Exif Editor – DNG Metadata is a utility for iOS users to view, edit, and clean EXIF data in JPG, TIFF, and HEIC files.
The App DNA
What makes this app unique?
The app removes the privacy risk of cloud-based metadata editors by processing all image modifications locally on the device.
For Photographers, designers, and visual creators requiring granular control over image metadata.
What does it look like?
Key features
Modify EXIF data for multiple photos simultaneously.
Remove sensitive metadata before sharing images.
Metadata modifications occur on-device without cloud uploads.
How much does it cost?
The app is listed as free, but users report a subscription paywall appearing late in the workflow.
Velocity
Maintenance developmentnew contentUX improvementsShow more...
Exif Editor - DNG Metadata currently operates at a maintenance cadence, with only one release shipped in the last 23 days. Development is focused on core functionality and UX improvements, specifically targeting DNG file support and metadata editing workflows. The current release pattern suggests a stable, low-frequency update cycle rather than rapid feature iteration.
Who built it?
Kirill Aust
2 apps tracked · Photo & Video
Pro Raw Manual Camera AppUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate the user interface provides a straightforward experience for adjusting and updating photo metadata files.
How are ratings & reviews evolving?
What users say, by theme
- The user interface provides a straightforward experience for adjusting and updating photo metadata files
- The subscription paywall appears only after users invest time in selecting images for batch processing
6 of 6 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Exif Editor - DNG Metadata
How's the Photo & Video market?
Exif Editor – DNG Metadata occupies a niche in the Photo & Video category, currently holding a 3.0-star rating across a small sample of reviews. The lack of transparent pricing relative to its utility creates a barrier to adoption for professional users.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Exif Editor - DNG Metadata
Where is it heading?
The market for specialized metadata tools is shifting toward transparent, utility-first experiences. Exif Editor – DNG Metadata is currently exposed to churn because its monetization design conflicts with the privacy-first value proposition.
- Late-stage paywall disclosure drives negative sentiment, which compounds the existing technical frustration regarding file import failures.
- The latest release added DNG support, showing active feature investment despite the maintenance-level cadence.
The SWOT
- Local-only processing ensures data privacy
- Batch editing capability improves workflow efficiency
- Implement direct file-overwrite to reduce storage clutter
- Add keyboard shortcuts to improve batch editing speed
Next best moves
Move subscription paywall to upfront disclosure because late-stage gating drives negative sentiment -> improve conversion trust
+ 1 more prioritized moveThe counter-intuitive read
The app's technical import failures are a greater churn risk than the paywall…
Read the full takeSince the last report: Monetization classification shifted from free to freemium, and the development roadmap now explicitly prioritizes direct file-overwrite functionality to address user storage concerns.
Bottom line
Transitioning the paywall to a transparent, upfront model would neutralize the primary driver of negative sentiment, allowing the app’s local-processing utility to drive retention without the current friction.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Exif Editor – DNG Metadata free to use?
Can I save changes directly to my original photo files?
Does Exif Editor – DNG Metadata upload my photos to the cloud?
Sources
- [1] App Store, source
Report last updated