Draw_On_Video is a productivity utility for iOS that enables users to draw over web-hosted video content using touch or Apple Pencil input.
The App DNA
What makes this app unique?
Users open Draw_On_Video to annotate specific frames in web-hosted videos, but the inability to save these outputs to the camera roll forces a manual, high-friction workflow.
For Users requiring visual annotation tools for video content on iPad or iPhone.
What does it look like?
Key features
Draw directly over video playback using Apple Pencil or finger input
Playback and annotation of web-hosted videos including YouTube
How much does it cost?
The app is currently offered as a free utility without explicit in-app purchase or subscription tiers mentioned in the metadata.
Velocity
Maintenance developmentopaqueUX improvementsShow more...
The app maintains a maintenance-level cadence, shipping only two updates over the observed window. The latest release and its predecessor contain no feature-related information, focusing instead on minor adjustments like screenshot updates. Development appears focused on basic store maintenance rather than active feature expansion or live operations. The current pace of approximately one update every three weeks suggests a stable but low-intensity development cycle.
Who built it?
Seung-Un Ham
6 apps tracked · Productivity
Expiration_Date
Simple_Clock
AI Usage
DisconnectNoti
Simple_TextEditUser Sentiment
What do users think recently?
Review voice lately leans upset.
How are ratings & reviews evolving?
What users say, by theme
- Users report the inability to export drawings to the camera roll, forcing reliance on text or file formats
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Draw_On_Video
How's the Productivity market?
Draw_On_Video occupies a narrow utility niche in the Productivity category, currently holding a 3.16-star rating across 32 total platform ratings. The lack of recent functional updates relative to the 2020 release date signals a maintenance-only posture.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Draw_On_Video
Where is it heading?
The market for mobile video annotation is increasingly dominated by native OS features, leaving Draw_On_Video exposed. Without functional expansion to local media or improved export workflows, the app will likely remain a low-engagement utility with limited growth potential.
- The lack of functional updates for local media support limits the app's utility to web-only workflows, which constrains the total addressable user base.
- Persistent complaints regarding the inability to save creative output to the camera roll erode user trust and drive negative sentiment in the store listing.
The SWOT
- Direct Apple Pencil integration for video markup
Next best moves
Ship camera roll export support because it is the top-cited user complaint → reduce negative sentiment
The counter-intuitive read
The app's lack of local media support is a strategic liability…
Read the full takeBottom line
Draw_On_Video remains a niche utility that fails to meet basic user expectations for media export, which limits its retention potential. Addressing the camera roll export gap would unlock the primary frustration driving negative sentiment.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Can I use Draw_On_Video to annotate my own videos?
Is it possible to save my drawings to my photo gallery?
Is Draw_On_Video free to use?
Sources
- [1] App Store, source
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