Enhance it is an AI-powered photo editor for casual users, offering automated restoration and enhancement tools on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.4
27k reviews
Nemesis
Remini - AI Photo Enhancer
The App DNA
What makes this app unique?
Users hire Enhance it to recover clarity in blurry or damaged photos without the steep learning curve of professional editing software.
For Casual mobile photographers seeking to fix blurry shots and users digitizing old family albums.
What does it look like?
Key features
Automated restoration of low-quality images by adjusting illumination, color, and noise reduction
AI-driven sharpening tool specifically designed to recover detail from blurred or shaky photographs
AI-based resolution increase for images with detail preservation
Intelligent restoration of damaged or faded physical photographs including colorization of black and white images
How much does it cost?
Subscription-only model anchored at $4.99/week, utilizing ad-supported free access to drive top-of-funnel acquisition.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The development cadence is currently at approximately 0.04 releases per week, calculated over the last 10 months. The latest release occurred in April 2026, following a significant gap since the previous update in July 2025. Both recent updates were minor, focusing on stability and general improvements rather than new content or features. The development trend is stagnant, indicating a maintenance-only approach.
Who built it?
Prometheus Interactive
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What do users think recently?
Review voice lately leans excited. Users appreciate the denoise and photo enhancement features provide high quality results for users fixing pixelated images and the interface is simple and easy to navigate for users seeking quick photo editing results. On the flip side, users report the app fails to perform promised photo enhancements and charges money without delivering results.
How are ratings & reviews evolving?
What users say, by theme
- The denoise and photo enhancement features provide high quality results for users fixing pixelated images
- The interface is simple and easy to navigate for users seeking quick photo editing results
- The absence of intrusive advertisements allows users to save data and maintain a clean experience
- Users report the app fails to perform promised photo enhancements and charges money without delivering results
59 of 59 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Enhance it - AI Photo Editor
How's the Photo & Video market?
Enhance it maintains a 4.57 rating across 59 reviews, but its maintenance-mode cadence (no major updates in 10 months) leaves it vulnerable to high-velocity rivals.
Read the market outlookThe rivals identified
By Bending Spoons Apps ApS
Dominates the AI photo restoration niche with massive scale and a high-frequency release cadence that keeps it ahead of market trends.
- Maintains a massive, high-frequency release cycle with 22 updates in the last six months
- Leverages a massive user base to train proprietary restoration models that outperform smaller competitors
- Offers specialized AI video enhancement tools that extend the core photo restoration value proposition
EPIK - AI Photo & Video EditorContender
Lensa AI: Photo EditorContender
Prequel: Photo & Video EditorContender
Airbrush: Face Photo EditorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Enhance it - AI Photo Editor
Where is it heading?
The AI photo restoration market is consolidating around high-velocity players who ship frequent model updates. Enhance it remains exposed due to its lack of feature expansion, which will likely lead to a gradual decline in market share as users migrate to more reliable, frequently updated alternatives.
- The 10-month gap in major feature releases allows rivals to capture the market's attention, leading to a stagnant competitive position.
- Persistent reports of non-functional paid features drive billing dissatisfaction, which will likely increase refund rates and suppress long-term subscription revenue.
The SWOT
- Specialized legacy restoration models provide a defensible barrier against generic filter apps
- Simple interface reduces friction for non-professional users seeking quick results
- Localized pricing in high-ARPU markets could capture users currently priced out by the weekly tier
Next best moves
Audit server-side processing logic because crashes during enhancement are the top technical complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic choice…
Read the full takeFeature gaps
AI video enhancement (available in Remini but absent here) +1
Since the last report: The app's competitive position has declined due to emerging reports of non-functional paid features and technical instability, despite a shift in pricing strategy to a weekly subscription model.
Bottom line
Enhance it's core restoration utility retains users, but the maintenance-mode release cadence and aggressive pricing cap the growth funnel. Pivoting to address technical stability will unlock the retention needed to compete with high-velocity rivals.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Enhance it good for restoring old family photos?
How does Enhance it compare to Remini?
Does Enhance it have intrusive ads?
What is a free alternative to Enhance it?
Sources
- [1] App Store, source
Report last updated