Ratio is a premium culinary utility app that replaces traditional recipes with a dynamic ratio-based calculator. Based on Michael Ruhlman's best-selling book, it targets serious cooks who want to understand the science of ingredient relationships. While it holds a unique market niche, the app is currently in a legacy state on iOS, leading to declining rankings (#78 Paid) and negative user sentiment due to technical neglect.
Product velocity
Unknown
Daily rank 🇺🇸
#74
▼9Food & Drink · paid
Sentiment
4.2
90 reviews
Nemesis
Kitchen Dial | Food Converter
The App DNA
What makes this app unique?
For Home cooks and culinary enthusiasts who want to move beyond following static recipes to understand the fundamental science and relationships behind cooking.
What does it look like?
Key features
Automatically calculates ingredient amounts based on culinary ratios rather than fixed recipes.
Provides instructions and techniques for 32 critical culinary ratios including doughs, batters, and sauces.
Seamlessly converts between ounces and grams to accommodate different measurement preferences.
Allows users to save their own custom recipes and notes created from basic ratios.
Quickly share cooking progress and results via Facebook and Twitter.
How much does it cost?
The app utilizes a traditional one-time purchase model, positioning itself as a premium digital cookbook tool. However, this price point is increasingly criticized by users given the lack of recent updates and technical bugs.
Velocity
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate valuable concept and useful reference, but report lack of customization.
How are ratings & reviews evolving?
What users say, by theme
- Valuable Concept
- Useful Reference
Unlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Ratio
How's the Food & Drink market?
The rivals identified
By Infinite Prospects, LLC
Kitchen Dial competes directly with Ratio for home cooks needing recipe adjustments, substituting Ratio's ingredient-proportion logic with direct unit and portion conversions.
- Kitchen Dial monetizes via a $1.99 annual subscription, while Ratio uses a $4.99 one-time purchase.
- Kitchen Dial includes specific regional measurement toggles for US, Metric, Australian, and Imperial units.
- Kitchen Dial features a dial-based UI for volume-to-mass conversions, whereas Ratio uses a dynamic ratio calculator.
Cooking Units ConverterContender
Kitchen MathContender
BakerMath: Baking CalculatorContender
Ratios: The Chef's LedgerContender
RecipeScale: Recipe ConverterContender
Recipe Unit ConverterContender
Serving Sizer recipe converterContender
DoughCalcContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Ratio
Where is it heading?
The SWOT
- Strong brand authority (Michael Ruhlman/Alton Brown)
- Unique logic-based culinary approach
- High-quality instructional content
- First-mover advantage in ratio-based digital tools
- Modernize UI/UX for current mobile OS standards
- Introduce custom ratio builder (top user request)
- Pivot to freemium/subscription model for new content
- Integrate with smart kitchen scales
Unlock 4 critical frictions, 4 market threats and the analyst’s take.
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