Report updated Jun 12, 2026
EquiPlan
For horse riders and owners seeking to manage health and administrative tasks, and equestrian centers requiring CRM tools.
EquiPlan is an established sports app that is free with in-app purchases.
What is EquiPlan?
EquiPlan is a sports management app for riders and equestrian centers to track horse health, schedules, and payments on iOS.
Users hire EquiPlan to consolidate fragmented equine administrative tasks into a single digital source, reducing the social and organizational cost of managing multiple horses.
Current Momentum
v1.0 · today
Maintenance- Released initial iOS version June 2026.
- Ships cloud sync for unlimited horses.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
SportsNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
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What Are The Key Features?
Centralized tracking for medical records including Coggins, vaccinations, and passport data with OCR scanning
Syncs lesson schedules, payments, and communications between the rider app and the stable's desktop dashboard
Quick access to horse and box-specific information via QR code scanning
How much does it cost?
- Free tier for riders with unlimited horses and cloud sync
- B2B CRM plans for equestrian centers via website
Freemium model targets high-volume rider adoption to build a network that forces B2B CRM adoption by stables.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Matteo Bellucci make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for EquiPlan?
Where is it available?
Localized markets (1)
How's The Sports Market?
Market outlook for this category
Available very soon
The rivals identified
Same space(4)
Both platforms target the management of equine operations, focusing on the intersection of administrative tasks and stakeholder communication.
Differentiators
- Offers integrated syndicate chat features that facilitate direct communication between horse owners and management partners.
- Provides live stream and audio broadcasting capabilities, creating a social engagement layer EquiPlan currently lacks.
- Includes a dedicated web experience for managing partners, extending utility beyond the mobile-only EquiPlan interface.
This app competes by providing specialized training and preparation tools for dressage riders, overlapping with EquiPlan's focus on training diaries.
Differentiators
- Features a comprehensive official test library that serves as the industry standard for dressage preparation.
- Integrates expert commentary and audio read-aloud tools, providing a specialized learning experience for competitive riders.
- Leverages official governing body authority, creating a high barrier to entry for independent management apps.
This app addresses the specific training and visualization needs of riders, competing for the 'training and preparation' portion of EquiPlan's feature set.
Differentiators
- Utilizes interactive arena drawing tools that allow users to physically map out their dressage test movements.
- Focuses exclusively on touch-based arena templates, offering a more tactile training experience than EquiPlan's general diary.
- Lacks the administrative and financial management features that form the core value proposition of EquiPlan.
This app serves as a regulatory and information hub for a specific equestrian discipline, competing for the user's attention regarding competition rules.
Differentiators
- Provides authoritative access to official regulatory handbooks, a critical resource for competitive reining horse riders.
- Supports dynamic content updates, ensuring users always have the latest competition rules and association guidelines.
- Offers multi-device support, ensuring consistent access to regulatory information across both mobile and desktop environments.
New entrants(2)
This newcomer introduces AI-driven performance analysis to the equestrian space, potentially disrupting traditional manual tracking methods.
Differentiators
- Implements AI-powered race analysis and speed metrics, providing data-driven insights that EquiPlan currently does not offer.
While focused on Padel, this app represents the broader trend of club-management software that competes for the same facility-based user base.
Differentiators
- Features robust court booking and championship management systems that could serve as a model for EquiPlan's maneggi.
Compare EquiPlan against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for EquiPlan
Strengths to defend, gaps to attack
Core Strengths
- Freemium model drives rider network effects for B2B CRM adoption
- OCR scanning reduces manual entry friction for medical records
Critical Frictions
- Zero rating count limits social proof for new users
- Mobile-only interface restricts stable manager workflow utility
Growth Levers
- Wearable integration for automated horse health tracking
- Expansion into non-Tuscan equestrian markets
Market Threats
- AI-driven performance analysis apps disrupting manual diary methods
- Governing body apps capturing the training-preparation segment
What are the next best moves?
Ship stable-manager feedback loop because zero rating count limits trust → increase conversion to B2B CRM
Zero rating count indicates a lack of social proof for new users.
Trade-off: Pause the development of the Box QR code feature — CRM adoption is the primary revenue driver.
A counter-intuitive read
The lack of user ratings is an advantage for a B2B-focused app, as it allows the team to iterate on CRM features with early-adopter stables without public-facing sentiment pressure.
Feature Gaps vs Competitors
- Integrated syndicate chat (available in StableConnect)
- Live stream and audio broadcasting (available in StableConnect)
- Official test library (available in KNHS Dressuurproeven)
Key Takeaways
EquiPlan provides a necessary administrative consolidation for riders, but the lack of social proof and mobile-only constraints hinder growth, so the team must prioritize B2B CRM feedback to secure stable-level revenue.
Where Is It Heading?
Stable
The equestrian management market is shifting toward integrated facility-management tools, and EquiPlan's B2B CRM focus positions it to capture this transition. The team must convert early riders into stable-level advocates to avoid being displaced by established governing-body apps.
The app is in a post-launch stabilization phase with no rating data, requiring active user acquisition to validate the B2B CRM model.