EXIF Viewer LITE is a metadata management tool for iOS that allows users to view, reorder, and strip EXIF data from their photo libraries.
The App DNA
What makes this app unique?
The app removes the friction of manually checking technical camera settings or scrubbing location data before sharing images, serving users who prioritize privacy or professional image review.
For Professional photographers and privacy-conscious users who need to review or strip metadata from their image libraries.
What does it look like?
Key features
Removes EXIF tags and GPS location data from photos via overwrite or duplicate copy methods.
Accesses EXIF data directly within the native iOS Photos app via the share sheet.
How much does it cost?
The freemium model uses functional gates, specifically limiting album access and photo counts to drive conversion to the full version.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app currently operates on a maintenance cadence, with the latest release occurring 118 days ago. Development activity is limited to minor stability and UI adjustments, with no evidence of new feature rollouts or live operations. The lack of updates over the past four months suggests a focus on long-term stability rather than active feature expansion.
Who built it?
Fluntro
4 apps tracked · Photo & Video
EXIF Viewer by Fluntro
Cleanup & Declutter Photos
Photos Search by FluntroUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate the exif data display provides a clear and concise layout for users needing technical image details and integration with the system share extension allows for quick access to metadata from the camera roll.
How are ratings & reviews evolving?
What users say, by theme
- The EXIF data display provides a clear and concise layout for users needing technical image details
- Integration with the system share extension allows for quick access to metadata from the camera roll
- Responsive customer support provides a positive experience when users submit feature requests or report issues
- Aggressive paywall restrictions limit the number of photos users can view before requiring a full purchase
39 of 39 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for EXIF Viewer LITE by Fluntro
How's the Photo & Video market?
EXIF Viewer LITE maintains a 4.5-star rating across 597 platform ratings, positioning itself as a specialized utility in the Photo & Video category. The lack of recent feature updates suggests a maintenance-mode posture that leaves the app vulnerable to competitors with more frequent release cycles.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for EXIF Viewer LITE by Fluntro
Where is it heading?
The metadata utility market is consolidating around tools that offer seamless system integration and consistent maintenance. EXIF Viewer LITE remains exposed due to its maintenance-only cadence and restrictive free tier, which prevents the app from effectively converting its discovery advantage into long-term revenue.
- The lack of feature updates for over 100 days suggests a maintenance-only cadence, which risks losing market share to more active competitors.
- Aggressive paywall restrictions in the free version continue to generate negative sentiment, which compounds the risk of churn for new users.
The SWOT
- System-level share extension integration provides a frictionless workflow for metadata review.
- Implementing a time-limited trial would offer a more transparent upgrade path than the current restrictive tier.
Next best moves
Pivot free tier to a time-limited trial because current functional gates drive negative sentiment → increase conversion rate
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic choice…
Read the full takeSince the last report: The app remains in a maintenance-only cycle with no new feature releases. The primary shift involves a re-evaluation of the developer's maintenance strategy and a more explicit link between technical instability and competitive churn.
Bottom line
Transitioning the restrictive free tier to a time-limited trial would address the primary conversion barrier identified in user reviews. This shift would align the monetization model with user expectations for professional tools, reducing the negative sentiment currently generated by the hard functional gates.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is EXIF Viewer LITE suitable for professional photographers?
Does the free version allow full access to all photos?
Can I remove GPS location data from my photos?
Sources
- [1] App Store, source
Report last updated