| Core Identity |
| Developer | Farmbrite | AgriWebb | Syngenta Digital LTDA | Field Margin Ltd | iLinx Solutions LLC |
| Category | Business | Productivity | Business | Productivity | Business |
| Platform | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android |
| Store Metrics |
| Rating | 4.0 / 5 | 4.2 / 5 | 5.0 / 5 | 4.2 / 5 | 2.0 / 5 |
| Ratings Count | 5 | 13 | 1 | 99 | 3 |
| Price | Free | Free | Free | Free | Free |
| Release Date | Oct 22, 2019 | May 3, 2017 | Oct 7, 2014 | Jan 26, 2017 | Oct 4, 2019 |
| Last Updated | Dec 12, 2025 | May 7, 2026 | May 6, 2026 | Apr 30, 2026 | Mar 27, 2025 |
| Sentiment & Reviews |
| Sentiment | mixed | - | - | mixed | terrible |
| Score | 50/100 | - | - | 60/100 | 10/100 |
| Praises | - Customer service responsiveness via email provides fast and helpful support for farm management issues
- Comprehensive animal species database allows farmers to manage diverse livestock in one centralized location
| - | - | | - |
| Complaints | - Subscription model requirements create barriers for users who prefer non-paid access to farm management tools
- Technical installation failures and account access issues prevent users from utilizing the service as intended
| - | - | | - Frequent application instability requires manual deletion and reinstallation to restore basic functionality for users
- UI elements overlap with system navigation bars making the interface difficult to navigate on Android
|
| Requests | - Simplified user interface navigation to reduce confusion during daily farm management tasks
| - | - | | - Automated data synchronization is required to replace the current manual force sync settings requirement
|
| Strategic Intel |
| Strengths | - Offline scouting ensures utility in low-connectivity rural environments
- All-in-one architecture increases switching costs for biodiverse farms
| - Interactive map-based interface simplifies paddock management for non-technical users
- Unlimited user access model removes friction for team-wide adoption
| - GPS machinery integration provides a unified view of field health and operational costs
- Offline scouting functionality ensures data capture in remote agricultural zones
| - Unlimited team access drives B2B network effects
- John Deere integration creates high switching costs
| - Offline-sync mechanism enables field-work utility for pet care staff
|
| Weaknesses | - Technical installation failures on mobile devices
- Subscription-only access limits top-of-funnel conversion
- Navigation complexity in cattle management modules
| - No direct EID reader integration for automated data entry
- Lack of automated compliance reporting for regional agricultural standards
| - Gated B2B subscription model prevents organic user acquisition
- Android-iOS rating gap suggests platform-specific stability issues
| - Offline sync reliability issues
- Lack of automated regulatory reporting
- High Pro-tier pricing relative to manual-entry utility
| - 2-star rating on iOS signals critical failure in basic usability
- Manual force-sync requirement creates high friction for daily users
|
| Pricing | freemium | freemium | subscription | subscription | subscription |
| Momentum | Maintenance | Maintenance | Maintenance | Maintenance | Maintenance |
| Update Cadence | 2 versions, ~484d avg | 2 versions, ~1d avg | 2 versions, 1 majors/6mo, ~2d avg | 2 versions, 1 majors/6mo, ~7d avg | 2 versions, ~409d avg |
