Endling vs its rivals

Side-by-side comparison against Endling's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Endling
This App
Shelter
New Kid
Core Identity
DeveloperHandyGamesPlaydigiousthatgamecompanyDott
CategoryGamesGamesGamesTools
PlatformAndroid, iOSiOS, AndroidAndroid, iOSAndroid, iOS
Store Metrics
Rating4.6 / 54.4 / 54.8 / 54.8 / 5
Ratings Count3651,950261,153556,399
PriceUSD9.99$2.99FreeFree
Release DateFeb 7, 2023Dec 12, 2023Jul 21, 2019Jun 15, 2015
Last UpdatedApr 24, 2023May 13, 2026Apr 29, 2026Apr 13, 2026
Sentiment & Reviews
Sentimentexcellentnegativemixed-
Score82/10025/10055/100-
Praises
  • Emotional storytelling and artistic direction create a deeply immersive experience for players
  • Engaging horror puzzle gameplay provides a high-quality atmosphere for dedicated fans
  • Atmospheric visual design and peaceful audio composition create a relaxing escape for daily players
-
Complaints
  • Technical glitches and performance instability disrupt progress during critical gameplay moments
  • Frequent application crashes during gameplay sessions prevent completion of levels and chapters
  • Technical instability including frequent crashes and server splits disrupts the core gameplay experience
-
Requests
  • Development of a sequel featuring the cubs as playable protagonists
  • Expanded support for tablet devices to remove letterboxing and improve interface scaling
  • Account retrieval features are needed to recover lost progress and previously purchased cosmetics
-
Strategic Intel
Strengths
  • Emotional narrative depth drives high player attachment
  • Premium-only model preserves artistic immersion
  • Award-winning status supports prestige-based acquisition
  • Artistic direction and sound design create a high-fidelity atmosphere
  • MFi controller support reduces friction for high-intent gaming segments
  • Social-network effects anchored in non-verbal interaction drive daily retention
  • Cross-platform progression removes hardware-based switching costs
  • Franchise IP brand recognition sustains organic install velocity
  • Deep character progression systems create long-term player retention
  • Seasonal vault content provides recurring engagement hooks
Weaknesses
  • Technical instability (force closes) disrupts progress
  • Lack of manual save system causes progress loss
  • Controller input mapping inconsistencies
  • Frequent application crashes prevent level completion
  • Progress loss forces content repetition
  • Unresponsive touch controls hinder movement
  • High cosmetic pricing relative to category median
  • Persistent server-split bugs erode the core social experience
  • Premium-tier monetization relies on randomized loot boxes
  • Aging engine causes performance issues on mid-range devices
  • Lack of social-alliance mechanics limits competitive depth
Pricingpaidpaidfreemiumfreemium
MomentumZombieMaintenanceActiveActive
Update Cadence2 versions, ~1038d avg5 versions, ~208d avg5 versions, 5 majors/6mo, ~6d avg5 versions, 4 majors/6mo, ~16d avg

Compare Endling head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Endling, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0