Essential Oil Guide - MyEO is a reference and inventory management app for dōTERRA essential oil users on iOS.
The App DNA
What makes this app unique?
Users need a centralized, searchable database for oil applications and a way to track their personal inventory to manage replenishment cycles.
For Personal and professional users of dōTERRA essential oils seeking a reference guide for health, wellness, and DIY applications.
What does it look like?
Key features
Tracks oil quantities and generates shopping lists for replenishment, creating a recurring usage habit.
Provides a complete catalog of single and blended oils with current pricing, aligning with brand-specific user needs.
Offers DIY diffusion blends and beauty recipes to encourage repeat app opens.
How much does it cost?
The freemium model gates advanced content behind a subscription while maintaining a free core experience to drive top-of-funnel adoption.
Velocity
Dormant developmentopaqueShow more...
Essential Oil Guide - MyEO has seen no development activity for 1,180 days. The project appears to be abandoned, as there have been no feature updates, bug fixes, or maintenance releases in over three years. Given the lack of recent updates, the app is classified as a zombie project.
Who built it?
Essentl
3 apps tracked · Health & Fitness
doTERRA Essential Oils Guide
Young Living Essential Guide +User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Essential Oil Guide - MyEO
How's the Health & Fitness market?
Essential Oil Guide - MyEO maintains a niche presence in the Health & Fitness category with a 2.68-star rating across 122 reviews. The lack of updates for over 1180 days signals a maintenance-only posture that limits competitive growth.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Essential Oil Guide - MyEO
Where is it heading?
The market for specialized health reference tools is consolidating, and Essential Oil Guide - MyEO is losing ground due to a lack of active development. Without a shift to a regular maintenance cadence, the app will continue to lose relevance as users migrate to more stable alternatives.
- The 1180-day update gap suggests the product is in maintenance mode, which prevents it from addressing evolving user needs.
- A 2.68-star rating indicates that the current experience fails to meet user expectations, leading to long-term churn.
The SWOT
- Inventory tracker creates recurring usage habits
- Catalog integration aligns with dōTERRA brand needs
- UI modernization could improve the rating baseline
- Community-driven recipes could increase engagement
Next best moves
Audit stability and fix crashes because the 2.68-star rating is a primary churn driver → improve retention
The counter-intuitive read
The app's maintenance-mode status is a competitive advantage…
Read the full takeSince the last report: The app remains in a three-year development hiatus, with the only material changes being a clarification of the developer entity and a shift in internal priorities toward stability over subscription funnel optimization.
Bottom line
Essential Oil Guide - MyEO rests on a functional catalog that serves a specific brand audience, but the three-year development silence creates a churn risk that no feature update can fix without a fundamental stability refresh.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated