E*TRADE: Invest. Trade. Save. vs its rivals

Side-by-side comparison against E*TRADE: Invest. Trade. Save.'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperE*TRADE SecuritiesThe Charles Schwab CorporationWebull Technologies Pte. Ltd.Robinhood Markets, Inc.Acorns Grow IncorporatedJPMorgan Chase & Co.
CategoryFinanceFinanceFinanceFinanceFinanceFinance
PlatformiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.7 / 54.8 / 54.8 / 54.3 / 54.7 / 54.8 / 5
Ratings Count380,9001,150,0137,6514,780,525950,2279,115,260
PriceFreeFreeFreeFreeFreeFree
Release DateApr 22, 2009Dec 14, 2010Apr 9, 2024Dec 11, 2014Aug 26, 2014Dec 15, 2008
Last UpdatedMay 9, 2026Apr 30, 2026May 12, 2026Jun 29, 2026May 4, 2026Apr 28, 2026
Sentiment & Reviews
Sentimentterribleterrible--mixedmixed
Score20/10025/100--45/10055/100
Praises
  • The core trading interface provides a functional experience for long-term investors who prefer desktop-like navigation
  • Helpful customer service representatives provide effective guidance for new investors navigating the platform
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  • Automated round-up investing provides a painless way for beginners to build long-term savings habits
  • Convenient mobile banking features allow users to manage accounts and transfer funds without visiting physical branches
Complaints
  • Biometric authentication frequently disables itself and incorrectly triggers password prompts after the latest update
  • Persistent application instability and infinite loading loops prevent users from accessing accounts or executing trades
  • Persistent login failures and authentication loops block access to accounts following recent updates
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  • Subscription billing continues after account closure attempts, leading to accusations of predatory financial practices
  • Security software incorrectly flags non-rooted devices as having malware or root access, blocking critical banking functions
Requests
  • Modernize authentication protocols by replacing legacy security apps with standard industry-recognized authenticator tools
  • Integration of realized gains and loss reporting directly within the mobile interface
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  • Visual separation between checking and investment balances to help users maintain a set-and-forget mindset
  • Dark mode interface support to improve usability and reduce eye strain during late-night banking sessions
Strategic Intel
Strengths
  • Integrated banking-brokerage accounts increase user switching costs
  • Bloomberg TV streaming keeps users active during market hours
  • Integrated banking-brokerage bundle creates high switching costs
  • thinkorswim tools provide professional-grade differentiation
  • Zero-commission model sustains organic install velocity
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  • Intuitive mobile-first UX lowers entry barriers for novice retail investors
  • Robinhood Gold subscription gates high-yield interest to drive recurring revenue
  • Round-Ups mechanism creates daily retention
  • Acorns Early accounts increase household switching costs
  • Automated ETF portfolios simplify entry for novices
  • Integrated J.P. Morgan Wealth Management funnel
  • High-utility Zelle and QuickDeposit retention loops
  • Proactive fraud detection alerts
Weaknesses
  • Biometric authentication failures force manual login
  • Inflexible account management requires phone support
  • 0.7★ Android-iOS rating gap
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Authentication loops block core trading access
  • Missing tax-lot reporting reduces utility for power users
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  • Lack of institutional-grade retirement planning tools compared to Fidelity
  • Limited asset class support for long-term diversified portfolios
  • Recurring billing issues post-cancellation
  • Account locking and verification loops
  • $12/month Gold tier price above category median
  • False-positive malware detection on non-rooted devices
  • Password leakage in keyboard previews
  • High-friction account lockout resolution
Pricingfreemiumfreefreefreemiumsubscriptionfree
MomentumActiveSteady-IntenseActiveActive
Update Cadence5 versions, ~11d avg5 versions, 3 majors/6mo, ~22d avg-5 versions, ~1d avg5 versions, ~7d avg5 versions, ~5d avg

Compare E*TRADE: Invest. Trade. Save. head-to-head

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AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by E*TRADE: Invest. Trade. Save., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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