ElevenLabs is an AI-powered text-to-speech and voice cloning app for content creators and enterprise developers.
Product velocity
Active
Daily rank 🇺🇸
#33
Photo & Video · free
Sentiment
4.6
109k reviews
Nemesis
Labs AI Voice Text to Speech
The App DNA
What makes this app unique?
Users hire ElevenLabs to generate high-fidelity, expressive voiceovers for social media content, replacing the need for microphones and manual recording sessions.
For Content creators, influencers, and enterprise developers requiring high-fidelity, multilingual AI audio and conversational agents.
What does it look like?
Key features
Text-to-speech synthesis supporting 70+ languages with nuanced intonation and emotional awareness.
Replica generation of user voices or custom designs from prompts.
Studio-quality music generation from natural language prompts.
How much does it cost?
Freemium model with tiered access to advanced models and API usage, supported by enterprise-grade B2B contracts.
Velocity
Active developmentnew contentUX improvementsperformanceShow more...
The app maintains an active development pace, shipping 5 releases over the past 24 days, averaging approximately 1.4 releases per week. While the Android releases remain opaque with generic stability notes, the latest iOS release demonstrates a clear focus on feature expansion. The development trend is stable, with a mix of minor maintenance patches and occasional feature-driven updates. The team is actively iterating on the core user experience through both platform-specific feature rollouts and general performance improvements.
Who built it?
ElevenLabs
3 apps tracked · Photo & Video
ElevenReader: Read Books Aloud
ElevenMusic by ElevenLabsUser Sentiment
What do users think recently?
The recent review mood reads excited. Users appreciate high-fidelity voice generation provides realistic audio output for content creators and social media users, but report restrictive credit system limits project volume and forces users into unwanted subscription tiers.
How are ratings & reviews evolving?
What users say, by theme
- High-fidelity voice generation provides realistic audio output for content creators and social media users
- Restrictive credit system limits project volume and forces users into unwanted subscription tiers
100 of 198 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ElevenLabs: AI Voice Generator
How's the Photo & Video market?
ElevenLabs holds a #82 Grossing position in the US Photo & Video category. The gap between its high-fidelity output and the restrictive credit-based monetization model signals a risk of churn among high-volume creators.
Read the market outlookThe rivals identified
By Django Lito
Labs AI Voice Text to Speech competes by offering voice generation services for video voiceovers and audiobooks, targeting the same creator audience as ElevenLabs.
- Labs AI Voice Text to Speech provides native export paths to WhatsApp and TikTok for generated audio.
- Labs AI Voice Text to Speech claims support for 32+ languages via the ElevenLabs API integration.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for ElevenLabs: AI Voice Generator
Where is it heading?
The AI audio market is consolidating around bundled creator workflows, leaving standalone tools like ElevenLabs exposed if they do not improve project-management utility. While the current high-fidelity output keeps the app in the top-100 grossing, the lack of workflow flexibility will erode the user base as competitors like InShot and CapCut integrate similar AI capabilities directly into the editing timeline.
- Restrictive credit depletion forces users into unwanted tiers, which accelerates churn pressure as creators seek more flexible alternatives.
- Active feature investment in ElevenMusic and Scribe v2 shows the team is not in maintenance mode, keeping them ahead of standalone rivals.
The SWOT
- High-fidelity voice models drive retention among professional creators
- API-first architecture enables B2B revenue via enterprise integrations
- Multilingual support functions as a distribution barrier for global content
- Expand B2B partnerships into education
- Integrate wearable-device support for on-the-go content creation
Next best moves
Implement time-based credit replenishment because credit depletion is the top churn driver → increase retention.
+ 1 more prioritized moveThe counter-intuitive read
The credit-based monetization model is not just a…
Read the full takeFeature gaps
Integrated timeline editing (available in InShot but missing here) +1
Since the last report: The app expanded its feature set with music generation and templates while intensifying its focus on the competitive threat posed by bundled video editing platforms.
Bottom line
ElevenLabs holds a category lead through superior voice fidelity, but the credit-based monetization model creates a ceiling for power users, so the PM should prioritize workflow flexibility to prevent churn to bundled video editors.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
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