Count the Kicks is a pregnancy movement tracking app for iOS, designed to help users log fetal activity and generate reports for healthcare providers.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual logging, providing a calm, structured record that replaces disorganized notes during prenatal appointments.
For Pregnant individuals in their third trimester seeking a simple, non-stressful way to monitor fetal movement patterns.
What does it look like?
Key features
Single-touch interface for recording fetal movements, establishing the daily habit.
Visual log of activity trends over time, increasing user investment.
Separate tracking and summaries for two fetuses, gating premium conversion.
How much does it cost?
The freemium model gates multi-baby tracking behind a subscription to monetize a specific high-need user segment.
Velocity
Dormant developmentopaqueShow more...
Count the Kicks: Movement Log has entered a zombie state, with no updates released in the last 231 days. The development history shows only a single version within the analyzed window, indicating a complete lack of recent activity. There is no evidence of ongoing maintenance or feature development, suggesting the project is currently inactive.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Count the Kicks: Movement Log
How's the Health & Fitness market?
Count the Kicks occupies a niche utility space in the Health & Fitness category, relying on a simple, one-tap interface to differentiate from more complex health trackers. The lack of updates for over 230 days suggests a maintenance-only posture, limiting its ability to compete with more active category entrants.
Read the market outlookThe rivals identified
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Key takeaways for Count the Kicks: Movement Log
Where is it heading?
Users report: The prenatal health-tracking market is shifting toward integrated ecosystems that sync with wearable data, leaving standalone loggers like Count the Kicks exposed. Without a clear update cadence, the app risks becoming a legacy tool that users abandon for more connected alternatives.
- The seven-month release dormancy suggests a maintenance-only posture, which limits the app's ability to capture users seeking modern, integrated health-tracking features.
The SWOT
- Minimalist interface reduces cognitive load during daily tracking.
- PDF export functionality bridges the gap between home tracking and clinical care.
- Localized PDF reporting formats could increase adoption in markets with specific prenatal care documentation standards.
Next best moves
Audit current stability because the app has been dormant for 7 months → maintain baseline functionality
The counter-intuitive read
The lack of updates is not necessarily a failure…
Read the full takeBottom line
Count the Kicks maintains a stable, niche utility, but the seven-month release silence risks losing relevance as competitors iterate on health-data integration. Prioritizing a stability refresh would defend the current user base against churn to more active alternatives.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
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- [1] App Store, source
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