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  1. v5.4.3417AndroidiOScross-platform
    - Major performance improvements in one of the core components
    - Improved the error UI
    - Improved the List Apps screen with better sorting and app update handling
    - Improved `.xcstrings` support in Localizations
    - Fixed an issue where the editor could select a locale that no longer exists
    - Fixed multiselect changes not applying correctly
    - Fixed scrolling in Ads Info by keyword
    - Improved project synchronization
  2. v5.3.3416AndroidiOScross-platform
    Feature: Added new locales for App Store Connect: Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, Slovenian
    Feature: Presets for columns in tables
    Feature: New Analytics charts in Measurements
    Feature: Save Metrics charts as presets
    Feature: Presets for analytics charts overview
    Fixed: Timeline version on chart for selected app by key
    Fixed: change country in app info for reviews
    Improved: Network error descriptions
    Other small fixes and improvements
  3. v5.1.3414iOS
    - Fixed: add keywords to tracking
    - Fixed: Measurements
    - Other small fixes and improvements
  4. v5.00.3414iOS
    Google Play Store:
    -Enter Service Account credentials directly in ASO.dev for seamless Google Play integration.
    -Store listing, including app descriptions and localized metadata.
    -Release tracks (production, beta, alpha).
    -Screenshots and videos management.
    
    Features:
    - New Ratings screen for any iOS app - track new and total ratings with detailed charts and tables.
    - New Reviews screen for any iOS app - track new and total ratings with detailed charts and tables.
    - Download all media in App Info, Competitors,Ads and other screens in one click.
    -A\B media in Changelog
    
    Keywords:
    - Live charts
    - Sort average position by country
    - Search term tank export
    
    Localizations:
    - Added Openrouter, Bing, Gemini and new models.
    - Variable data types support (numbers, dates, etc.)
    - Plural forms support
    - .xcstrings import/export - streamline localization management with support for .xcstrings files.
  5. v4.23.3414iOS
    Features:
    - Added display of the second ad position in all tables.
    - Added separate viewing of ad analytics for the first and second positions.
    - Live Search now displays ad data with CPP creatives for easy comparison.
    
    Improved:
    - Updated default intervals for ads:
      - all sections - 30 days
      - tracking - 7 days
    
    Fixed:
    - Fixed adding competitor apps from tracking.
    - Improved adding keywords to tracking.
  6. v4.22.3412iOS
    Fixed "App Clash" app loading when syncing by selected app
  7. v4.21.3412iOS
    Features:
    - Added the Viktor Seraleev index template
    
    Improved:
    - Improved submission review workflow
    - Improved pricing templates
    - Improved Ads by adding support for loading time periods
    
    Fixes:
    - Fixed email and password input issues
    - Fixed subscription localizations
    - Fixed in-app purchase localizations
  8. v4.20.3412iOS
    Features:
     - Keyword Explorer: added support for keywords separated by commas.
    
    Improved:
     - Improved dropdown UX: now shows word count.
     - Review prompts: sync is now scoped by app.
    
    Fixes:
     - Filtering by color tags.
     - VAT recalculation for prices.
     - Pricing: added sorting and filtering.
     - Explorer: filter after repeating search.
  9. v4.19.3389iOS
    Features:
    - Implemented unique token preservation and merging for Chinese keywords in FieldValidator
    - Added search in Event Explorer
    Improved:
    - Improved table performance and fixed a memory leak
    - Updated media upload with new supported sizes
    Fixes:
    - Fixed project editing
    - Fixed timeline name and subtitle
    - Fixed color tags synchronization
    - Fixed creation flow for the first Custom Product Page (CPP) and A/B test
    - Fixed localization for Subscriptions and In-App Purchases
    - Fixed App Competitors
  10. v4.18.3387iOS
    - Fixed: availability territories in Subscriptions editor.
    - Improved loading app cards
    - Clean cache
    - Fixed: Export to csv in Pricing editor
    
    Other small fixes and improvements
  11. v4.17.3385iOS
    In-App Purchases:
    - Localization - manage consumables, non‑consumables, and subscriptions directly in ASO.dev.
    - Pricing - set in‑app purchase prices across regions and currencies.
    In-App Subscriptions:
    - Territories availability management.
    - Subscription promo image upload.
    ASO Locales Switcher for web for App Store web-version.
    Improved sync for color tags and keywords.
    Fixed: Reorder screenshots in the Editor.
    Network layer performance and stability.
    Handling of Apple Store Connect rate limits (429): smarter retries and clearer error messages.
  12. v4.16.3385iOS
    Improved:
    Faster media uploads to App Store Connect.
    More reliable metadata saves to App Store Connect with clearer error handling and recovery.
    Subscription editing and localization - easier to manage and safer to publish.
    App Info video export - save videos as .mp4.
    App Events editor polish: edit flow improvements, better error catching, translations, and JSON import/export.
    “By Date” tables: added country filtering.
    Faster translation when creating a new locale in Editor.
    Better timeout handling for proxy-based network requests.
    Images previews
    
    Fixed:
    Mobile menu layout and interactions on small screens.
    Pinned columns now persist correctly in tables.
    Age Rating Editor usability issues on mobile devices.
    Favorite/unfavorite keyword filtering in tables now works correctly.
  13. v4.15.3383iOS
    - Improved: App Info UI page
    - Fixed: Import folder images
    - Fixed: Color tags sync
    - Another small fixes and improvements
  14. v4.14.3383iOS
    Fix: onboarding crash
    Fix: add device
  15. v4.13.3801iOS
    - Color tags for keywords and apps are now synced between different team members or between devices.
    - Out of rank keywords in Keywords: Ranking are now shown with a red  icon.
    - Screenshot duplication now works when screenshots exist for another device type in:
     * Screenshots
     * Custom Product Pages (CPP)
     * A/B Tests (PPO).
    - Fixed display issue in Subscriptions where selected groups were not shown correctly.
  16. v4.12.3357iOS
    Changelog: Track any app updates in App Store without an API key.
    Beta-testers Management: Mass delete all TestFlight beta testers for app transfer or cleanup.
    Keyword Ranking, Keyword Tracking, Keyword Overview: Highlighted keyword matches in results.
    App search: Highlighted keyword matches in results.
    Improved 2 level sidebar menu. Added ability to hide and reorder sections and menu items.
    Keyword Tracking: Positions refresh every 4 hours (schedule).
    Metadata Editor:
    - Import metadata from Fastlane improved.
    - Auto-replace disallowed Unicode characters in metadata.
  17. v4.11.3356iOS
    - Added new name length limits for localization in Subscriptions.
    -	Fixed price saving issues in Subscriptions.
    -	Fixed creation of new Custom Product Pages (CPP).
    -	Other stability and performance improvements.
  18. v4.9.3356iOS
    - Monthly Search Term Rank Report Apple Ads’ new report is now available in ASO.dev
    - Custom Product Pages (CPP):
    * Added support for search keywords (tags).
    - Rating history charts now open when clicking on a rating value.
    - Metadata Editor:
    * Added support for app tags.
    * Added a new Age Rating Editor.
    * Links in metadata are no longer translated.
    * Keyword recommendations are now separated by selected apps.
    - Bulk Editor:
    * Keyword translations now automatically trim spaces after commas.
    - Event Editor:
    * Added support for uploading screenshots with transparency (alpha channel).
    - General Improvements:
    * Improved stability of local API-key storage.
    * Side menu now remembers its width more reliably.
    * All network requests are now automatically retried when using a proxy.
  19. v4.8.3354iOS
    Subscription Pricing Editor:
    - Updated price reference directories in the subscription pricing editor (BigMac Index, Purchasing Power Parity)
    - Added new references – Starbucks index, iPhone cost, and Numbeo cost of living
    
    Mass Screenshot Uploader:
    - Now supports uploading screenshots with transparency (alpha channel).
    - Automatically trims up to 2 extra pixels from screenshots exported from design tools (Figma, Sketch, etc.) to comply with Apple guidelines.
    
    Metadata Editor:
    - Deleting localizations
    - If there are validation errors in several localizations in the editor, the rest can be saved and you can return to fix the errors later
    - Fixed import/export of zip archive
    
    Phone preview:
    - You can switch between search and viewing modes.
    - Made it closer to the new iOS 26 version
    - Viewing screenshots for right-to-left localizations (Hebrew and Arabic)
    
    App Info: fixed screenshot order for right-to-left localizations (Hebrew and Arabic)
    Fixed an issue with the Marketing membership when working without a selected app.
  20. v4.7.3354iOS
    Bug fixes. Improvements
  21. v4.7.3353iOS
    In this update, we focused on bug fixes, navigation improvements, and interface enhancements to make working with projects, apps, and keywords even smoother.
    
    Projects:
    • Choose where to save keywords, keyword tags, and competitors: at the project or app level.
    
    Metadata Editor:
    • Build selection now shows app icons.
    • You can create a new version right away without switching to the Editor.
    • Fixed disappearing Keyword Recommendations when editing metadata
    • Fixed errors when adding/removing keyword chips.
    • Brought back the button to hide validation messages.
    • Editing options are blocked for already published versions.
    
    Keyword Chips:
    • Configure what’s displayed: popularity, difficulty, app count, and more.
    • Move keyword parameters to a new line for easier reading.
    • Missing data now shows an icon with a tooltip.
    • Suggestions and Guided Search dialogs now highlight the current section and word.
    
    Mobile Device Preview
    • New mode switch: choose between search results in search or app details.
    
    In-App Events
    • In-App Events now load dynamically (50+).
    • Added search by name or link.
    • Added quick links to the holiday calendar and Figma templates.
    
    Subscription Editor:
    •  Notes and screenshots for the Apple Review Team can now be edited.
    •  Upload images for subscriptions.
    •  Save all changes with one click using the global Save button.
    • Fixed Excel export for certain date formats.
    
    Pricing Editor:
    • Price points are loaded only when editing, making price lists easier to browse.
    
    Tables (Keywords, Competitors, etc.):
    • Improved app icons in tables:
    -  Add-to-competitors icon is shown directly on the app card.
    - Competitors and the selected app are highlighted, others dimmed.
    - Hover to highlight an app, click to view details.
    • Fixed table styles, headers, and empty values.
    • Filtering by app ID now supports multiple application IDs (comma-separated).
    
    Custom Product Pages (CPP):
    • Clear error message shown when submitting with missing required assets (e.g., iPad screenshots).
    
    Reviews:
    • Tap a rating in the overall breakdown to filter reviews by that rating.
    
    Navigation & UI:
    • Improved scroll behavior.
    •  Chart zooming now scales only the time axis.
    • Clicking the logo in a project opens the app selector for faster navigation.
    •  Modals now close when clicking outside.
    • Sidebar menu behavior improved (auto-expand, fixed width issues).
    • The selected app is now shown in the second-level menu list.
    • “Back” button works as expected.
    • Saving apps in a project no longer opens the editor.
    • Fixed app freeze when opening App Info.
    
    Keyword Charts:
    • Tap on “Total” to toggle all positions at once.
    • Chart order updated: popularity first, then date; filters moved above the chart.
    
    Other Fixes:
    • Added helpful tooltips across the app.
    • Fixed export/import icons.
    • Fixed issues with Chinese (zh) localization.
    • Fixed screen positioning after restart.
    • Fixed startup freeze affecting some users.
  22. v4.6.3351iOS
    + New design for login, onboarding, and app launch screen.
    + Updated Side Menu.
    + Improved saving of window position and size.
    + Support for new GPT and Claude models.
    + Migrated DNS to Google Cloud for greater stability.
    + Added an API mirror on another domain to handle DNS provider blocking.
    + Improved Product Page Optimization (PPO).
    + Enhanced media management in bulk screenshot upload, Custom Product Pages (CPP), and A/B tests (PPO):.
    + Bulk deletion of media files with errors or stuck in “Processing”.
    + Automatic retry of screenshot uploads if Apple processing fails.
    + Improved rendering of video poster frames on Windows 10.
    + Added support for video uploads in In-App Events.
    + Improved fullscreen image preview.
    + Fixed keyword chart time-range switching.
    + Fixed keyword deletion from chips via menu.
  23. v4.4.3328iOS
    + Added A/B tests for Product Page Optimization (Product Page Optimization (PPO))
    + Introduced a new section: Keywords: Explorer with the ability to view keyword information across multiple countries
    + Added support for working with a project without selecting an application
    + Metadata Editor – fixed handling of zip archives during metadata import and export
    + Improved chart performance
    + Displayed the number of competitors in Keyword Tracking
    + Updated interface for the Subscription Editor
    + Enhanced media file management in the Screenshot Editor and Custom Product Pages (CPP):
    + Delete a single media file from all localizations
    + Improved video frame selection
    + In App Info, added the ability to download all screenshots and videos at once
    + Improved full-screen screenshot viewing and added navigation between files using arrow keys
    + Improved handling of certificates and profiles
    + Fixed the filter for unanswered reviews in the Reviews Editor
    + The In-App Events Editor is now available for the Console plan
    + Interface, user experience, and performance improvements
    
    P.S.: Many more improvements and fixes not listed here.
  24. v4.3.3325iOS
    + Improved video preview in Mass Screenshot Uploader and Custom Product Pages (CPP).
    + Added token limit indicator when working with a project via API key.
    + Added a chart of ranked keywords distribution by country in ASO Check.
    + Improved subscription price calculation in Pricing Editor for filtered data.
    + Interface improvements and bug fixes.
  25. v4.2.3325iOS
    – Fixed an issue where keyword splits were displayed incorrectly
    – Minor UX enhancements

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ASO.dev for AppStore Connect, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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