Custom Emojis Maker
By Kossi Adzo
Custom Emojis Maker is a photo-to-sticker conversion tool for iMessage users on iOS.
The App DNA
What makes this app unique?
The app removes the manual effort of background removal and sticker formatting for users who want personalized digital assets.
For Social media users and iMessage participants looking to personalize digital communication.
What does it look like?
Key features
Generates custom emoji stickers using user-provided facial images, driving initial engagement via social sharing.
Exports created stickers for use within the iMessage platform, serving as a retention lever.
Unlocks additional text and art editing tools via a subscription gate ($3.99/week), acting as a direct conversion lever.
How much does it cost?
Subscription-only model with high-frequency weekly billing options to capture impulse conversions.
Velocity
Dormant developmentopaqueShow more...
Custom Emojis Maker has been inactive for 539 days, placing it firmly in the zombie category. The development history shows only a single minor release in the observed window, which provided only generic bug fixes. There is no evidence of ongoing maintenance, new feature development, or live operations support.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate the simple interface allows users to create custom stickers and memes for friends quickly and the core functionality of removing backgrounds from photos works well for casual meme creation.
How are ratings & reviews evolving?
What users say, by theme
- The simple interface allows users to create custom stickers and memes for friends quickly
- The core functionality of removing backgrounds from photos works well for casual meme creation
- Aggressive paywalls block access to unlimited emoji creation after users complete a small number
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Custom Emojis Maker
How's the Photo & Video market?
Custom Emojis Maker maintains a 4.16 rating across 1,035 total ratings, but the 18-month update gap signals a shift toward maintenance mode. The high-frequency weekly subscription pricing stands as a barrier to long-term retention for casual users.
The rivals identified
The Analyst's Read
Key takeaways for Custom Emojis Maker
Where is it heading?
The market for personalized stickers is consolidating around apps with frequent live-ops and community-sharing features. Custom Emojis Maker remains in maintenance mode, and without a resolution to the billing complaints, the app will continue to lose its competitive standing.
- The 18-month development gap leaves the app without new features, which accelerates churn as users migrate to active competitors.
- Persistent reports of subscription activation failures damage brand trust, which compounds the negative sentiment already present in the user base.
The SWOT
- Background removal tool performs reliably for casual meme creation
- Introduce one-time purchase options to reduce subscription churn
Next best moves
Audit subscription activation logic because users report paid features fail to unlock → reduce billing complaints
+ 1 more prioritized moveThe counter-intuitive read
The 18-month update silence is not just a lack of resources…
Read the full takeSince the last report: The app's competitive outlook has shifted from stable to declining, as the 18-month development silence is now explicitly characterized as a strategy to extract recurring revenue from a static product.
Bottom line
The current subscription-only model and lack of updates erode trust, as evidenced by billing complaints. Shifting to a more permissive free tier would unlock the user base, but only if the underlying subscription activation failures are resolved first.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Custom Emojis Maker free to use?
Does Custom Emojis Maker have a one-time purchase option?
Why are users complaining about the subscription?
Sources
- [1] App Store
Report last updated