning curve
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  • Technical instability in project management
  • Lack of original audio retention
  • Limited media library access
  • Premium tier absent for mobile-native editing
  • Reliance on WiFi for file transfers creates workflow friction
  • No mobile-native editing tools
  • Lack of multi-camera switching during recording
  • Basic editing suite compared to video-first rivals
  • No cloud-sync for project files
  • 0.49★ rating gap between iOS and Android
  • Paywall blocks basic save-to-camera-roll functionality
  • High-frequency reports of recording session failures
Pricingsubscriptionfreefreefreefreefreefreemiumfreefreesubscription
MomentumIntense-----SteadyZombieMaintenanceIntense
Update Cadence5 versions, 3 majors/6mo, ~4d avg-----5 versions1 versions1 versions5 versions

Compare Filmora: AI Video Editor&Maker head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Filmora: AI Video Editor&Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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