Femia - Fertility & Pregnancy
By Magicfit
Femia is a health-tracking app for fertility and pregnancy on iOS and Android that provides cycle logging, ovulation predictions, and 3D fetal development models.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual cycle monitoring by automating pattern detection and providing expert-reviewed health information in a single interface.
For Women tracking menstrual cycles, attempting to conceive, or monitoring pregnancy progress.
What does it look like?
Key features
Visualizes fetal development milestones and size changes through an interactive 3D interface.
24/7 AI-driven chat interface providing health information based on user-logged symptoms and cycle data.
Logs menstrual flow, spotting, and symptoms to generate fertility window and ovulation predictions.
How much does it cost?
The subscription model gates advanced health reporting and the full content library behind a recurring payment, which users report as a source of friction due to opaque renewal notices.
Velocity
Dormant developmentopaqueShow more...
Femia - Fertility & Pregnancy has been inactive for 480 days, indicating a complete cessation of development. The last recorded updates across both platforms were minor, providing no evidence of ongoing feature work or maintenance. Given the lack of activity for well over a year, the app is classified as a zombie project.
Who built it?
Magicfit
2 apps tracked · Health & Fitness
Ovulation & Period TrackerUser Sentiment
What do users think recently?
Users report: Fresh user feedback skews upset. Users appreciate accurate menstrual cycle tracking provides helpful insights for users monitoring their reproductive health and ovulation, but report deceptive subscription practices and hidden auto-renewal charges create significant financial frustration for users attempting to cancel.
How are ratings & reviews evolving?
What users say, by theme
- Accurate menstrual cycle tracking provides helpful insights for users monitoring their reproductive health and ovulation
- Users report: Deceptive subscription practices and hidden auto-renewal charges create significant financial frustration for users attempting to cancel
92 of 99 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Femia - Fertility & Pregnancy
How's the Health & Fitness market?
Femia holds a 4.77 rating on iOS across 5,748 reviews, yet the 16-month release gap signals a pivot toward maintenance-only status. The lack of recent updates creates a widening gap between Femia and active category rivals that ship frequent feature improvements.
Read the market outlookThe rivals identified
By FLO HEALTH UK LIMITED
Both apps target women tracking menstrual cycles and fertility, competing directly for the same user base through cycle-logging and health-tracking features.
- Flo offers an Anonymous Mode for privacy-focused tracking, whereas Femia lacks this specific privacy-first feature.
- Flo includes a Symptom Checker for health insights, while Femia relies on a virtual health assistant.
- Flo provides a partner-sharing feature for shared visibility into cycle status, which Femia does not offer.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Femia - Fertility & Pregnancy
Where is it heading?
The fertility-tracking market is consolidating around apps that offer transparent subscription management and frequent, community-driven updates. Femia's current maintenance-only posture leaves it exposed to churn, as the lack of functional support and opaque billing practices alienate the user base faster than the core tracking features can provide value.
- The 16-month release gap (last update May 2025) prevents Femia from addressing technical bugs in the AI chat, which erodes core utility.
- Persistent billing complaints regarding hidden auto-renewals drive negative sentiment, which compounds the churn pressure already present from the lack of feature updates.
The SWOT
- Interactive 3D models provide a visual differentiator that justifies premium-tier gating
- Transparent, in-app cancellation flows could reduce the current refund-request surge
Next best moves
Expose cancellation settings within the app because user reviews flag hidden flows as the top frustration theme → reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
Femia's 16-month dormancy is a strategic vulnerability that…
Read the full takeBottom line
Femia must prioritize billing transparency to stop the current churn cycle, as the lack of functional support is eroding the brand's credibility faster than the core tracking features can retain users.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated