Coolors is a color palette generator and design utility for creatives, available on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Graphics & Design
Sentiment
4.8
10k reviews
Nemesis
Social Media Posts - Predis AI
The App DNA
What makes this app unique?
Users hire Coolors to bridge the gap between aesthetic color selection and technical implementation, as the tool provides the specific hex codes and export formats required for professional design workflows.
For Designers, web developers, and artists requiring professional-grade color tools for branding and visual content creation.
What does it look like?
Key features
Fast generation of color schemes with tap-based interaction
Direct export of color palettes into Tailwind CSS format for web development
Tool to verify color combinations against accessibility standards
How much does it cost?
Freemium model utilizes ad-supported free access to drive user acquisition, with Pro features gated behind in-app purchases.
Velocity
Dormant developmentopaqueShow more...
The development of Coolors has effectively ceased, with no updates recorded for over three years. The last available release on iOS occurred in September 2022, and the Android release history is limited to an initial version from May 2026. Given the lack of activity across both platforms, the app is classified as a zombie project. There is no evidence of ongoing maintenance, feature development, or live operations.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate randomized color palette generation provides immediate inspiration for digital artists and design students, but report subscription model implementation restricts access to previously purchased features for long-term users.
How are ratings & reviews evolving?
What users say, by theme
- Randomized color palette generation provides immediate inspiration for digital artists and design students
- Subscription model implementation restricts access to previously purchased features for long-term users
120 of 346 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Coolors
How's the Graphics & Design market?
Coolors maintains a presence across global markets, including a #23 Grossing position in Portugal and #41 in the Netherlands. The discrepancy between its discovery-led free tier and the aggressive subscription gating signals monetization friction that risks alienating its core creative demographic.
Read the market outlookThe rivals identified
By Predis AI
Predis AI continues to dominate by shifting the focus from manual color selection to automated, AI-driven content creation that incorporates color palettes into ready-to-publish social assets.
- Automates full social media post generation including captions, hashtags, and branded visual templates
- Provides an integrated multi-platform scheduler that bridges the gap between design and distribution
- Offers e-commerce integration to sync product catalogs directly into generated marketing content
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Coolors
Where is it heading?
The creative utility market is shifting toward end-to-end automation, and Coolors' current focus on manual palette generation leaves it exposed to AI-driven rivals. Unless the team addresses the authentication friction and provides a more flexible pricing path, the app will continue to lose its legacy user base to more accessible alternatives.
- Persistent sign-in bugs prevent users from accessing saved palettes, which drives negative reviews and erodes trust in the platform's reliability.
- The transition to a subscription-only model without a legacy-user path creates churn pressure, as long-term users feel their previous investments were revoked.
The SWOT
- High-velocity generator sustains organic install velocity
- Tailwind CSS integration creates developer-workflow lock-in
- WCAG contrast checker provides professional-grade utility gate
- B2B partnerships with design schools
- Native export support for XML and system-level color files
Next best moves
Audit authentication flow because sign-in failures are a top-reported blocker → recover lost user sessions
+ 1 more prioritized moveThe counter-intuitive read
The subscription-only model is a strategic error because…
Read the full takeFeature gaps
Automated social media post generation (available in Predis AI but absent here) +1
Since the last report: The app remains in a zombie state with no new feature development, while the competitive analysis now explicitly links the subscription-only model and authentication bugs to long-term user churn.
Bottom line
Coolors holds its category lead through intuitive palette generation but bleeds legacy users due to subscription-only monetization, so revenue growth hinges on offering a lifetime purchase path to stabilize the user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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