Report updated Apr 16, 2026

Ratio is a challenged food & drink app that is a paid app. With a 4.2/5 rating from 90 reviews, it faces significant user friction. Users particularly appreciate valuable concept, though lack of customization remains a common concern.

What is Ratio?

Ratio is a premium culinary utility app that replaces traditional recipes with a dynamic ratio-based calculator. Based on Michael Ruhlman's best-selling book, it targets serious cooks who want to understand the science of ingredient relationships. While it holds a unique market niche, the app is currently in a legacy state on iOS, leading to declining rankings (#78 Paid) and negative user sentiment due to technical neglect.

Current Momentum

v2.0

No release notes available.

Active Nemesis

K

Kitchen Calculator+

By Pomegranate Apps

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Copy Me That - recipe manager
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7-Day Rank Pulse 🇺🇸

Food & Drink
#52
11

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Ratio CalculatorDifferentiator

Automatically calculates ingredient amounts based on culinary ratios rather than fixed recipes.

Culinary Reference LibraryDifferentiator

Provides instructions and techniques for 32 critical culinary ratios including doughs, batters, and sauces.

Unit ConverterStandard

Seamlessly converts between ounces and grams to accommodate different measurement preferences.

Recipe StorageStandard

Allows users to save their own custom recipes and notes created from basic ratios.

Social SharingBasic

Quickly share cooking progress and results via Facebook and Twitter.

How much does it cost?

Paid
  • One-time purchase of $4.99 for the iOS version

The app utilizes a traditional one-time purchase model, positioning itself as a premium digital cookbook tool. However, this price point is increasingly criticized by users given the lack of recent updates and technical bugs.

Who Built It?

Ruhlman Enterprises, Inc. app icon

Providing serious cooks with ratio-based culinary tools to master the science of ingredient relationships.

Portfolio

1

Apps

Explore the full Ruhlman Enterprises report

Portfolio breakdown, audience, momentum, and every app published by Ruhlman Enterprises.

Go deeper

What do users think recently?

High confidence · 55 reviews analyzed · Based on 55 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.2/ 5
(90)
Current version
4.3/ 5
+0.1 vs overall
(16)
Main signal post-update: valuable Concept.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate valuable concept and useful reference, but report lack of customization and poor value for price.

What Users Love

Valuable Concept
Useful Reference

What Frustrates Users

Lack of Customization
Poor Value for Price
Technical Bugs and Stability

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Ratio?

Where is it available?

Localized markets (1)

United States

How's The Food & Drink Market?

How does it evolve in the Food & Drink market?

Rank progression

66 active rankings tracked — 30-day window

The rivals identified

The outtake for Ratio

Strengths to defend, gaps to attack

Core Strengths

  • Strong brand authority (Michael Ruhlman/Alton Brown)
  • Unique logic-based culinary approach
  • High-quality instructional content
  • First-mover advantage in ratio-based digital tools

Critical Frictions

  • Product stagnation (no iOS updates since 2017)
  • Inability to add custom ingredients or ratios
  • Frequent technical crashes and calculation bugs
  • High price relative to modern competitors

Growth Levers

  • Modernize UI/UX for current mobile OS standards
  • Introduce custom ratio builder (top user request)
  • Pivot to freemium/subscription model for new content
  • Integrate with smart kitchen scales

Market Threats

  • Modern recipe managers adding scaling features
  • Free web-based ratio calculators
  • Negative review momentum impacting new downloads
  • Loss of brand relevance due to technical neglect

Key Takeaways

Ratio is a challenged food & drink app that is a paid app. With a 4.2/5 rating from 90 reviews, it faces significant user friction. Users particularly appreciate valuable concept, though lack of customization remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Ratio, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Ratio Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/com-wubbahed-ratio

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