Daily Horoscope by Zodiac Sign is a lifestyle app providing automated daily astrological predictions across four categories on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of manual horoscope searching by pushing daily, categorized predictions directly to the user's device.
For Individuals interested in daily astrology and zodiac-based lifestyle guidance.
What does it look like?
Key features
Automated daily astrological forecasts categorized by General, Love, Career, and Health, driving recurring app opens.
Allows users to follow multiple zodiac signs to observe horoscopes of friends and family, increasing session duration.
Visual and auditory feedback provided during the horoscope display, increasing engagement time.
How much does it cost?
The app utilizes a pure ad-supported model with no IAP or subscription tiers observed.
Velocity
Dormant developmentperformanceShow more...
Development has ceased, with no new feature builds or updates released in over two years. The app has been inactive for 30 months, indicating a zombie state. The last available update focused solely on minor performance and stability improvements.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate daily horoscope readings provide accurate and actionable advice that users find personally relevant to their lives and visual design of the zodiac wheel and overall interface creates an engaging and beautiful user experience.
How are ratings & reviews evolving?
What users say, by theme
- Daily horoscope readings provide accurate and actionable advice that users find personally relevant to their lives
- Visual design of the zodiac wheel and overall interface creates an engaging and beautiful user experience
- Excessive advertisement frequency disrupts the user experience and creates frustration during daily horoscope reading sessions
35 of 35 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Daily Horoscope by Zodiac Sign
How's the Lifestyle market?
Daily Horoscope by Zodiac Sign maintains a 4.29 rating across 121 total ratings, though the lack of updates for 910 days signals a stagnant market position. The absence of IAP tiers limits revenue potential compared to category peers that monetise via ad-free subscriptions.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Daily Horoscope by Zodiac Sign
Where is it heading?
The lifestyle astrology market is consolidating around apps that offer social-sharing and modern UI updates. Daily Horoscope by Zodiac Sign remains in maintenance mode, leaving it exposed to competitors that provide a more seamless, ad-light experience.
- The 30-month update gap indicates a lack of feature investment, which allows rivals to capture the daily-horoscope search intent via social-sharing features.
- Intrusive ad density disrupts the daily reading habit, which compounds the churn risk already visible in the lack of recent store-update activity.
The SWOT
- Zodiac-wheel interface creates a distinct visual hook
- Ad-free subscription tier captures high-intent daily users
Next best moves
Ship ad-free subscription tier because ad density is the top complaint → increase ARPU
+ 1 more prioritized moveThe counter-intuitive read
The app's 30-month maintenance state is a strategic advantage for a low-maintenance…
Read the full takeSince the last report: The competitive outlook has transitioned from stable to declining, driven by the persistent 30-month maintenance gap and the emergence of social-sharing features as a key competitive threat.
Bottom line
Transitioning to a freemium model would unlock revenue from the daily-user segment while reducing reliance on intrusive ad inventory, which currently drives the primary churn risk.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Daily Horoscope by Zodiac Sign free to use?
Does the app work offline?
Are there any alternatives to this app?
Sources
Report last updated