Report updated Apr 24, 2026
Facetune: Photo & Video Editor
For social media creators, influencers, and professionals looking for high-quality, AI-assisted photo and video editing.
Facetune: Photo & Video Editor is a struggling photo & video app that is available. With a 4.6/5 rating from 364.7K reviews, it struggles with user retention. Users particularly appreciate legacy retouching quality, though predatory pricing & paywalls remains a common concern.
What is Facetune: Photo & Video Editor?
Current Momentum
v26.7 · 1w ago
IntenseFacetune introduced a dedicated beard and hair editing suite in version 26.7.1, following the launch of an AI-powered camera in version 26.7. Two major feature updates were released within three days.
Active Nemesis
Airbrush: Face Photo Editor
By PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Transforms casual photos into professional-grade headshots using AI.
Applies professional-level retouching and makeup to moving footage.
Allows experimentation with 20+ hairstyles and makeup looks.
Seamlessly erases unwanted elements from photos.
How much does it cost?
- Free basic tools
- VIP Subscription ($11.99/week)
- 7-day free trial
The app has shifted to an extremely aggressive weekly billing cycle that users find predatory. Advanced AI features and watermark removal are strictly gated behind the VIP paywall.
Who Built It?
Lightricks
Providing creators with professional-grade AI tools for photo and video editing to enable high-quality content production on mobile.
Portfolio
12
Apps
What other apps does Lightricks make?
Photoleap: AI Photo Generator
Videoleap: AI Video Editor
Motionleap by Lightricks
Facetune: Hair, Photo Editor
Beatleap by Lightricks
Lightleap by Lightricks
Explore the full Lightricks report
Portfolio breakdown, audience, momentum, and every app published by Lightricks.
What do users think recently?
High confidence · Latest 100 of 364.7K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate legacy retouching quality, but report predatory pricing & paywalls and deceptive billing & cancellation.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Facetune: Photo & Video Editor?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Facetune: Photo & Video Editor is climbing the charts.
Rank progression
257 active rankings tracked — 30-day window
The rivals identified
The outtake for Facetune: Photo & Video Editor
Strengths to defend, gaps to attack
Core Strengths
- Comprehensive video retouching suite (major moat)
- High-fidelity AI Headshot generation
- Strong brand recognition and #5 grossing rank
Critical Frictions
- Extreme $11.99/week pricing friction
- Loss of user trust due to billing 'dark patterns'
- Removal of legacy filters and manual tools
Growth Levers
- Batch editing for professional workflows (Hypic gap)
- AI Fashion/Outfit changes (MyEdit gap)
- Smart Presets for faster 'one-tap' editing (Airbrush gap)
Market Threats
- Hypic's rapid growth and Bytedance integration
- Airbrush's appeal to users seeking 'natural' looks
- User exodus due to perceived predatory monetization
What are the next best moves?
Restore legacy filters and manual makeup tools.
This is a top-frequency complaint causing long-term users to churn and leave 1-star reviews.
Introduce a lower-priced monthly or 'Essentials' tier.
The $11.99/week price point is cited as 'insane' and is the primary driver of the 'Terrible' sentiment score.
Develop 'Smart Presets' for one-tap beautification.
Nemesis Airbrush wins on speed-to-value; Facetune's manual brushes are currently perceived as too tedious for casual users.
Feature Gaps vs Competitors
- One-tap 'Natural' beautification presets (available in Airbrush)
- Batch Edit for portraits (available in Hypic)
- AI Expand and Smart Fill (available in Hypic)
- AI Fashion/Outfit changes (available in MyEdit)
Key Takeaways
Facetune is currently trading its long-term brand equity for short-term revenue through an aggressive $12/week subscription model. While its video retouching tools provide a solid competitive moat, the removal of core legacy features has created a massive opening for rivals like Airbrush and Hypic to capture its frustrated user base.
Where Is It Heading?
Declining
Transition to $11.99/week pricing has triggered a 'Terrible' sentiment trend and accusations of fraud.
Removal of legacy filters has alienated the core long-term user base.
Maintains #5 Grossing rank in category, indicating high revenue extraction despite user dissatisfaction.