Report updated Jun 19, 2026

eTimeCalc is an established productivity app that is a paid app. With a 3.0/5 rating from 1 reviews, it shows polarized user reception.

What is eTimeCalc?

eTimeCalc is a specialized time-calculation utility for pilots and professionals, available as a paid app on iOS.

Users hire this tool for quick, manual summation of flight or work hours, but the lack of automation forces a migration to more integrated platforms.

Current Momentum

v1.03 · 47mo ago

Zombie
  • No feature updates since 2022.
  • Maintenance-mode status limits growth.

Active Nemesis

LogTen Pilot Logbook

LogTen Pilot Logbook

By Coradine Aviation Systems

Other Rivals

MyFlightbook
ForeFlight Mobile EFB
Toggl Track: Hours & Time Log
Timesheet - Time Tracker

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

ProductivityGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Time CalculationStandard

Calculates durations in hours and minutes format for specific user groups like pilots.

How much does it cost?

Paid
  • Single purchase at $0.99

Paid model anchored at $0.99, targeting niche professional utility needs.

Who Built It?

PH-Informatik app icon 1
PH-Informatik app icon 2
PH-Informatik app icon 3
PH-Informatik app icon 4

Providing specialized utility and productivity tools for aviation professionals and small business owners. Focused on offline-first data management and precise technical calculations.

Portfolio

5

Apps

Free 3Paid 1
Productivity75%
Utilities25%

Explore the full PH-Informatik report

Portfolio breakdown, audience, momentum, and every app published by PH-Informatik.

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What is the competitive landscape for eTimeCalc?

How's The Productivity Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

LogTen Pilot Logbook icon

Coradine Aviation Systems

4.7(9.9K)

Dominates the aviation logging niche with a massive user base and high-frequency release cadence that keeps it ahead of simple calculators.

Differentiators

  • Provides comprehensive flight data synchronization across multiple devices via a robust cloud-based backend infrastructure.
  • Integrates advanced automated logging features that capture flight time metrics directly from GPS and sensor data.
  • Offers deep regulatory compliance reporting tools tailored specifically for professional pilot certification and currency requirements.

Head to head

The target app must pivot toward a 'quick-utility' niche to avoid direct competition with LogTen's feature-heavy, high-moat ecosystem.

Contenders(2)

ForeFlight Mobile EFB icon

ForeFlight

4.4(3.2K)

While primarily an EFB, its massive market penetration makes it a formidable indirect competitor for any pilot-focused utility.

Differentiators

  • Functions as an all-in-one cockpit solution that renders standalone time calculators redundant for most active pilots.
  • Maintains a dominant brand position that integrates flight planning, weather, and logging into a single workflow.
MyFlightbook icon
MyFlightbookmoat: medium

MyFlightbook LLC

4.9(988)

A specialized aviation competitor that offers a more community-driven and web-integrated approach to flight logging.

Differentiators

  • Features a strong web-based platform that allows for detailed flight analysis beyond simple mobile time calculations.
  • Provides extensive integration with various aviation data sources to automate the entry of complex flight details.

Same space(2)

Timesheet - Time Tracker icon

Flask LLP

3.6(13.9K)

A high-volume productivity peer that targets general workforce time tracking rather than specialized aviation needs.

Differentiators

  • Focuses on traditional punch-clock style tracking for hourly employees rather than aviation-specific flight time arithmetic.
  • Utilizes a broad, mass-market feature set that prioritizes simplicity for general labor and project tracking.
Toggl Track: Hours & Time Log icon

Toggl OÜ

4.8(9.3K)

A general-purpose time tracking peer that competes on UX and cross-platform accessibility rather than niche aviation features.

Differentiators

  • Offers a highly polished, cross-platform experience that syncs seamlessly between desktop, web, and mobile devices.
  • Provides advanced reporting and team-based time management features that far exceed simple hour-to-minute calculation tools.

Compare eTimeCalc against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

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The outtake for eTimeCalc

Strengths to defend, gaps to attack

Core Strengths

  • Focused utility profile avoids complex setup

Critical Frictions

  • No cloud-save functionality
  • Last update occurred in 2022
  • $0.99 price point lacks value-add

Growth Levers

  • Integration with wearable devices
  • Cloud-sync for multi-device workflows

Market Threats

  • High-velocity update schedules from competitors
  • Free, cross-platform productivity tools

What are the next best moves?

mediumPivot

Pivot to free-to-try model because $0.99 barrier prevents user acquisition → increase install velocity

The $0.99 price point is a barrier compared to free competitors like Toggl.

Trade-off: Pause all new feature development — current utility is sufficient for a free tier.

A counter-intuitive read

The lack of updates is not just a weakness but a signal that the app has reached its terminal utility state, where further investment will never recoup the cost against free, automated rivals.

Feature Gaps vs Competitors

  • Cloud-based backend synchronization (available in LogTen Pilot Logbook)
  • Automated logging via GPS and sensor data (available in LogTen Pilot Logbook)
  • Cross-platform desktop and web syncing (available in Toggl Track)

Key Takeaways

eTimeCalc provides a stable, focused utility but fails to compete with modern, automated aviation logbooks, so the PM should pivot to a free-to-try model to capture casual users before the app loses all relevance.

Where Is It Heading?

Declining

The aviation utility market is shifting toward automated, cloud-integrated platforms that render manual calculators obsolete. eTimeCalc's lack of development leaves it exposed to these high-velocity competitors, and the PM must pivot to a free-to-try model to maintain any relevance.

The absence of updates since 2022 indicates the app is in maintenance-mode, which will lead to total user attrition as competitors add automation.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by eTimeCalc, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The analysis shifted from a neutral description of a utility tool to a critical assessment of a stagnant product facing obsolescence against automated, free competitors.

shifted

Market Stagnation

added

Competitive Threats

shifted

Pricing Strategy Critique

Cite this report

Marlvel.ai. “eTimeCalc Intelligence Report.” Updated Jun 19, 2026. https://marlvel.ai/apps/etimecalc

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