Device Protection+ is a utility app for Assurant insurance plan holders that provides cloud storage, cybersecurity, and live tech support on iOS.
The App DNA
What makes this app unique?
The app serves as a digital touchpoint to justify recurring insurance premiums by providing immediate access to support and security tools.
For Mobile device owners who hold insurance or protection plans and require integrated support and security tools.
What does it look like?
Key features
Blocks malware and phishing links via Avast integration to validate protection plan utility.
Provides direct access to tech pros via chat or screen share to justify recurring plan costs.
Syncs personal content to allotted storage to increase user dependency.
How much does it cost?
The app functions as a companion tool for existing protection plans with no direct purchase price listed.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app currently operates on a maintenance cadence, with only one release shipped in the last 45 days. Development is focused exclusively on minor stability and interface refinements rather than new feature expansion. There is no evidence of live operations or significant content updates in the recent history. The current release pattern suggests a focus on long-term stability over active feature development.
Who built it?
Assurant, Incorporated
4 apps tracked · Utilities
Vehicle Care by Assurant
Xfinity Mobile Care
DIRECTV TECH PROTECTUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Device Protection+
How's the Utilities market?
Device Protection+ operates as a closed-loop utility for Assurant policyholders, with a 4.13 rating across 60 total reviews. The maintenance-only update cadence suggests the app is positioned as a static benefit rather than a competitive consumer product.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Device Protection+
Where is it heading?
The market for device protection utilities is consolidating around apps that offer proactive, AI-driven health monitoring. Device Protection+ remains in a maintenance-only state, which keeps the app functional but prevents it from becoming a daily-active habit for policyholders.
- The 45-day maintenance cadence confirms the app is in a stable, low-investment state, limiting its ability to compete with standalone security tools.
The SWOT
- Avast-powered cybersecurity provides a tangible security barrier
- Proactive device-health alerts could increase daily utility
Next best moves
Ship proactive device-health alerts because the current reactive support model limits daily utility → increase retention
The counter-intuitive read
The app's lack of updates is a feature, not a bug…
Read the full takeSince the last report: Assurant branding is now explicitly integrated into the app's identity, and the strategic focus has shifted from static self-help content to proactive device-health monitoring to address low engagement.
Bottom line
Device Protection+ functions as a static retention asset for Assurant, but the maintenance-only cadence risks the app becoming irrelevant to the user base. Shifting toward proactive device-health alerts would unlock daily utility and justify the recurring insurance premium.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Device Protection+ free to download?
Does Device Protection+ provide real-time security?
Can I use Device Protection+ without an insurance plan?
Sources
- [1] App Store, source
Report last updated