Report updated Jul 1, 2026
Fidelity Investments
For individual investors ranging from beginners seeking fractional share access to experienced traders requiring research tools and crypto exposure.
Fidelity Investments is an established finance app that is free with in-app purchases. With a 4.7/5 rating from 3.4M reviews, it shows polarized user reception.
What is Fidelity Investments?
Fidelity Investments is a comprehensive brokerage app for iOS and Android that provides self-directed trading, crypto custody, and cash management services.
Users hire Fidelity to consolidate long-term wealth management, retirement planning, and speculative trading into a single, regulated platform that reduces the need for multiple financial accounts.
Current Momentum
v4.35 · 3w ago
Active- Ships regular stability and performance updates.
- Maintains consistent top-50 Finance chart presence.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Platform for trading US stocks, ETFs, and mutual funds with $0 commission.
Trading and custody services for bitcoin and ethereum.
Ability to purchase US stocks and ETFs for as little as $1.
How much does it cost?
- Retail brokerage with $0 commissions on US stocks and ETFs
- Managed accounts and advisory services available for fees
Monetization relies on asset management fees and advisory services, while core trading is offered at $0 commission to drive user acquisition.
Who Built It?
Fidelity Investments
Providing a comprehensive financial ecosystem for investors and employees to manage wealth, workplace benefits, and healthcare savings.
Portfolio
4
Apps
What other apps does Fidelity Investments make?
Explore the full Fidelity Investments report
Portfolio breakdown, audience, momentum, and every app published by Fidelity Investments.
What do users think recently?
High confidence · Latest 100 of 3.4M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment.
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Fidelity Investments?
Where is it available?
Localized markets (1)
How's The Finance Market?
How does it evolve in the Finance market?
Fidelity currently holds the #46 position on the US Finance chart, reflecting a stable but competitive standing. The app's broad service offering provides a distinct advantage over single-feature trading apps, though its grossing rank indicates potential for further monetization optimization.
Rank progression
2 active rankings tracked — 30-day window
Which niche is Fidelity Investments in?
to manage investments and personal financial assets
Explore the full Investing Dashboards niche
Every app in this space — 593 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Webull directly challenges Fidelity by targeting active retail traders with advanced technical analysis tools and extended-hours trading capabilities that appeal to the same self-directed investor demographic.
Differentiators
- Offers advanced Vega AI-driven market insights that provide deeper technical analysis than Fidelity's standard research tools.
- Provides superior extended-hours trading access, capturing active traders who prioritize pre-market and after-hours market volatility.
- Features a more aggressive, trader-centric UI design that prioritizes real-time data visualization over Fidelity's holistic financial planning focus.
Head to head
Fidelity should double down on its 'all-in-one' value proposition while integrating more customizable, high-frequency trading dashboards to prevent churn to Webull.
Contenders(4)
This app targets the educational and sentiment-analysis needs of retail investors, competing with Fidelity's professional insights and research tools.
Differentiators
- Visualizes market momentum through forward P/E river charts, offering a unique analytical perspective for retail stock selection.
- Focuses specifically on market sentiment analysis, helping users gauge crowd behavior in ways Fidelity's institutional research does not.
Viva Credit competes for the cash management and liquidity needs of users who might otherwise use Fidelity's cash management tools for short-term financial flexibility.
Differentiators
- Provides a dedicated revolving line of credit with on-demand access, focusing on immediate liquidity rather than long-term wealth management.
- Utilizes aggressive new customer promotions and flexible repayment schedules to capture users seeking quick, short-term financial assistance.
Share Hub competes for the attention of retail investors by providing specialized portfolio management and IPO tracking tools that mirror Fidelity's investment monitoring features.
Differentiators
- Automates bulk IPO result checking, a niche but high-value utility for retail investors that Fidelity does not natively support.
- Enables seamless import of external portfolio data from local market systems, reducing manual entry friction for regional investors.
This app competes for the same wallet share by offering digital financing and account management services that overlap with Fidelity's cash management features.
Differentiators
- Integrates native digital financing applications directly into the banking workflow, streamlining the loan approval process for users.
- Offers a highly customizable homepage that allows users to prioritize specific financial tools based on their personal banking needs.
Same space(3)
This app provides the utility-based financial calculations that serve as a foundational layer for the more complex investment decisions made within Fidelity.
Differentiators
- Bundles over 40 specialized financial and utility calculators into a single, lightweight app for quick, offline financial math.
- Provides a dedicated currency converter that is more accessible and focused than the tools found within a full-service brokerage app.
FlipItMoney competes for the user's time and attention by providing financial news and stock recommendations that influence investment decisions made on Fidelity.
Differentiators
- Delivers financial news in concise 50-word summaries, catering to users who prefer rapid information consumption over deep research.
- Offers verified stock recommendations with multilingual support, lowering the barrier to entry for non-English speaking retail investors.
Polymarket occupies the same speculative trading space as Fidelity's crypto and stock offerings, focusing on event-driven market participation.
Differentiators
- Features LiveTrade in-game functionality, allowing for real-time speculative betting on live events that traditional brokerages cannot match.
- Maintains a distinct regulatory compliance framework tailored specifically for decentralized prediction markets and event-based trading.
Compare Fidelity Investments against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Fidelity Investments
Strengths to defend, gaps to attack
Core Strengths
- Institutional-grade research tools provide higher reliability for long-term investors
- All-in-one ecosystem integrates banking, retirement, and crypto services
Critical Frictions
- Mobile interface lacks high-performance design for rapid day trading
- Complexity of research tools creates friction for novice mobile users
Growth Levers
- Integrating customizable, high-frequency trading dashboards to prevent churn
- Expanding educational content for the fractional-share investor segment
Market Threats
- Webull's superior extended-hours trading access captures active traders
- Trader-centric UI designs from rivals drain the active-user funnel
What are the next best moves?
Integrate customizable, high-frequency trading dashboards because active traders are churning to Webull's superior UI → increase retention of the active-trader segment.
Competitor analysis identifies Webull's UI as a primary driver for active-trader churn.
Trade-off: Deprioritize the planned UI refresh for the retirement planning module to reallocate engineering resources.
Highlight crypto and fractional share tools in the onboarding flow because these are key differentiators for new retail users → improve acquisition conversion.
These features are identified as core differentiators in the feature analysis.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's "all-in-one" breadth is its primary vulnerability, as the lack of a dedicated, high-performance mobile interface for rapid trading creates a permanent opening for specialized, single-purpose rivals.
Feature Gaps vs Competitors
- Advanced technical analysis tools (available in Webull but missing here)
- Extended-hours trading access (available in Webull but missing here)
Key Takeaways
Fidelity wins through its comprehensive financial ecosystem, but its interface complexity invites churn to specialized trading rivals, so the PM must prioritize high-frequency trading dashboard customization to defend the active-trader segment.
Where Is It Heading?
Mixed Signals
The retail brokerage market is consolidating around specialized, trader-centric experiences that prioritize speed and data visualization. Fidelity remains advantaged by its broad service ecosystem, but it must address the UI performance gap to prevent further erosion of its active-trader base.
Active traders are migrating to Webull's high-performance interface, which threatens the long-term retention of the high-value, high-frequency trading segment.
The integration of crypto and fractional shares continues to drive new user acquisition, sustaining the app's position as a primary retail brokerage hub.
Sources
- [1] App Store — Award-winning app gives you professional insights & powerful tools... Trade & transfer cryptocurrencies... $0 commission applies to online US equity trades. source
- [2] Competitive Landscape — Webull directly challenges Fidelity by targeting active retail traders with advanced technical analysis tools and extended-hours trading capabilities. source