Evony is a real-time strategy MMO for mobile devices, focused on empire building, historical general collection, and alliance-based warfare.
Product velocity
Maintenance
Daily rank 🇺🇸
#40
▼8Games · free
Sentiment
4.0
1.0M reviews
Nemesis
Last War:Survival
The App DNA
What makes this app unique?
Players join Evony for the persistent social bonds formed within alliances, which provide a sense of belonging and strategic depth that keeps veterans engaged for years.
For Strategy game enthusiasts interested in empire-building, historical themes, and social alliance-based gameplay.
Key features
Action-oriented mini-games requiring movement, dodging, and shooting mechanics. Diversifies gameplay beyond standard RTS loops — increases session duration and ad-inventory.
Collection system for historical figures like Abraham Lincoln and Genghis Khan to provide combat and development bonuses. Gacha-style acquisition mechanic — primary driver for in-app purchase revenue.
Social guild structure featuring real-time voice and text chat with integrated auto-translation. Community network effects — increases long-term retention by raising social switching costs.
How much does it cost?
The freemium model relies on randomized item packages and general recruitment to drive in-app purchase revenue.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app maintains a maintenance-level cadence, shipping only minor stability and performance updates. With the latest release occurring 107 days ago, the development cycle shows no recent feature expansion or active live-ops content. The release notes remain consistently opaque, focusing exclusively on generic bug fixes and improvements. Development activity has been stable but limited to maintenance tasks for the duration of the observed window.
Who built it?
TOP GAMES
5 apps tracked · Games
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Kingdom of GodsUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate long-term players value the complex social dynamics and camaraderie built within their persistent server alliances and the core strategic gameplay loop offers a deep and challenging experience for dedicated long-term players, but report aggressive pay-to-win mechanics force players to spend significant money to remain competitive in events.
How are ratings & reviews evolving?
What users say, by theme
- Long-term players value the complex social dynamics and camaraderie built within their persistent server alliances
- The core strategic gameplay loop offers a deep and challenging experience for dedicated long-term players
- Aggressive pay-to-win mechanics force players to spend significant money to remain competitive in events
98 of 148 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Evony
How's the Games market?
Evony maintains a top 10 grossing position in the Strategy category across multiple markets, though its free-to-play chart rank is significantly more volatile. The gap between revenue and free-user acquisition suggests a reliance on a high-spending core rather than broad organic growth.
Read the market outlookThe rivals identified
By FUNFLY PTE. LTD.
Last War is the most direct threat to Evony's current 'Move and Shoot' pivot, successfully converting the 'survivor' arcade hook into a high-retention 4X core.
- Integrates the 'Move and Shoot' runner mechanic as a primary progression gate, whereas Evony treats survivor levels as a secondary minigame layer.
- Features a stylized, modern military aesthetic that appeals to a younger demographic compared to Evony's traditional historical realism.
- Maintains a high-velocity update cadence (8 releases in 6 months) focused on seasonal 'survivor' challenges.
Whiteout SurvivalContender
Stormshot: Isle of AdventureContender
Puzzles & SurvivalContender
Rise of KingdomsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Evony
Where is it heading?
Users report: The market for strategy MMOs is consolidating, and Evony's reliance on deceptive UA is becoming a liability as user sentiment trends downward. Without a shift toward competitive balance and support transparency, the app risks losing the veteran core that currently sustains its revenue rank.
- Users report: The latest update has not addressed primary complaints regarding deceptive advertising, leaving sentiment at a low point.
- Users report: Unresponsive customer support regarding cheating and harassment reports erodes the remaining player base, increasing long-term churn risk.
The SWOT
- Alliance-based social network effects create high switching costs for veteran players
- Implementing tiered matchmaking could stabilize the casual player base currently alienated by mega-spenders
Next best moves
Align promotional creative with core gameplay mechanics because new-user churn is driven by misleading advertising → increase day-7 retention
+ 1 more prioritized moveThe counter-intuitive read
The aggressive pay-to-win mechanics are not a bug…
Read the full takeSince the last report: Users report: Evony has transitioned into a dormant development phase, with the time since the last update increasing from one week to 107 days. This lack of activity, combined with persistent deceptive advertising and unresponsive support, has accelerated the decline in user sentiment.
Bottom line
Users report: Evony rests on a high-retention social foundation that masks significant acquisition friction. If the team pivots to transparent advertising, they could reduce the high churn rate of new users who currently feel misled by the promotional content.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Evony a puzzle game or a strategy game?
Does Evony have intrusive ads?
Is Evony safe for kids?
What are some alternatives to Evony?
Sources
- [1] Play Store, source
Report last updated