Feeling Wheel is an emotional intelligence and mood-tracking app for iOS that uses an interactive wheel to help users identify and log their feelings.
The App DNA
What makes this app unique?
The app removes the cognitive friction of naming complex emotions, allowing users to move from vague states of mind to actionable self-awareness.
For Individuals looking to improve emotional intelligence, manage stress, or build resilience through consistent mood tracking.
What does it look like?
Key features
Visual interface for selecting emotions from broad categories to specific feelings, serving as the primary retention loop.
Export emotional history as CSV or PDF files, enabling external review or personal record-keeping.
How much does it cost?
The freemium model uses a free entry point to build a habit, with an upgrade path for users seeking extended functionality.
Velocity
Maintenance developmentUX improvementsShow more...
The app maintains a maintenance-level cadence, with only one release shipped in the last 50 days. Development is currently focused on minor UX refinements and onboarding adjustments rather than significant feature expansion. The lack of frequent updates or live-service content suggests a stable, low-intensity development cycle. Future updates remain infrequent, consistent with the current 50-day release interval.
Who built it?
Natasha Wilson
5 apps tracked · Health & Fitness
Coast to Coast Walk UK
South West Coast Path+
CookedThis: Cooking Journal
Repertoire: Recipe OrganizerUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Feeling Wheel
How's the Health & Fitness market?
Feeling Wheel maintains a 4.76 rating across 125 reviews on iOS, signaling high satisfaction among its current user base. The lack of major updates in the last 6 months suggests a maintenance-focused position rather than an aggressive growth strategy.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Feeling Wheel
Where is it heading?
The mood-tracking category is increasingly dominated by apps with frequent live-ops and social features, leaving Feeling Wheel's static, utility-focused model vulnerable. If the app remains in maintenance mode, it will likely struggle to retain users who seek a more dynamic or community-driven emotional journey.
- The 50-day update cadence indicates a maintenance posture, which limits the app's ability to capture new market share from more active rivals.
- A 4.76 rating on 125 reviews suggests the core emotion-mapping mechanism is effective, providing a solid foundation for future retention-focused feature updates.
The SWOT
- Interactive emotion wheel interface simplifies complex emotional identification
- Export functionality (CSV/PDF) provides a path to integrate with professional therapy workflows
Next best moves
Ship recurring mood-logging reminders because the current manual-only entry limits habit formation → increase daily active usage.
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strategic advantage…
Read the full takeSince the last report: The app's development strategy shifted from prioritizing data persistence to addressing habit-forming triggers, while the competitive outlook now emphasizes the risk of stagnation against live-ops-heavy rivals.
Bottom line
Feeling Wheel's interactive wheel provides a clear mechanism for emotional identification, but the lack of active feature development threatens its long-term retention. Prioritizing habit-forming triggers would unlock the daily usage necessary to justify the Pro upgrade path.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated