Report updated Apr 18, 2026
EFEKT Video Effects & Filters
For social media creators and influencers looking for high-energy, trendy, and unique video content for platforms like TikTok, Instagram, and Snapchat.
EFEKT Video Effects & Filters is an established photo & video app that is free with in-app purchases. With a 4.6/5 rating from 16.7K reviews, it shows polarized user reception.
What is EFEKT Video Effects & Filters?
Current Momentum
v5.6
- fixed iPhone 15 recording bug
Active Nemesis
VivaVideo - Video Cut & Editor
By Hangzhou Xiaoying Innovation Technology Co.
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Visual effects that react in real-time to sound, music, or voice input
AI-powered segmentation to apply effects specifically to people or backgrounds
Draw directly on the camera screen while shooting, with effects following the drawing in real-time
How much does it cost?
- Free tier with basic editing tools and limited AI access
- Pro tier at $10.50/month (billed annually) for advanced AI tools, premium assets, and bulk editing
Uses a freemium model to drive massive user acquisition, leveraging a 'Pro' subscription to gate advanced AI capabilities and premium content assets.
Who Built It?
PicsArt
Empowering creators with an all-in-one AI-driven design studio. They simplify complex content production for social media and professional use.
Portfolio
13
Apps
What other apps does PicsArt make?
Picsart AI Photo Editor, Video
Picsart Color: Draw & Paint
Picsart GIF & Sticker Maker
Picsart Animator - GIF & Video
PixelArt by Picsart
SketchAI: Drawing to AI Photo
Explore the full PicsArt report
Portfolio breakdown, audience, momentum, and every app published by PicsArt.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for EFEKT Video Effects & Filters?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Rank progression
4 active rankings tracked — 30-day window
The rivals identified
The outtake for EFEKT Video Effects & Filters
Strengths to defend, gaps to attack
Core Strengths
- Strong niche focus on real-time, audio-reactive visual effects.
- Advanced AI capabilities like Human Mode segmentation.
- High user engagement evidenced by a 4.57 rating across 16k+ reviews.
Critical Frictions
- High reliance on specific hardware (Human Mode limited to iPhone Xs+).
- Potentially steep learning curve for casual users due to 60+ parameters.
- Lack of deep community features compared to social-first editors like CapCut.
Growth Levers
- Expansion into more cross-platform social integration.
- Developing more template-based workflows to reduce complexity.
- Capitalizing on the growing demand for AI-generated video assets.
Market Threats
- Market saturation by Bytedance (CapCut).
- Rapid feature cloning by larger, better-funded competitors.
- Shifts in social media trends away from heavy effects toward raw content.
Key Takeaways
EFEKT Video Effects & Filters is an established photo & video app that is free with in-app purchases. With a 4.6/5 rating from 16.7K reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon