EchoMTG is a reference and inventory management app for Magic: The Gathering collectors, available on iOS.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Reference
Sentiment
4.0
110 reviews
Nemesis
Kikoff - Build Credit Quickly
The App DNA
What makes this app unique?
Users hire EchoMTG to automate the manual labor of tracking card values and collection P&L, replacing spreadsheets with camera-based scanning.
For Serious Magic: The Gathering collectors and traders who require automated inventory management and financial tracking.
What does it look like?
Key features
Identifies Magic: The Gathering cards via camera input with automatic printing and foil detection.
Imports card lists from TCGplayer, Deckbox, Manabox, Moxfield, and Delver Lens formats.
Sends notifications for price spikes or dips on cards within the user's collection.
How much does it cost?
Freemium model gates advanced data history and collection capacity behind paid subscriptions to monetize power users.
Velocity
Maintenance developmentperformanceShow more...
With only one release recorded in the observed data, the app is currently operating at a maintenance cadence. The latest release focused exclusively on resolving a specific scanner loading bug for iOS users. There is no evidence of new feature development or live operations. The development trend is currently stable at a low-frequency maintenance level.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for EchoMTG - TCG Card Pricing
How's the Reference market?
EchoMTG occupies the Reference category with a 3.97 rating across 110 reviews. The app's focus on specialized financial tracking for physical assets distinguishes it from broader financial management tools.
Read the market outlookThe rivals identified
By Kikoff Inc.
Kikoff competes for the same wallet-conscious user base by offering financial management tools that overlap with EchoMTG's goal of tracking asset value and personal net worth.
- Offers integrated credit-building tradelines which provide tangible financial utility beyond simple asset tracking.
- Leverages AI-driven debt negotiation tools to actively improve user financial health, unlike EchoMTG's passive monitoring.
- Maintains massive scale and high user engagement through automated credit reporting and financial coaching features.
Dividend Tracker - DivTrackerContender
PortseidoContender
PrestaCOPContender
Dash Wallet - AI review limitContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for EchoMTG - TCG Card Pricing
Where is it heading?
The MTG collector market is consolidating around platforms that combine inventory with deck-building, leaving EchoMTG's standalone inventory focus vulnerable. If the app does not integrate deck-building, it risks becoming a secondary utility rather than the primary hub for serious players.
- The app maintains a steady update cadence, but lacks new feature expansion to counter the rise of free, community-driven deck-building platforms.
The SWOT
- Camera-based identification functions as a high-friction barrier to entry.
- Automated price alerts drive daily retention loops.
- Untapped B2B distribution through local game store partnerships.
- Expansion into insurance reporting for physical assets.
Next best moves
Integrate deck-building tools because it is the top missing utility for collectors → increase daily retention.
The counter-intuitive read
The app's reliance on a paid tier for history is a strategic error…
Read the full takeFeature gaps
Integrated deck-building (available in Moxfield but missing here) +1
Since the last report: The app shifted its strategic focus from competing with automated financial trackers to addressing retention gaps by integrating community-centric deck-building tools.
Bottom line
EchoMTG secures its position through high-fidelity camera scanning, but the reliance on a gated-history monetization model leaves it exposed to free, community-driven competitors, so the product team should prioritize integrating deck-building tools to increase daily utility and retention.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated