Custom Contacts is a productivity utility for iOS and Android that enables users to share specific, filtered contact details rather than full records.
Product velocity
Dormant
Daily rank 🇺🇸
#27
▼1Productivity · free
Sentiment
4.7
55 reviews
Nemesis
My Contacts Backup Pro
The App DNA
What makes this app unique?
Users hire this app to maintain privacy during professional networking by controlling exactly which contact fields are exchanged in a single tap.
For Professionals and individuals who frequently share contact details and need to separate personal, business, and social information.
What does it look like?
Key features
Select specific contact fields like phone numbers or social media accounts to share while excluding others.
Save and reuse specific contact detail configurations for different recipients.
How much does it cost?
Freemium model gates template storage behind a one-time purchase to monetize power users.
Velocity
Dormant developmentUX improvementssocial featuresShow more...
The app has effectively ceased development, with no meaningful updates or feature releases in over four years. The most recent release, labeled 'VARY', contains no release notes and appears to be a placeholder or abandoned build. Given the lack of activity since early 2022, the app is classified as a zombie project.
Who built it?
Free Radical Software
3 apps tracked · Productivity
Lytes
Acid Plus - The ABG CalculatorUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate granular contact sharing allows users to maintain privacy by selecting specific information fields for exchange and integration with messaging platforms enables quick sharing of contact details during ongoing conversations, but report search functionality fails to return results for existing contacts, breaking the core navigation experience.
How are ratings & reviews evolving?
What users say, by theme
- Granular contact sharing allows users to maintain privacy by selecting specific information fields for exchange
- Integration with messaging platforms enables quick sharing of contact details during ongoing conversations
- Widget functionality provides a fast access point for sharing contact information via QR codes
- Search functionality fails to return results for existing contacts, breaking the core navigation experience
66 of 66 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Custom Contacts
How's the Productivity market?
Custom Contacts holds a #35 Free rank in the US Communication category. The gap between its utility-focused privacy features and the lack of cloud-sync infrastructure limits its ability to compete with established backup-centric market leaders.
Read the market outlookThe rivals identified
By GLOBILE BILISIM BILGISAYAR HIZMETLERI ILETISIM DANISMANLIK SANAYI TICARET LIMITED SIRKETI
This app dominates the contact management niche with a massive user base and long-standing presence in the exact same utility domain.
- Offers comprehensive cloud-based backup and restoration features that this app currently lacks entirely.
- Provides cross-platform synchronization capabilities that ensure contact availability regardless of the user's current device.
- Monetizes through a mature subscription model that funds consistent maintenance and feature expansion cycles.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Custom Contacts
Where is it heading?
Users report: The contact management market is consolidating around design-forward digital cards and cloud-integrated backup tools. Custom Contacts remains exposed due to its manual-first workflow and recent technical regressions, so long-term viability requires moving beyond simple sharing to address data reliability and platform integration.
- Search functionality failures in the latest release break the core navigation experience, driving user frustration and potential churn.
- The core value proposition of selective contact sharing remains a strong retention driver for professional users despite technical regressions.
The SWOT
- Granular field-selection privacy mechanism
- iMessage integration reduces workflow friction
- Minimalist interface prioritizes quick sharing
- Wearable integration for QR code display
- B2B networking partnerships for digital business card adoption
Next best moves
Ship search reliability fix because it is the #1 core-functionality complaint → restore daily utility.
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of cloud-sync is not just a feature gap…
Read the full takeFeature gaps
Cloud-based backup and restoration (available in My Contacts Backup Pro but absent here) +1
Bottom line
Custom Contacts wins through granular privacy controls, but its search regressions and lack of cloud-sync create a churn risk against established rivals, so the PM must prioritize technical stability to defend the current user base.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated