Essential Oil Blending Tool
By 2021 Inc
Essential Oil Blending Tool is a mobile reference app for creating aromatherapy blends, featuring a visual wheel and condition-based recipes on iOS.
The App DNA
What makes this app unique?
It removes the cognitive cost of manual research for users who want to create balanced blends without relying on commercial brand advice.
For Aromatherapy enthusiasts and individuals seeking independent guidance on essential oil blending for personal health.
What does it look like?
Key features
Visual interface suggesting oil combinations via an algorithm as users add oils to a virtual beaker.
Pre-filled recipes for 30 ailments, allowing users to start blends from specific health goals.
Expands access to 60 oils and detailed botanical profiles, acting as a direct paid-conversion gate.
How much does it cost?
The freemium model gates advanced content and inventory management behind a one-time upgrade to drive revenue.
Velocity
Dormant developmentopaqueShow more...
The app has reached a zombie state, with no updates or feature releases in over 1,970 days. Development activity has been non-existent for several years, indicating the project is no longer being actively maintained or supported. There is no evidence of ongoing development or operational activity.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate the blending wheel provides a simple and accessible entry point for users new to essential oils and the app functions as a useful non-mlm reference tool for those seeking independent oil blending recipes.
How are ratings & reviews evolving?
What users say, by theme
- The blending wheel provides a simple and accessible entry point for users new to essential oils
- The app functions as a useful non-MLM reference tool for those seeking independent oil blending recipes
- UI scaling issues prevent users from viewing the full screen or scrolling through essential app content
14 of 14 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Essential Oil Blending Tool
How's the Health & Fitness market?
Essential Oil Blending Tool occupies a niche reference position in the Health & Fitness category, maintaining a 2.3-star rating across 10 platform ratings. The lack of updates since 2021 signals a maintenance-only posture that limits competitive relevance against active health-tracking apps.
The rivals identified
The Analyst's Read
Key takeaways for Essential Oil Blending Tool
Where is it heading?
The aromatherapy reference market is shifting toward dynamic, community-supported tools that offer more than static recipe books. Essential Oil Blending Tool remains in a maintenance-only state, which leaves it exposed to any competitor that introduces a searchable, cloud-synced library.
- The five-year update gap prevents the app from addressing modern UI scaling issues, which erodes user trust and prevents new-user conversion.
- Broken purchase restoration logic in the latest version directly impacts paid-tier revenue and drives negative sentiment among the most valuable users.
The SWOT
- Visual blending wheel lowers the barrier for aromatherapy novices
- Adding searchable saved blends would increase daily utility
Next best moves
Fix UI scaling issues because navigation blocks are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's independence from commercial oil brands is…
Read the full takeSince the last report: The app's competitive position remains stagnant due to a five-year development freeze, with the only material changes occurring in the analytical framing of its market potential and FAQ coverage.
Bottom line
Technical instability and content limitations in the latest version erode the value of the premium upgrade, which risks permanent churn among the core user base.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated