Daily Journal: CBT Mood Log
By Joonwon Lee
Daily Journal: CBT Mood Log is a mental wellness app for iOS that provides CBT-based thought records and mood tracking.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual journaling by providing structured, evidence-based prompts that help users identify and reframe negative thought patterns.
For Individuals seeking evidence-based tools for anxiety management, mood regulation, and mental wellness reflection.
What does it look like?
Key features
Interactive exercises to reframe negative thinking, gated behind a $19.99/year premium tier.
Visual logging of emotional states to identify triggers, reinforcing the daily open-app habit.
Privacy-focused storage for journal entries, lowering user friction regarding data sensitivity.
How much does it cost?
The $19.99/year subscription is anchored by a 7-day free trial to lower the barrier to entry for premium clinical features.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app is currently in a maintenance phase, with only one release recorded in the last 157 days. Development momentum is stagnant, as the latest release provided only minor fixes and improvements without introducing new features or content. Given the lack of updates over the past five months, the current cadence suggests a focus on minimal upkeep rather than active feature development.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate straightforward interface allows users to vent emotions and thoughts without unnecessary friction or complexity and daily journaling practice helps users manage anxiety and maintain a calmer mental state over time.
How are ratings & reviews evolving?
What users say, by theme
- Straightforward interface allows users to vent emotions and thoughts without unnecessary friction or complexity
- Daily journaling practice helps users manage anxiety and maintain a calmer mental state over time
- Users report being charged for subscriptions after they had already cancelled the service
8 of 8 recent reviews analyzed · limited sample · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Daily Journal: CBT Mood Log
How's the Health & Fitness market?
Daily Journal: CBT Mood Log maintains a 4.8-star rating across 78 total ratings. The lack of feature updates over the last 157 days suggests a stagnant market position relative to active competitors.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Daily Journal: CBT Mood Log
Where is it heading?
The mental wellness market is shifting toward high-frequency, feature-rich apps that integrate community and visual tools. Daily Journal: CBT Mood Log remains in maintenance mode, which leaves it exposed to churn as users migrate to more active platforms that offer better support and frequent content updates.
- The 157-day gap since the last feature update signals a lack of investment, which erodes user trust in the app's long-term viability.
- Billing complaints regarding post-cancellation charges create a negative feedback loop that discourages new premium conversions and damages the brand reputation.
The SWOT
- End-to-end encryption lowers data-sensitivity friction
- Adding visual sketching tools addresses top request
Next best moves
Audit subscription cancellation flow because users report billing after cancellation → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic risk…
Read the full takeSince the last report: The competitive outlook has shifted from mixed to declining, as the 157-day maintenance cycle is now categorized as a primary risk to long-term retention rather than a strategic choice.
Bottom line
Addressing the billing-cancellation friction is critical to stabilizing the user base, as trust-eroding complaints currently outweigh the value of the premium clinical features. Resolving these payment issues would unlock higher long-term retention for the existing subscriber base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated