Report updated Apr 18, 2026

Overview · Full Intel report in progress

Crafty Candy is an established games app that is free with in-app purchases. With a 4.6/5 rating from 148.7K reviews, it shows polarized user reception.

What is Crafty Candy?

Crafty Candy is a match-3 puzzle game developed by Outplay Entertainment that follows an apprentice witch named Candice and her kitten, Cookie. The game features thousands of levels set in an enchanted candy-themed world with unique mechanics like spell crafting and wardrobe customization.

Current Momentum

v2.36 · 6mo ago

Maintenance

Last updated 195d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

PuzzleGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Match-3 PuzzlesStandard

Players navigate thousands of levels featuring candy-themed obstacles and environments.

Witch's WardrobeStandard

A customization system that allows players to unlock new looks for the main character.

Candice’s WorkshopStandard

A crafting mechanic where players create powerful spells to assist in gameplay.

Candy BattlesStandard

Competitive encounters where players must outwit the antagonist, Trixie.

How much does it cost?

Freemium

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Crafty Candy?

How's The Games Market?

How does it evolve in the Games market?

Rank progression

5 active rankings tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Crafty Candy

Key Takeaways

While the game offers a robust match-3 experience, recent user feedback highlights critical technical issues regarding storage errors and progression difficulty.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Crafty Candy, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Crafty Candy Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/crafty-candy

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Data licensed under CC-BY-NC 4.0