Counter - Simply Count Things

Counter - Simply Count Things

By Terence Williams

Counter - Simply Count Things is a manual tally tool for physical or digital counting, available as a free utility on iOS.

The App DNA

What makes this app unique?

The app removes the friction of ad-supported interfaces and complex menus, serving users who need a reliable, persistent state for simple tracking tasks.

For Users requiring a simple, distraction-free manual tally tool for physical or digital counting tasks.

What does it look like?

Key features

Large Tap Targetsstandard

High-surface area buttons designed for tactile input without visual confirmation.

Autosave Statestandard

Persistent storage of the current count value between app launches.

How much does it cost?

freeFree, no ads

The app operates as a free utility with no monetization gates or ad-supported inventory.

Velocity

Dormant developmentopaqueShow more...

Counter - Simply Count Things has been inactive for 1,890 days, placing it firmly in the zombie category. The development history consists of a single minor update released over five years ago. There is no evidence of ongoing maintenance, feature development, or operational support for the application.

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Who built it?

Terence Williams

2 apps tracked · Utilities

Moxy MessengerMoxy Messenger
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User Sentiment

What do users think recently?

The recent review mood reads thrilled. Users appreciate the minimalist design provides a distraction-free counting experience that users find highly effective for daily tasks and absence of advertisements and aggressive monetization makes the app feel respectful of the user experience.

How are ratings & reviews evolving?

App Store
4.84 · 55

What users say, by theme

What Users Love
  • The minimalist design provides a distraction-free counting experience that users find highly effective for daily tasks
  • Absence of advertisements and aggressive monetization makes the app feel respectful of the user experience
  • Persistent state management allows users to close and reopen the app without losing their current count
What Frustrates Users
  • Visual artifacts like white lines at the top of the screen persist on newer iPhone models
What Users Want 3 requests inside

22 of 22 recent reviews analyzed · moderate confidence · Thrilled overall

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Competition

Competitive landscape for Counter - Simply Count Things

How's the Utilities market?

Counter - Simply Count Things maintains a 4.8-star rating across 55 total ratings. The lack of updates since 2021 contrasts with the active development cycles of modern utility rivals, positioning the app as a legacy, stable-state tool.

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The rivals identified

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The Analyst's Read

Key takeaways for Counter - Simply Count Things

Where is it heading?

The utility category is increasingly dominated by ad-supported tools with frequent feature updates. Counter - Simply Count Things remains stable, but the lack of modern hardware support (haptics, display scaling) will eventually erode its utility-focused retention.

  • The five-year update silence indicates a maintenance-only lifecycle, which limits growth but preserves the core, distraction-free utility users value.

The SWOT

Core Strengths
  • Persistent state management ensures data continuity across sessions
  • Large tap targets enable high-frequency input without visual confirmation
  • Ad-free model builds user trust and prevents session abandonment
Critical Frictions 3 weaknesses inside
Growth Levers
  • Implement haptic feedback to improve tactile confirmation
  • Add a history log to prevent data loss from accidental resets
  • Introduce color customization for specific user needs
Market Threats 1 threat identified

Next best moves

1 Maintain

Audit visual alignment on newer iPhone models because users report display artifacts → improve visual polish

The counter-intuitive read

The lack of updates is a feature, not a bug…

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Bottom line

Counter - Simply Count Things retains a loyal user base through its clean, ad-free utility, but the five-year development silence leaves it vulnerable to modern competitors. Maintaining the current, stable build is the priority: the app's value rests on its simplicity.

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FAQ

Is Counter - Simply Count Things free to use?
Yes, the app is completely free and contains no advertisements or subscription prompts.
Does the app save my count if I close it?
Yes, the app features persistent state management, meaning your current count is saved automatically between app launches.
Does Counter - Simply Count Things have ads?
No, the app is ad-free, which is a primary reason users prefer it over other counting utilities.

Sources

  1. [1] App Store

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Counter - Simply Count Things, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Counter - Simply Count Things Intelligence Report.” Updated Sep 18, 2026. https://marlvel.ai/apps/counter-simply-count-things

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