Efimob is a travel utility app for electric vehicle owners in Spain and Portugal to locate and pay for charging sessions on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Travel
Sentiment
1.0
1 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Efimob to secure charging access for their vehicles, but the current onboarding flow forces a privacy trade-off that drives immediate abandonment.
For Electric vehicle owners in Spain and Portugal requiring access to public and private charging infrastructure.
What does it look like?
Key features
Search and filter tool to locate specific electric vehicle charging points based on user requirements.
In-app payment processing for electric vehicle charging sessions.
How much does it cost?
The app functions as a utility tool for a broader parking and charging network, with no direct subscription or IAP gates identified.
Velocity
Maintenance developmentShow more...
5 versions in history. Development pace: maintenance.
Who built it?
MAKSU ESPANA, S.L.
4 apps tracked · Travel
User Sentiment
What do users think recently?
Recent user voice shows an upset sentiment.
How are ratings & reviews evolving?
What users say, by theme
- Mandatory registration and collection of national identification numbers during onboarding alienate potential new users
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Efimob
How's the Travel market?
Efimob holds a 1.0-star rating across all platforms, signaling severe friction in the user experience. The lack of recent feature updates over the last 378 days indicates a maintenance-only posture in a competitive travel utility space.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Efimob
Where is it heading?
Users report: The travel utility market is consolidating around frictionless access, making Efimob's current onboarding flow a critical vulnerability. Without a shift toward guest-access, the app will continue to lose potential users to competitors who prioritize speed-to-charge over data harvesting.
- Mandatory ID collection during sign-up drives immediate user churn, which prevents the app from building a stable active user base.
The SWOT
- Integrated payment processing enables direct monetization of charging sessions
- Expansion into broader EV service partnerships could increase utility beyond basic charging
Next best moves
Remove mandatory national ID collection from onboarding because it is the top-cited churn driver → increase new-user conversion
The counter-intuitive read
The app's biggest risk is not feature parity with rivals…
Read the full takeSince the last report: The report transitioned from a high-level utility overview to a focused critique of regional onboarding barriers and poor user sentiment.
Bottom line
Efimob provides essential charging utility, but the aggressive onboarding friction prevents user adoption, so the team must prioritize a guest-checkout flow to reduce the current 1-star sentiment baseline.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated