Report updated Jun 29, 2026

Electrical Formulator is a struggling productivity app that is free with in-app purchases. With a 5.0/5 rating from 1 reviews, it struggles with user retention. Users particularly appreciate educational utility during apprenticeship training provides significant value for students learning electrical and instrumentation concepts, though inaccurate calculation results lead to professional embarrassment and distrust in the reliability of the provided formulas remains a common concern.

What is Electrical Formulator?

Electrical Formulator is a mobile utility for electrical engineering calculations, serving students and professionals on iOS.

Users hire the app to perform field-ready electrical conversions and motor sizing, but the tool fails to deliver the accuracy required for professional trust.

Current Momentum

v6.0 · 10mo ago

Maintenance
  • Rewrote application interface in latest release.
  • Added export capabilities for results.

Active Nemesis

Electrical Calculations

Electrical Calculations

By Egal Net di Ettore Gallina

Other Rivals

Ugly's Electrical References
Voltage Drop Calculator.

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Are The Key Features?

Electrical Calculation LibraryStandard

Access to over 100 professional-grade formulas covering batteries, motors, transformers, and Ohm's law.

Result ManagementStandard

Save, organize, and print calculation results for future reference.

Sharing ToolsStandard

Export calculation results via email or print.

Recent and Favorite FormulasStandard

Highlights most-used and recently accessed formulas for faster navigation.

How much does it cost?

Freemium
  • Free tier limited to twelve calculations
  • Subscription tier for unlimited access

Freemium model uses a hard count-based gate on formulas to drive conversion to a subscription.

What do users think recently?

Low confidence · 15 reviews analyzed

How did the latest release land?

Overall
5.0/ 5
(1)
Current version
5.0/ 5
0.0 vs overall
(1)
Main signal post-update: educational utility during apprenticeship training provides significant value for students learning electrical and instrumentation concepts.

What is the recent mood?

Upset

Recent user voice shows a upset sentiment. Users appreciate educational utility during apprenticeship training provides significant value for students learning electrical and instrumentation concepts, but report inaccurate calculation results lead to professional embarrassment and distrust in the reliability of the provided formulas and technical failures prevent the application from launching or updating correctly on the device after installation.

Limited review volume (15 reviews). Sentiment analysis will deepen as more data lands.

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for Electrical Formulator?

Where is it available?

Localized markets (3)

United StatesSpainMexico

How's The Productivity Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

Electrical Calculations icon

Egal Net di Ettore Gallina

4.5(48.3K)

With over 48,000 reviews and a consistent release cadence, this app dominates the electrical calculation niche by providing a comprehensive, long-standing utility that users rely on for daily professional tasks.

Differentiators

  • Offers a massive library of specialized electrical formulas that covers almost every standard engineering calculation requirement.
  • Maintains a high-frequency update cycle that ensures compliance with evolving international electrical standards and regulations.
  • Provides a mature, battle-tested interface that has been refined over a decade of user feedback loops.

Head to head

The target app must prioritize expanding its formula library to match the breadth of this incumbent while leveraging its superior UI to capture users frustrated by the nemesis's legacy complexity.

Contenders(1)

Ugly's Electrical References icon

Informed Publishing

4.4(1.4K)

This app leverages a highly trusted industry brand name to provide authoritative, code-compliant electrical reference data to professionals.

Differentiators

  • Integrates authoritative, industry-standard reference material directly into the calculation workflow for immediate code compliance verification.
  • Positions itself as a professional-grade tool for licensed electricians rather than a general-purpose utility for hobbyists.

Same space(1)

Voltage Drop Calculator. icon

V PUGAZHENTHI

4.6(411)

This app serves the same productivity category but focuses on a specific, high-utility sub-task rather than a broad suite of tools.

Differentiators

  • Specializes exclusively in voltage drop analysis, providing a more focused and simplified experience for that specific task.
  • Operates as a lightweight utility that avoids the bloat of a comprehensive, multi-tool electrical formulator.

Compare Electrical Formulator against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Electrical Formulator

Strengths to defend, gaps to attack

Core Strengths

  • Automatic calculation saving creates persistent user database
  • Multi-platform utility for field, lab, and classroom

Critical Frictions

  • High-frequency reports of inaccurate calculation outputs
  • 15-review sample size indicates low market penetration
  • Persistent launch failures following the latest update

Growth Levers

  • Implement logical formula categorization to reduce navigation friction
  • Target apprenticeship programs for B2B distribution

Market Threats

  • Established incumbents with deeper formula databases
  • Professional distrust stemming from calculation errors

What are the next best moves?

highPivot

Audit all 100+ formulas because calculation inaccuracy is the top complaint → restore professional trust

Users report inaccurate outputs causing professional embarrassment.

Trade-off: Pause the UI navigation redesign — formula accuracy is the existential risk.

highInvest

Ship stability hotfix because launch failures are the #2 complaint → reduce churn

Users report the app fails to open post-update.

Trade-off: Delay the new export capability rollout — stability is the baseline requirement.

A counter-intuitive read

The app's 5-star rating is a liability, as it masks deep-seated professional distrust that prevents the product from gaining the review velocity needed to compete with incumbents.

Feature Gaps vs Competitors

  • Deep database of niche formulas (available in Electrical Calculations)
  • Code-compliant reference material (available in Ugly's Electrical References)

Key Takeaways

The app is failing to deliver basic calculation reliability, because users report incorrect outputs, so the PM must prioritize a full audit of the formula library to prevent total abandonment.

Where Is It Heading?

Declining

The electrical utility market is consolidating around incumbents that provide high-frequency updates and verified code compliance. Electrical Formulator is currently exposed: the lack of formula accuracy will drive professional users to more reliable alternatives before the next major update cycle.

Calculation inaccuracies lead to professional distrust, which erodes the brand's credibility and limits long-term subscription growth.

Technical launch failures following the latest update increase churn pressure, preventing the app from building a sustainable user base.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Electrical Formulator, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app moved to a freemium monetization model while facing increased scrutiny over calculation reliability and technical stability.

shifted

Monetization Model

declined

User Sentiment

added

Formula Navigation

added

SWOT Analysis

Cite this report

Marlvel.ai. “Electrical Formulator Intelligence Report.” Updated Jun 29, 2026. https://marlvel.ai/apps/electrical-formulator

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