Fidelity Investments is a retail brokerage app for US-based investors, providing tools for stock, ETF, mutual fund, and crypto trading on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#37
▼16Finance · free
Sentiment
4.7
3.5M reviews
Nemesis
Kraken: Buy Crypto & Stocks
The App DNA
What makes this app unique?
Users hire Fidelity to consolidate retirement and brokerage accounts into a single interface for long-term wealth management, so the app must prioritize platform stability to retain these high-value assets.
For US-based retail investors ranging from beginners seeking fractional share access to experienced traders requiring research and crypto integration.
What does it look like?
Key features
Commission-free trading for US stocks and ETFs, serving as the primary revenue-retention loop.
Integrated trading for bitcoin and ethereum, acting as a differentiator to capture digital asset interest.
Allows $1 minimum investments, lowering the barrier for retail entry.
How much does it cost?
Monetization relies on asset management fees and transaction-based service fees for specific ETFs, while standard equity trades are commission-free.
Velocity
Active developmentopaqueperformanceShow more...
Fidelity Investments maintains an active release cadence, averaging approximately 0.6 releases per week over the observed period. The development pattern is consistent across both iOS and Android platforms, with updates appearing roughly every 10 to 12 days. Despite this frequent activity, the release notes are uniformly opaque, offering only generic maintenance language rather than specific feature or improvement details. This suggests a strategy of server-side feature flagging or continuous deployment where the App Store builds serve primarily as stability containers.
Who built it?
Fidelity Investments
4 apps tracked · Finance
Fidelity Health®
Fidelity Charitable
NetBenefitsUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate long-term users appreciate the comprehensive financial management tools that support retirement and brokerage planning and the trading interface allows experienced investors to execute orders and manage positions with relative ease, but report frequent login loops and biometric authentication failures prevent users from accessing their accounts reliably.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Long-term users appreciate the comprehensive financial management tools that support retirement and brokerage planning
- The trading interface allows experienced investors to execute orders and manage positions with relative ease
- Frequent login loops and biometric authentication failures prevent users from accessing their accounts reliably
120 of 2792 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Fidelity Investments
How's the Finance market?
Fidelity sits at #35 Free in the US Finance category, maintaining a 4.78 rating across 3.2 million reviews. The high review volume relative to its rank signals a mature, sticky user base that is currently being tested by recent technical instability.
The rivals identified
By Payward, Inc.
Kraken competes with Fidelity by bundling 11,000 stocks with crypto trading, targeting the same retail investor audience seeking a single platform for both traditional and digital assets.
- Kraken+ subscription at $4.99 per month provides a predictable revenue stream Fidelity lacks in its freemium model.
- Kraken offers a library of 11,000 stocks, creating a cross-asset retention barrier that bridges crypto and traditional equities.
- Kraken maintains a beginner-focused interface design that simplifies crypto trading, whereas Fidelity relies on complex research tools for experienced investors.
Robinhood: Trading & InvestingContender
Trading 212: Stocks, ETFs, ISAContender
SoFi: Bank, Investing & CryptoContender
Webull: Investing & TradingContender
tradegate.direct – Trading-AppContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Fidelity Investments
Where is it heading?
The retail brokerage market is shifting toward unified banking and investment experiences, leaving Fidelity exposed if it remains a brokerage-only silo. The app's current technical instability is a critical vulnerability that will accelerate user migration to integrated rivals if not addressed by the next major update cycle.
- Frequent login loops and biometric failures in the latest release erode user trust, which compounds the churn risk against mobile-native competitors.
- The core research and fractional share features remain industry-leading, providing a strong retention anchor for long-term investors despite current UI friction.
The SWOT
- Deep research tools support complex investment strategies
- Fractional share access lowers retail entry barriers
- Fidelity Crypto integration bridges digital and traditional assets
- Expand B2B workplace benefit integration into the retail app
- Develop AI-driven market insights to match Webull's feature set
Next best moves
Rebuild biometric authentication flow because login loops are the top-cited frustration → reduce churn of active traders.
+ 1 more prioritized moveThe counter-intuitive read
Fidelity's massive scale is its greatest liability…
Read the full takeFeature gaps
Extended-hours trading (available in Webull) +2
Since the last report: The report reflects a shift toward viewing Fidelity's legacy infrastructure as a critical competitive liability, with updated feature gaps and a more urgent focus on technical stability.
Bottom line
Fidelity retains its core base through deep research and fractional share access, but the current technical instability and login failures threaten to drive high-value users to integrated banking rivals like Chase, so the PM must prioritize stability over new feature development.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
Report last updated