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distrACT

distrACT

By Expert Self Care

distrACT is a free, text-based health information app for individuals managing self-harm or suicidal ideation, available on iOS and Android.

The App DNA

What makes this app unique?

The app removes the cognitive friction of searching for verified, clinical-grade self-help resources during moments of acute emotional distress.

For Individuals experiencing self-harm or suicidal thoughts, and their support networks.

What does it look like?

Key features

Self-Help Resource Librarystandard

Curated text-based guides for identifying needs and managing self-harm urges.

Calm Zoneedge

Multimedia collection including art, books, and music for emotional regulation.

PIF Tick Certificationedge

Quality mark for reliable health information that builds institutional trust.

How much does it cost?

freeFully free access

The app operates as a free public health resource with no monetization or paid tiers.

Velocity

Maintenance developmentnew contentopaqueShow more...

The app maintains a maintenance-level cadence, shipping approximately 0.03 releases per week based on the last 42 days of activity. Development is currently limited to minor content updates rather than significant feature expansion or live-service events. The release history shows a stable but infrequent update pattern, with no major functional changes identified in the recent window. The publisher relies on generic release notes, providing little transparency into the specific nature of these content drops.

See all version history

Who built it?

Expert Self Care

6 apps tracked · Health & Fitness

HeliOffshore WellbeingHeliOffshore WellbeingFit FarmersFit FarmersStudent Health AppStudent Health AppStudent Health and WellbeingStudent Health and WellbeingInternational Student App (UK)International Student App (UK)
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User Sentiment

What do users think recently?

Review voice lately leans mixed. Users appreciate bite-sized information resources provide helpful guidance for users seeking immediate support during difficult emotional moments and practical wound care instructions offer tangible assistance for users managing physical symptoms of self-harm.

How are ratings & reviews evolving?

App Store
3.00 · 2
Google Play
0.00 · 0

What users say, by theme

What Users Love
  • Bite-sized information resources provide helpful guidance for users seeking immediate support during difficult emotional moments
  • Practical wound care instructions offer tangible assistance for users managing physical symptoms of self-harm
What Frustrates Users
  • Broken external links to support services prevent users from accessing critical help when they need it
+ 2 more themes
What Users Want 1 request inside

18 of 18 recent reviews analyzed · moderate confidence · Mixed overall

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Unlock 2 more frustration themes and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for distrACT

How's the Health & Fitness market?

distrACT occupies a niche, non-commercial position in the Health & Fitness category, anchored by its clinical co-creation and PIF Tick certification. The lack of monetization reflects its status as a public health resource rather than a commercial competitor.

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The rivals identified

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The Analyst's Read

Key takeaways for distrACT

Where is it heading?

The app's maintenance-only cadence leaves it vulnerable to technical regressions that directly compromise its core mission. Without a shift to active maintenance, the accumulation of broken links and UI blockers will continue to degrade the user experience and trust.

  • Broken crisis support links prevent access to help, which erodes the app's primary value as a safety-critical health tool.
  • UI layout regressions on specific devices block the onboarding funnel, preventing new users from accessing the app's resources.

The SWOT

Core Strengths
  • PIF Tick certification establishes institutional trust
  • Co-creation with UK health professionals ensures content accuracy
Critical Frictions 3 weaknesses inside
Growth Levers
  • Adding personal journaling would address top user request
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Maintain

Audit and repair all external crisis support links because they are non-functional and block critical help -> restore user trust

+ 1 more prioritized move

The counter-intuitive read

The app's lack of monetization is its primary barrier to growth…

Read the full take

Since the last report: The app's competitive positioning shifted toward a non-commercial public health identity, while technical regressions regarding onboarding and crisis support links remain unaddressed.

Bottom line

Fixing the broken crisis support links and the account deletion flow is the priority, as these failures directly undermine the core value proposition of a safety-critical health tool.

Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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Sources

  1. [1] App Store listing

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by distrACT, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app's competitive positioning shifted toward a non-commercial public health identity, while technical regressions regarding onboarding and crisis support links remain unaddressed.

shifted

Non-commercial positioning

shifted

UI regression threat

added

Co-creation strength

Cite this report

Marlvel.ai. “distrACT Intelligence Report.” Updated Aug 25, 2026. https://marlvel.ai/apps/distract

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