EuroMillions vs its rivals

Side-by-side comparison against EuroMillions's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

EuroMillions
This App
Core Identity
DeveloperThe Lottery CompanyVirginia LotteryG203 Studios LLCScratchOdds Corp.ThinkaboutBrightStar Global Solutions CorporationBetting Interactive Games SLEsquare Gateway Inc.MRL Web ManagementLPARTNERS
CategoryEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainment
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOSiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.7 / 54.6 / 53.0 / 54.7 / 54.7 / 53.0 / 51.5 / 54.4 / 53.8 / 55.0 / 5
Ratings Count61869,5562201,5435,1261551241
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJun 8, 2009Jul 30, 2018Nov 4, 2020Jul 25, 2024Aug 1, 2024Dec 20, 2015Apr 7, 2017Dec 14, 2020Oct 30, 2017Jun 18, 2022
Last UpdatedSep 9, 2025May 4, 2026Feb 9, 2026May 12, 2026Apr 7, 2026Apr 28, 2026Apr 17, 2017Apr 14, 2026Oct 29, 2025Jan 13, 2024
Sentiment & Reviews
Sentimentnegativenegativemixed--negativenegativenegative-positive
Score35/10025/10045/100--25/10020/10035/100-75/100
Praises
  • The core lottery number generation logic provides a sense of entertainment for casual users
  • Convenient access to lottery games and rewards from home without visiting physical retail locations
  • Simple lottery number checking functionality provides basic utility for casual users
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  • Convenient access to lottery game results and ticket scanning functionality for casual players
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  • Simple lottery number generation interface provides an easy experience for casual lottery players
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  • The lottery result tracking functionality provides a reliable and convenient experience for daily users
Complaints
  • Frequent application crashes and launch failures prevent access to lottery data for many users
  • Obscure user interface design makes essential navigation and currency selection difficult for international users
  • Frequent application crashes and loading errors prevent users from accessing games or redeeming rewards
  • Aggressive advertisement frequency disrupts the core user experience on every click
  • Inaccurate lottery state coverage fails to include specific regional game selections
  • Lack of clear visual indicators for winning numbers complicates ticket verification
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  • Frequent application crashes and login failures following the latest update on mobile devices
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  • Aggressive monetization requires upfront payments to access core number generation functionality
  • Prevalence of artificial reviews creates significant distrust regarding the actual utility of the app
  • Inaccurate number generation logic fails to follow standard lottery game rules for bonus balls
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  • Inconsistent data updates for official lottery portals lead to user frustration regarding accuracy
  • Account access issues and blocking concerns create distrust among users who claim winnings
Requests
  • Expanded betting options to support multiple keys and additional game types like the Joker
  • Improved transparency and accessibility for viewing past winning numbers and historical draw results
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  • Addition of missing lottery games like Georgia Five and Millionaire for Life
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  • Expansion of supported lottery games to include international and national draws
Strategic Intel
Strengths
  • 11-language localization functions as a B2B distribution barrier into international lottery jurisdictions
  • Historical archive dating to 2004 provides a data-depth moat against new entrants
  • Official state-regulated status provides a trust barrier
  • Integrated rewards program drives repeat engagement
  • Neutral third-party interface provides a platform-agnostic alternative to state-specific bloatware
  • Ticket scanning utility creates a high-frequency engagement loop
  • Real-time prize inventory tracking across 41+ states sustains user trust in data accuracy.
  • Algorithmic budget optimization provides a clear, actionable utility for non-expert players.
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  • State-regulated monopoly status provides a unique distribution barrier
  • Direct integration with official retailer network for ticket validation
  • Lightweight utility focus for quick ticket verification
  • Color-coded historical guidance provides specialized analytical utility for recurring draw events.
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  • Centralized international lottery coverage reduces the need for multiple apps
  • Data-driven strategy tools increase retention among power users
Weaknesses
  • 0-rating on Android platform indicates severe technical instability
  • Ad-supported model lacks the high-friction transactional revenue of state-backed competitors
  • High-frequency crash reports during gameplay
  • Opaque withdrawal process creates churn
  • Aggressive ad frequency disrupts core navigation
  • Lack of regional lottery support limits total addressable market
  • Manual verification required due to poor match highlighting
  • 0.69★ Android-iOS rating gap suggests performance instability on the Android build.
  • No direct ticket purchase integration creates a high-friction user journey.
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  • Persistent login failures post-update drive high churn
  • Unreliable payment processing blocks real-money wagering revenue
  • 1.47-star rating indicates poor technical stability
  • Lack of official affiliation erodes user trust
  • Pay-to-play friction in the number generator drives high churn among casual users.
  • Inaccurate bonus ball logic undermines core utility and user trust.
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  • Manual data entry requirements create user friction
  • Lack of official synchronization leads to accuracy complaints
  • Account-blocking concerns erode user trust
Pricingfreefreefreemiumfreemiumfreefreefreefreefreefree
MomentumMaintenanceMaintenanceMaintenanceMaintenance-MaintenanceZombieMaintenanceSteadyZombie
Update Cadence2 versions, ~230d avg2 versions, ~5d avg2 versions, ~4d avg2 versions, 2 majors/6mo, ~1d avg-2 versions, ~3d avg1 versions2 versions, 1 majors/6mo, ~2d avg5 versions2 versions, ~656d avg

Compare EuroMillions head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by EuroMillions, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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