Do It Now is a gamified productivity app that converts daily tasks into an RPG experience, allowing users to level up a virtual avatar's skills and characteristics. It targets gamers and productivity enthusiasts who struggle with traditional to-do lists. While it offers deep task customization and analytics, it is currently a new entrant with a critical 1.0-star rating and no recent update activity since its October 2024 launch.
Product velocity
Dormant
Daily rank 🇺🇸
—
Productivity
Sentiment
1.2
6 reviews
Nemesis
LifeUp: Gamify Tasks & Habits
The App DNA
What makes this app unique?
For Productivity enthusiasts and gamers who struggle with motivation and want to turn their daily to-do lists into an engaging RPG-style self-improvement journey.
Key features
Tracks skills, characteristics, and experience points (XP) for a virtual avatar based on real-life task completion.
Supports custom repetitions, subtasks, difficulty/importance levels, and auto-fail/skip logic.
Visualizes progress through charts and dashboards tracking success, gold, and experience.
Allows users to convert any task into a recurring habit with RPG-style progression.
How much does it cost?
The app is currently free with no IAPs, suggesting a potential hobbyist project or an early-stage user acquisition play without a clear monetization path.
Velocity
Dormant developmentUX improvementsinternationalizationShow more...
The app has not received a major feature update in over 18 months, with the last recorded activity being a minor patch in October 2024. Given the lack of development activity for well over a year, the app is classified as being in a zombie state. Development appears to have ceased entirely, as there have been no subsequent releases to address new platform requirements or feature requests.
Who built it?
Vanessa Calatayud Gomis
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Impostor! - Juega con amigosUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Do It Now - RPG To Do List
How's the Productivity market?
The rivals identified
By LifeUp Team
A highly customizable RPG productivity tool that mirrors the 'virtual self' and attribute-tracking features of Do It Now.
- Extensive shop system where users can spend earned gold on custom rewards
- More complex attribute system allowing for deeper character builds
- Support for team-based tasks and community challenges
Unlock the deeper market read.
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Key takeaways for Do It Now - RPG To Do List
Where is it heading?
- Unanimous 1.0-star rating (5/5 ratings) indicates severe user dissatisfaction or technical failure.
- No updates since Oct 5, 2024 — suggests the project may be in maintenance mode or abandoned shortly after launch.
The SWOT
- Deep RPG attribute tracking (skills/characteristics)
- Flexible task logic including auto-fail/skip
- Built-in analytics and success charts
- Implementation of a reward shop for earned gold
- Social/Guild features to mirror Habitica's success
- Integration of focus timers (Pomodoro)
Next best moves
Conduct a technical and UX audit to address the 1.0-star rating.
+ 2 more prioritized movesFeature gaps
Reward Shop (available in LifeUp) +3
Bottom line
Do It Now offers a granular RPG-productivity framework but is currently failing at the execution level, evidenced by its 1.0-star rating. If I were the PM, I would prioritize fixing the technical stability and then immediately implement a 'Gold' sink (Shop) to complete the gamification loop, as the current version lacks the retention mechanics found in LifeUp or Habitica.
Unlock 3 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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