Easy Stash is a craft inventory and project management tool for hobbyists and professionals on iOS.
The App DNA
What makes this app unique?
The app removes the cognitive load of tracking physical craft supplies by linking inventory directly to active DIY and scrapbook projects.
For Hobbyists and professional crafters who need to organize, track, and plan their physical supply collections.
What does it look like?
Key features
Tracks individual craft and scrapbook supplies with custom notes and photos, increasing the cost of switching to a competing inventory tool.
Associates specific inventory items with DIY or scrapbook projects, reinforcing daily usage through project planning.
Enables viewing of wish lists and inventory data without an active internet connection, maintaining session frequency in poor connectivity.
How much does it cost?
The app is listed as free, but users report a mandatory payment gate at launch, which functions as a de facto barrier to entry.
Velocity
Maintenance developmentUX improvementsShow more...
The app maintains a maintenance-level cadence, with only one release shipped in the last 28 days. Development is currently limited to minor UI adjustments rather than new feature sets or content. The release history shows no evidence of live operations or recurring events. Future updates are expected to continue at this slow, stability-focused pace.
Who built it?
Sylvain Huon
9 apps tracked · Utilities
Knitting - Crochet Row Counter
Metronome Watch - BPM Counter
Fine Chromatic Tuner Watch
Word Counter Character Counter
Simple Counter for Watch
interval timer hiit or running
Cross Stitch Pattern Maker
Easy Knitty Row Counter knitUser Sentiment
What do users think recently?
Review voice lately leans upset.
How are ratings & reviews evolving?
What users say, by theme
- Mandatory credit card entry at the start of the experience prevents users from testing the app
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Easy Stash | Craft & Scrapbook
How's the Utilities market?
Easy Stash occupies a narrow niche in the Utilities category, but its 1★ rating across two reviews indicates a failure to convert interest into satisfaction. The lack of a functional free tier prevents the app from establishing a foothold against broader, ad-supported inventory tools.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Easy Stash | Craft & Scrapbook
Where is it heading?
The craft inventory market is consolidating around tools that offer clear value before requiring payment. Easy Stash is currently exposed due to its restrictive onboarding and lack of recent feature investment, which limits its ability to compete for new users and will likely lead to continued low conversion.
- The mandatory payment gate at launch prevents user testing → leads to 1★ reviews → erodes the app's visibility in the Utilities category.
- Maintenance-mode update cadence (no new features in recent patches) → prevents competitive parity → increases churn risk against active rivals.
The SWOT
- Project-linking mechanism creates recurring usage loops for active crafters
- Implementing a feature-limited free tier would lower the barrier to entry
Next best moves
Remove mandatory payment gate at launch because it is the top complaint theme → increase new-user conversion
+ 1 more prioritized moveThe counter-intuitive read
The app's restrictive payment gate is not just a monetization error…
Read the full takeSince the last report: The app remains in a maintenance-level state with no material changes to its feature set, pricing model, or user sentiment. The restrictive onboarding flow and 1-star rating persist as the primary blockers to growth.
Bottom line
The mandatory payment gate invalidates the current acquisition strategy, as it prevents users from verifying the app's utility before purchase. Removing this friction would unlock the potential of the project-linking mechanism to drive retention, which is currently suppressed by the 1★ rating.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Easy Stash free to use?
Can I use Easy Stash to track my scrapbook supplies?
Does Easy Stash work without an internet connection?
What are some alternatives to Easy Stash for craft organization?
Sources
Report last updated