Report updated Apr 23, 2026

Overview · Full Intel report in progress

DIY Makeup is an established games app that is free with in-app purchases. With a 4.2/5 rating from 151.2K reviews, it shows polarized user reception.

What is DIY Makeup?

DIY Makeup is a creative simulation game by TabTale LTD that allows users to act as a makeup stylist in a virtual salon. Players mix kitchen ingredients to create custom cosmetics, including lipstick, face masks, and blush, while also performing eye art and makeup applications.

Current Momentum

v1.9 · 6mo ago

Maintenance

Last updated 189d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Cosmetic CraftingStandard

Users blend virtual kitchen ingredients like crayons and coconut oil to create custom lipstick shades and face masks.

Makeup ApplicationStandard

Players can apply various products including mascara, blush, and intricate eye art designs.

Stylist SimulationStandard

The app provides a dollhouse-style environment for users to experiment with different beauty looks and styles.

How much does it cost?

Freemium

Who Built It?

TabTale LTD app icon 1
TabTale LTD app icon 2
TabTale LTD app icon 3
TabTale LTD app icon 4

Providing parents and caregivers with creative role-play and lifestyle simulation games for children.

Portfolio

13

Apps

Free 11Paid 1
Games50%
Books33%
Education8%

What other apps does TabTale make?

Crazy Camping Day

Crazy Camping Day

Games
Science Girl Super Star

Science Girl Super Star

Games
Crazy Santa #$@&%*!

Crazy Santa #$@&%*!

Games
Dream Diary: My Life & Stories

Dream Diary: My Life & Stories

Games
Love Story in Paris

Love Story in Paris

Games
Peter Pan Adventure Book

Peter Pan Adventure Book

Books

Explore the full TabTale report

Portfolio breakdown, audience, momentum, and every app published by TabTale.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for DIY Makeup?

How's The Games Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for DIY Makeup

Key Takeaways

While the app offers engaging creative mechanics, user feedback highlights technical stability issues and concerns regarding ad frequency.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by DIY Makeup, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “DIY Makeup Intelligence Report.” Updated Apr 23, 2026. https://marlvel.ai/apps/diy-makeup

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