DJ it! positions itself as a mobile 'mixing master class,' targeting absolute beginners through a unique Integrated Educational Suite featuring quizzes and tutorials. While it provides a functional virtual DJ setup, its market stance is defined by its role as an onboarding tool for the DJing world rather than a professional performance platform. It currently operates on a high-frequency subscription model, prioritizing short-term monetization of new learners.
Product velocity
Maintenance
Daily rank 🇺🇸
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Music
Sentiment
4.4
13k reviews
Nemesis
edjing Mix - Music DJ app
The App DNA
What makes this app unique?
For Aspiring DJs and absolute beginners who require structured guidance and a low-barrier entry to music mixing.
What does it look like?
Key features
Quizzes, glossary, and tutorials for beginner DJ techniques.
Virtual decks with faders, pitch sliders, and 3-band EQ.
BPM-synced effects including Delay, Reverb, and Bit Crusher.
How much does it cost?
The app uses a high-frequency $7.90/week tier, which is aggressive for the category. This suggests a strategy of high-volume user acquisition and rapid conversion, likely resulting in high churn after the initial learning phase.
Velocity
Maintenance developmentperformanceShow more...
Development is strictly limited to maintenance, with all analyzed versions focusing exclusively on performance, stability, and bug fixes. There has been no evidence of new feature releases or significant content updates since at least September 2024. The cadence is irregular, with gaps between updates ranging from three to over twelve months, indicating a lack of active feature development.
Who built it?
Gismart
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What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate core dj functionality, but report aggressive monetization and pricing.
How are ratings & reviews evolving?
What users say, by theme
- Core DJ Functionality
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for DJ it! Virtual Music Mixer app
How's the Music market?
The rivals identified
By MWM
This is the most direct rival, offering a near-identical feature set and a high-frequency subscription model that mirrors this app's business strategy.
- Deep integration with music streaming services like TIDAL, SoundCloud Go+, and Beatport
- Native compatibility with physical hardware including the Mixfader and specialized timecoded vinyl
- More advanced audio engine with lower latency and professional-grade scratching physics
djay - DJ App & AI MixerContender
Cross DJ Pro - Mix & RemixContender
YouDJ Mixer - Easy DJ appContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for DJ it! Virtual Music Mixer app
Where is it heading?
- User sentiment is 'Frustrated' with a declining trend due to aggressive paywalls.
- Recent updates (March 2026) are limited to 'performance and stability,' suggesting a lack of active feature investment.
- Rising threat from AI-automated mixing (Mixonset) challenges the core value of 'learning to mix' manually.
The SWOT
- Unique structured educational content (quizzes/glossary)
- High beginner accessibility and clean UI
- Strong category visibility for 'learn to DJ' keywords
- Integration of AI stem separation to enhance learning tools
- Partnerships with streaming platforms (TIDAL/SoundCloud)
- Gamified certification for completed tutorials
Next best moves
Reduce ad frequency during the first 10 minutes of use.
+ 2 more prioritized movesFeature gaps
Music streaming integration (available in edjing Mix and djay) +3
Since the last report: The app has pivoted to an aggressive subscription-based educational model, resulting in a significant decline in user sentiment due to monetization friction and ad frequency.
Bottom line
DJ it! successfully captures the 'Day Zero' beginner through its educational niche, but it is currently burning user trust with an aggressive monetization strategy that outpaces its technical value. If I were the PM, I would prioritize streaming integration to match edjing Mix and dial back ad frequency to protect the app's only real differentiator: the learning experience.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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