Easy Bend is a conduit bending calculator for electricians that automates mark locations for offsets, saddles, and 90s on iOS.
The App DNA
What makes this app unique?
Electricians use Easy Bend to eliminate manual math and prevent wasted conduit, as the app detects impossible bends before the pipe is cut.
For Electricians and apprentices requiring accurate, field-ready conduit bending calculations.
What does it look like?
Key features
Detects impossible or risky bends to prevent material waste.
Visualizes multiple bends on a single stick of conduit.
Calculates mark locations for offsets, saddles, and 90s using real bender specs.
How much does it cost?
The one-time purchase model gates advanced professional utility while maintaining a low-friction entry point for apprentices.
Velocity
Active developmentUX improvementsinternationalizationShow more...
The app is currently in an active development phase, shipping two releases within the last nine days. This cadence reflects a focus on both functional refinement and accessibility, as evidenced by the recent addition of internationalization support. Development is currently centered on improving core utility and user guidance through visual aids. The trend is stable, with the developer actively iterating on the tool's primary conduit-bending calculations.
Who built it?
Mosaic Minds Studio
2 apps tracked · Utilities
Easy Concrete Calculator ProUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Easy Bend: Conduit Bending
How's the Utilities market?
Easy Bend operates in the utilities category with a 4.2-star rating from five reviews. The current release cadence of two updates in nine days suggests a focus on rapid feature iteration to establish a foothold in the professional trade market.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Easy Bend: Conduit Bending
Where is it heading?
The conduit-bending utility market is consolidating around tools that offer both precision and material-waste prevention. Easy Bend's active release cadence positions it to capture apprentice users, but the PM must address the revenue-cap inherent in the one-time purchase model to ensure long-term viability.
- The latest release (v1.8) added visual explanations and improved accuracy, signaling active product investment rather than maintenance-mode stagnation.
- The current one-time purchase model provides low-friction entry for apprentices, but may struggle to fund the R&D required for professional-grade layout tools.
The SWOT
- Smart warnings prevent material waste by catching impossible bend geometry
- Real bender spec support ensures calculations match physical tool performance
- Cloud-sync for custom bender profiles would increase switching costs for journeymen
Next best moves
Ship cloud-sync for custom bender profiles because it increases switching costs for journeymen → improve long-term retention
The counter-intuitive read
The one-time purchase model is a retention risk: without a subscription…
Read the full takeSince the last report: The product strategy has shifted from internationalization toward professional retention, specifically targeting data portability via cloud-sync for custom bender profiles.
Bottom line
Easy Bend provides high utility for apprentices through its free offset calculator, but the one-time purchase model limits the revenue available for sustained feature development. Focusing on professional-grade profile portability would increase the value of the Pro tier for journeymen.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Easy Bend suitable for professional electricians?
What is the difference between the free and Pro versions?
Does Easy Bend work without an internet connection?
Sources
- [1] App Store, source
Report last updated