Farmacie e Parafarmacie is a location-based directory app for finding pharmacies and parapharmacies in Italy on iOS and Android.
The App DNA
What makes this app unique?
It serves users in urgent situations by removing the cognitive cost of searching for open pharmacies during travel or off-hours.
For Individuals in Italy requiring quick access to pharmacy locations, opening hours, and contact information, particularly in urgent situations.
What does it look like?
Key features
Monitors user location to identify the nearest pharmacy while in transit. Revenue link: Increases session duration, expanding ad-impression inventory.
Displays on-call schedules for pharmacies, including holiday and night availability. Revenue link: High-utility feature for emergency situations, driving repeat usage and retention.
Initiates phone calls to selected pharmacies directly from the app interface. Revenue link: Reduces friction in the user journey, increasing the likelihood of app reliance for urgent needs.
How much does it cost?
The app is free to use and monetizes through ad-supported inventory.
Velocity
Maintenance developmentperformanceopaqueShow more...
With only two releases identified in the last six months, the app maintains a slow, irregular update frequency of approximately one release every three months. The latest release and its predecessor consist entirely of minor bug fixes and general optimizations. There is no evidence of new features or live operations, indicating a focus strictly on stability. Development appears stable but minimal, with no significant feature additions in the observed window.
Who built it?
Araneum Group srl
4 apps tracked · Reference
AnagramMi
Football Italy 2026-27
OnomasticiUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Farmacie e Parafarmacie
How's the Reference market?
Farmacie e Parafarmacie occupies a niche utility space in the Italian Reference category. Its maintenance-only release cadence suggests a focus on stability rather than aggressive feature expansion.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Farmacie e Parafarmacie
Where is it heading?
Users report: The market for location-based utility is consolidating around general-purpose mapping platforms, leaving Farmacie e Parafarmacie exposed to data-parity risks. The app's future depends on maintaining high-accuracy shift data that general mapping tools may overlook, as this is the primary mechanism that prevents user churn to more robust platforms.
- Maintenance-only release cadence suggests the developer is prioritizing stability over new feature expansion, which limits growth potential in a competitive market.
- Mapping platforms continue to integrate pharmacy data, which directly threatens the long-term relevance of a standalone utility app.
The SWOT
- Real-time tracking mechanism identifies nearest pharmacy while in transit
- Direct calling capability reduces friction for urgent needs
- Crowdsourced shift updates could improve data accuracy
- Pharmacy-specific service filtering would increase utility
Next best moves
Audit shift data accuracy because maintenance-only cadence risks stale information → maintain user trust
The counter-intuitive read
The app's maintenance-mode status is a defensive advantage: in a high-utility, low-frequency category…
Read the full takeSince the last report: Strategic focus shifted toward data verification as the primary defense against mapping platform encroachment. The roadmap now prioritizes shift data accuracy over feature expansion to protect the core retention loop.
Bottom line
Farmacie e Parafarmacie rests on its utility for urgent medical access, but the maintenance-only cadence risks obsolescence against mapping platforms. Prioritizing data accuracy would protect the core retention loop until a feature-led pivot becomes viable.
Unlock 2 critical frictions, 2 market threats and the analyst’s take.
Access the full report for freeFAQ
Is Farmacie e Parafarmacie free to use?
Does Farmacie e Parafarmacie show pharmacy opening shifts?
How does Farmacie e Parafarmacie compare to Google Maps?
Sources
- [1] Play Store listing, source
Report last updated