EXIF Metadata Editor & Remover is a utility for iOS that allows users to view, edit, and remove technical metadata from photos and videos.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
5.0
1 reviews
Nemesis
Screenshot App: Snipping Tool
The App DNA
What makes this app unique?
Users hire this app to sanitize sensitive GPS and device data from media files before sharing, serving a need for privacy that standard gallery apps ignore.
For Photographers and content creators who need to manage, sanitize, or batch-edit technical metadata for professional or privacy reasons.
Key features
Applies metadata edits, date shifts, and IPTC templates to thousands of photos simultaneously
Creates and saves reusable copyright, contact, and keyword templates for instant application
Strips GPS coordinates, device info, and timestamps from media files before sharing
How much does it cost?
The app is currently offered as a free utility with no visible IAP or subscription gates.
Velocity
Maintenance developmentopaqueShow more...
The app launched on February 26, 2026, and has not received any updates in the 87 days since. With only a single version released to date, the development cadence is currently classified as maintenance. There is no evidence of ongoing feature development or active support cycles.
Who built it?
Mikhail Nikitin
4 apps tracked · Photo & Video
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for EXIF Metadata Editor & Remover
How's the Photo & Video market?
The app operates as a niche utility in the Photo & Video category, currently holding a 5-star rating on a single review. The lack of chart ranking data signals low discovery velocity relative to established screenshot utilities.
Read the market outlookThe rivals identified
By Moon Technolabs Pvt Ltd
This app competes by capturing the same image-processing audience, specifically targeting users who need to strip or manage metadata from screenshots before sharing.
- Massive user base and high review volume create a significant barrier to entry for new tools.
- Integrated annotation and clipboard features provide a complete workflow that goes beyond simple metadata editing.
- Established brand presence in the productivity category captures users searching for general image utility tools.
ScreenshotContender
Photo Printer - Print to SizeContender
Obscure - share safelyContender
Profile Pic Edit :ProfileShapeContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for EXIF Metadata Editor & Remover
Where is it heading?
The photo-utility market is consolidating around apps that offer integrated workflows, such as annotation and redaction. Without a clear path to revenue, this app remains exposed to larger competitors who can add metadata features as a secondary capability, so the PM must prioritize monetization to survive.
- The app launched recently with a full feature set, signaling a focus on utility rather than rapid iteration.
- The absence of a monetization strategy prevents the developer from scaling, which will likely lead to stagnation against better-funded competitors.
The SWOT
- Granular 70+ field metadata manipulation provides a technical edge over general-purpose screenshot tools
- Privacy-first batch workflow reduces manual labor for professional photographers
- Implement a tiered subscription for professional IPTC template management
- Integrate with professional photography workflows to capture B2B users
Next best moves
Implement a freemium model with IAP for batch processing because the app currently lacks any revenue stream → capture value from power users.
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of monetization is its greatest risk…
Read the full takeFeature gaps
AI-driven redaction (available in Obscure but absent here) +1
Since the last report: The app remains in a maintenance cycle, but the PM's strategy has shifted toward a freemium pivot to address the lack of revenue and brand visibility.
Bottom line
The app provides a strong technical utility for metadata management, but its lack of monetization and brand visibility makes it vulnerable to feature-creep from larger screenshot apps, so the PM should prioritize a freemium pivot to secure development resources.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated