Report updated May 4, 2026
Custom Contacts
For professionals and individuals who manage mixed personal and business contact lists and require granular control over shared information.
Custom Contacts is a well-regarded productivity app that is free with in-app purchases. With a 4.3/5 rating from 1.9M reviews, it maintains solid user satisfaction. Users particularly appreciate granular contact management allows users to share specific information instead of full contact cards, though search functionality fails to return results for existing contacts following the latest application update remains a common concern.
What is Custom Contacts?
Custom Contacts is a contact management and backup utility for iOS and Android that enables selective information sharing and cross-device synchronization.
Users hire this app to partition personal and professional contact data while maintaining a secure, cloud-synced backup that survives device transitions.
Current Momentum
v2.5 · 2w ago
Zombie- Ships minor bug fixes in latest release.
- Maintains stable Android update cadence.
Active Nemesis
My Contacts Backup Pro
By GLOBILE BILISIM BILGISAYAR HIZMETLERI ILETISIM DANISMANLIK SANAYI TICARET LIMITED SIRKETI
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Saves pre-selected contact detail sets for one-tap sharing
Allows users to choose specific contact fields to share via messaging apps
Provides dedicated tiles and complications for favorite contacts
How much does it cost?
- Free version with manual contact generation
- Pro version via In-App Purchase for unlimited template saving
Freemium model gates template management behind a one-time purchase to convert high-frequency users.
Who Built It?
Free Radical Software
Equipping healthcare professionals and productivity-conscious users with specialized utility tools for precise data management and clinical calculations.
Portfolio
3
Apps
What other apps does Free Radical Software make?
Explore the full Free Radical Software report
Portfolio breakdown, audience, momentum, and every app published by Free Radical Software.
What do users think recently?
High confidence · 66 reviews analyzed · Based on 66 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate granular contact management allows users to share specific information instead of full contact cards, but report search functionality fails to return results for existing contacts following the latest application update.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Custom Contacts?
How's The Productivity Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
GLOBILE BILISIM BILGISAYAR HIZMETLERI ILETISIM DANISMANLIK SANAYI TICARET LIMITED SIRKETI
This app operates in the exact same niche of contact management and backup with a massive, comparable user base.
Differentiators
- Specialized focus on one-tap contact export and cloud-based restoration workflows
- Established long-term trust with a massive user base for contact-specific backup needs
- Simplified UI design specifically optimized for non-technical users performing manual backups
Head to head
The target app must emphasize its ecosystem integration and automated sync to differentiate from this manual, utility-focused rival.
Contenders(2)
Provides a specialized utility for migrating contacts between accounts, a key sub-feature of contact management.
Differentiators
- Focuses on bulk contact migration and account-to-account transfer rather than just simple cloud backup
- Streamlined interface for users needing to consolidate multiple contact sources into a single master list
Directly targets the same Google-centric contact synchronization niche with a high release frequency.
Differentiators
- Optimized specifically for two-way synchronization between local address books and Google Gmail accounts
- Frequent update cadence ensures compatibility with the latest iOS and Android contact API changes
Same space(1)
A broader utility that includes contact backup as part of a larger, high-value subscription ecosystem.
Differentiators
- Bundles contact backup with expanded cloud storage, VPN services, and priority support features
- Deep OS-level integration on Android provides a frictionless, background-only backup experience for users
New entrants(2)
High-frequency updates and massive scale indicate a move toward becoming a comprehensive document and contact hub.
Differentiators
- Utilizes OCR technology to extract contact information directly from physical business cards
- Aggressive feature expansion into document management creates a sticky, all-in-one productivity environment
Aggressive update cadence suggests a pivot toward broader personal data management beyond just passwords.
Differentiators
- Expanding from password management into broader personal identity and contact information security
- High-velocity release cycle indicates rapid experimentation with new data-syncing features
Compare Custom Contacts against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Custom Contacts
Strengths to defend, gaps to attack
Core Strengths
- Google Account sync creates a data-persistence moat
- Selective sharing mechanism solves a specific privacy pain point
Critical Frictions
- Search functionality broken in the latest update
- Premium tier lacks value-add beyond template management
Growth Levers
- Wearable integration is currently under-leveraged
- B2B partnerships for professional contact management remain untapped
Market Threats
- Google One's background-sync integration renders standalone backup tools obsolete
- High-velocity rivals like Dashlane are encroaching on personal data management
What are the next best moves?
Rebuild search index because the latest update broke contact retrieval → restore daily active usage
Search failure is the top-cited critical bug in recent reviews.
Trade-off: Pause the widget-size improvement sprint — search utility is a higher churn risk than widget aesthetics.
A counter-intuitive read
The app's reliance on Google Account sync is a liability, not a strength, as it makes the app functionally redundant for any user already paying for Google One.
Feature Gaps vs Competitors
- Bulk contact migration (available in Contacts Mover Pro)
- Advanced VCF/CSV export workflows (available in My Contacts Backup Pro)
Key Takeaways
Custom Contacts holds a strong niche through selective sharing, but the broken search functionality in the latest update creates a critical churn risk, so the team must prioritize stability over new feature development to retain the professional user base.
Where Is It Heading?
Mixed Signals
The contact management market is consolidating around OS-native backup solutions, leaving standalone utilities like Custom Contacts exposed to feature-parity pressure. The app must pivot toward power-user workflows to justify its existence against the frictionless background sync offered by Google One.
The search regression in the latest update prevents users from locating contacts, which directly erodes the core utility and triggers negative sentiment.
Wear OS integration provides a unique engagement surface that competitors lack, offering a path to increase daily interaction frequency.